mass communication courses in delhi by the delhi school of communication
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The DelhI School of Communication leading Mass communication institute in Delhi for Advertising Course,PR Course, Journalism course,Public relation courses in DelhiTRANSCRIPT
Presentation on Integrated Marketing
Communication by
The Delhi School of Communication
Communication Management/ Integrated Marketing Communication (Marcomm)
An Introduction
What is Integrated Marketing Communication (Marcomm/IMC)
Integrated marketing communications is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. (source: American Marketing Association)
Career Avenues in Marcomm Marcomm professionals are making their mark in these following positions:
Marketing managersMarcom managersCorpcom managersBrand analysts
Communication consultants
BTL/CRM managersPR managersMarcom executivesCorCom executivesBTL/CRM executivesPR executives
Communication strategistsAdvertising strategistsEvent strategists PR strategistsRetail strategistsPromotion strategistsClient service directorsPromotion managers & executives.executives.
Account directorsC.S. executives.Media plannersEvent producersTechnical managers.PR executives.Retail managers & executives.Rural marketing managers &
In Marketing Services CompaniesVerticals – Advertising, Events, Public
Relation
Encouraging entrepreneurial ventures via its holistic approach to management and communication
THE DELHI SCHOOL OF COMMUNICATION
PROGRAMME
2 -YEAR FULL TIME
PROGRAMME
Dual Qualification
Post Graduate Diploma Programme in Communication
(PGDPC), DSC&
Masters in Mass Communication, (MMC),
Guru Jambheshwar University, Hissar
Integrated Marketing Communications Programme
Subjects Covered - 28» Mass Communication» Marketing » Cultural Studies» Media Management » Entrepreneurship» Strategic Decision Making» Strategic Communication Planning» Brand Architecture » And others
Specializations» Advertising» Journalism» Marketing
Strong depth and breadth of industry coverage
Integrated Marketing Communications Programme
Highlights :
1. Leading industry practitioners and academicians
2. More than 1200 hrs intense counseling to each student
3. More than 100 visiting faculty from industry over two years
4. Tremendous mentoring
5. Intense theory practice interface through Apprenticeships and Internships
6. Cumulative work experience of upto 1 year
7. Workshop based experiential learning
DSC Programme
PersonalityDev.
1700Hours
Of Study
1500 Hours of
work
Insight to
Over30
subjects
Pass percentage
since 15 years
99%
DSC AdvantageDSC Advantage
Key Faculty
•Committed pratitioners •Proven Academicians•Scholars•Researchers•Leaders in Marketing Communications
The 16th PGDPC programme saw more than 80 visits from industry teaching specialized areas, making the overall percentage of visiting faculty to more than 70%. Some of the industry practitioners included:
•Mr. Samir Kapur Senior VP, Corporate Communications, Religare•Mr. Ashish Ahuja GM, Mktg (Retail), SRL Ranbaxy•Mr. Tapan Yadav VP, (Mktg), Ispat Industries Ltd.•Mr. Rajnish Rikhy VP—Adsales, TV Today Network Ltd.•Mr. Mohan Krishnan Senior VP, IMRB International•Mr. Kishore Chakravorty VP (Consumer Insight), McCann Erikson•Ms. Misha Mehta Knowledge & Insights, Coca Cola India Inc.•Mr. Nikhil Dey President, PR, Genesis Burson Marsteller•Mr. Murad Ali Baig PR Consultant•Mr. Manasvi Rasgotra Manager, ATC & Events, Nestle India Ltd.•Mr. Basab Sarkar Director, MediaPros•Mr. Mrutyanjay Mishra Director, Juxt Consultant
• DSC is the only institute of its kind to intensely integrate work experience with the academic programme
• Each student is placed for 2 Apprenticeships (upto 5 months of half day work experience alongside the course)
• And 2 Internships (upto 4 months of full time work experience)
• Students earn between Rs. 5,000-15,000/- per month during their Apprenticeships and Internships.
• Placements as a result of apprenticeships and internships are ensured ( 1 – 1 1/2 years of work experience) well in advance of graduation ( even upto 4 months before time).
Placements
PlacementsFinal Placements over last 3 years
Public Relations & Event Management
Journalism
Advertising Media
Marketing
Presented
By
Presented
by