maslow hierarchy of needs - ms. vandermyde's...
TRANSCRIPT
Maslow’s Hierarchy of Needs
Maslow’s Theory
“We each have a hierarchy of needs that
ranges from "lower" to "higher." As lower
needs are fulfilled there is a tendency for
other, higher needs to emerge.”
Maslow’s Theory
Maslow’s theory maintains that a person
does not feel a higher need until the needs
of the current level have been satisfied.
Maslow's basic needs are as follows:
Health Needs
u Food u Air
u Water
u Clothing
Basic Human Needs
Examples of advertisements appealing to our need for “Health”
Safety Needs
u Protection
u Stability
u Pain Avoidance
u Routine/Order
Safety and Security
Examples of advertisements appealing to our need of “Safety”
Social Needs
u Affection
u Acceptance
u Inclusion
Love and Belonging
Examples of advertisements appealing to our need for “Love and Belonging”
Esteem Needs u Self-Respect
u Self-Esteem
u Respected by Others
Esteem
Examples of advertisements appealing to our need for “Self Esteem”
Self-Actualization u Achieve full potential u Fulfillment
Examples of advertisements that appeal to our need for “Self Actualization”
Esteem
Self-Actualization
Safety
Belonging
Health
Summary