mashery and amazon web services
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Oren MichelsCEO
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On-Demand business and technicalinfrastructure for all Web Services
Providers
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Oren Michels Co-founder and CEOVP Feedster • President ColtHR • President,winebid.com • BS EE MIT • MBA UCLA
Scott Rafer Co-founder and DirectorCEO, MyBlogLog (Sold to Yahoo) • CEO Feedster •CEO Fresher
Josh Kopelman Chairman First Round Capital • VP eBay • CEO Half.com
Ajay Arora Vice President VP newScale • Sr Dir Centrata • Corio • Oracle
Clay Loveless Alpha GeekFeedster • VP Eruptor Ent • O’Reilly PHP Cookbook
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Snapshot App
Web Server
Compete DB
web page
Create adistributionchannel
request
compete.com
give me a graph
give me data
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Compete DB
compete.com
app app app app
requests
responses
api.compete.com
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API Management Infrastructure• Security and access control• Business rules enforcement• Distribution and scalability• Metrics and reporting
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ApplicationDevelopers
WebServicesProviders
Composite EnterpriseApplications
Composite ConsumerApplicationsWebWeb
ServicesServices
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WebWebServicesServices
Composite EnterpriseApplications
Composite ConsumerApplications
Mashery
Mashery W
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MasheryMashery
Mashery Web ServicesProxy, Services & Tools
Security & Access Control
Mashery Web ServicesDashboard
Mas
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Metering, Metrics &Management
Web Services Performance &Scalability
Developer & CommunityTools
WebServicesProviders
ApplicationDevelopers
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Mashery
Mashery W
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WS
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MasheryMashery
Mashery Web Services Proxy,Services & Tools
Security & Access Control
Mashery Web ServicesDashboard
Mas
hery
Web
Ser
vice
s M
arke
tpla
ce
Metering, Metrics &Management
Web Services Performance &Scalability
Developer & Community Tools
The The Mashery Mashery AdvantageAdvantage
Time-to-MarketTime-to-Market
CostCost
Distribution ChannelDistribution Channel
Management &Management &MaintenanceMaintenance
FocusFocus
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Mashery-powered Developer Community Site
Everything we do is “white label” - skinned in the look and feel of our clients. It isTHEIR infrastructure. Developer management tools include comprehensive
developer portal, with documentation, blog, forum and content mgmt.
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Mashery-powered API Infrastructure Management
The developer portal ties into the api key issuance and back-enddeveloper management dashboard, where the business team
can control access and rules on a key-by-key basis.
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Mashery API Reporting System
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Mashery API Reporting System
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Mashery API Reporting System
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Mashery API Reporting System
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Mashery API Reporting System
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Web Services Distribution and The Long Tail
The Head• # Partners: < 100• High-touch partner management• Customized revenue sharing deals
The Shoulder• # Partners: Thousands• High-touch management not justified by revenue potential• Expensive to find and qualify prospects
The Long Tail• # Partners: Tens of Thousands• No commercial incentive, so no willingness to pay• Many will move to the shoulder…but which ones?
Rev
enue
Pot
entia
l
Site Rank
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Mashery API Infrastructure and The Long Tail
The Head• # Partners: < 100• Formal contract with each partner• Mashery metrics and reporting
The Shoulder• # Partners: Thousands• Business terms managed by Mashery dashboard• Mashery Dashboard management and metrics
The Long Tail• # Partners: Tens of Thousands• Limited license, attribution link required• Mashery-powered Self-service provisioning
Rev
enue
Pot
entia
l
Site Rank
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Typical API Channel Management
50-100 Inquiries per daySelf-provision with limited access
Attribution link and branding
5-10 Approvals per dayIncreased allowance
“Watch list”
1-2 wellqualifiedpartner
discussions perday
API Management is aBusiness, not a Technical,
function
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Representative Mashery Customers
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Mashery On-Demand API Infrastructure• Immediate, secure deployment
• No up-front setup cost
• First-year savings of over 90% vs in-house solution
• Manage your developer partners as a distributionchannel
• Keep your internal development resources focused onbuilding YOUR product, not infrastructure available as aservice
• Scale rapidly and securely to meet any level of demand
“Undifferentiated heavy lifting…”
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Hmmmm,sounds likeanother serviceI’m familiarwith…
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• Virtually no Capex• 50% less capital needed• Concept to Revenue in 9 months• No need to overprovision• Focus and quality of life• Major customers trust a small startup• Better and more reliable code
Thanks to AmazonWeb Services…