Assignment Two Mohamed Osman

Professor Amr Kheir Eldin

Maslow’s Hierarchy of Needs

Physiological need:McDonald’s is rescuing people from their hunger.

Maslow’s Physiological need for hunger.

Safety Needs.

safety needs.The ad for 3M glass is secure and unbreakable.

Love and Belonging Need.

Love and Belonging Need.

the esteem need: people will feel very prestigious. They will also feel as if they have a very high status because their car is compared to a plane.

satisfies self-actualization and esteem needs, if you own an omega watch you are in a class of your own, and you can take on a new lifestyle.

self-actualization, by joining the marines, it will better others and yourself.

This ad to the “Got Milk?” campaign features Rebecca Romijn. It supports 4 of Maslow’s 5 needs. The strategy is to sell milk by associating it with celebrities and nutrition.1. Physiological: This is an ad for Milk which covers your physiological need.2.Safety: Rebecca is holding her 2 babies and keeping them safe from physical harm.3. Love and Belongingness: She is holding her children and showing them love.4. Esteem: This campaign uses celebrities to help promote milk. In this case they are using Rebecca Romijn. Consumers might feel like the product is prestigious if it is used by a celebrity.

THANKS