maryland racing plan
TRANSCRIPT
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Maryland Racing Plan
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Table of Contents
• Introduction: Current Issues
• Section I: Daily Racing Schedule
• Section II: Wagering Menu
• Section III: Takeout
• Section IV: Annual Racing Schedule
• Section V: Stakes Realignment
• Section VI: Marketing
• Section VII: Internet & Mobile Enhancements
• Section VIII: Handicapping Contests
• Section IX: Facilities Upgrades
• Section X: Five Year Plan
• Section XI: Contact Information
• Appendices
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Introduction:Current Issues
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Current Issues
• Declining wagering handle.
• Declining on-track attendance.
• Stagnant field size.
• Lower quality of racing.
• Negative reputation within the horseplayer community.
• Less than ideal time to market of new technological enhancements.
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Strategy – Resolving Current Issues
• Modifying the daily post times and wagering menu.
• Modifying the takeout structure.
• Reducing the number of race days coupled with a realignment of the annual racing calendar.
• Modifying the positioning and purse levels of existing stakes races and creating new stakes races.
• Creating incentives for new fans to come to the track and more importantly to make current horseplayers feel appreciated.
• Embracing new technology and implementing it in the appropriate manner.
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Section I: Daily Racing Schedule
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Post Times
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Post Times
• Move the normal first post to 2:00 pm for February through October.
• Move the normal first post to 1:00 pm for November (due to end of daylight savings time).
• Move the twilight first post to 5:00 pm.
• Run 9 races per day.
• Run a race every 22 minutes.
• Exceptions to the above are Preakness and Maryland Million Day.
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Normal Post Times and Wagering Menu – Feb. to Oct.
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Post Times & Wagering Menu - 9 Races - Normal Post - February to October
R1 2:00 PM WPS EX TRI SPR DD P3 P4
R2 2:22 PM WPS EX TRI SPR DD P3 P8
R3 2:44 PM WPS EX TRI SPR DD P3
R4 3:06 PM WPS EX TRI SPR DD P3
R5 3:28 PM WPS EX TRI SPR DD P3 P5
R6 3:50 PM WPS EX TRI SPR DD P3
R7 4:12 PM WPS EX TRI SPR DD P3
R8 4:36 PM WPS EX TRI SPR DD
R9 4:58 PM WPS EX TRI SPR H5
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Normal Post Times and Wagering Menu – Nov.
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Post Times & Wagering Menu - 9 Races - Normal Post - November
R1 1:00 PM WPS EX TRI SPR DD P3 P4
R2 1:22 PM WPS EX TRI SPR DD P3 P8
R3 1:44 PM WPS EX TRI SPR DD P3
R4 2:06 PM WPS EX TRI SPR DD P3
R5 2:28 PM WPS EX TRI SPR DD P3 P5
R6 2:50 PM WPS EX TRI SPR DD P3
R7 3:12 PM WPS EX TRI SPR DD P3
R8 3:36 PM WPS EX TRI SPR DD
R9 3:58 PM WPS EX TRI SPR H5
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Twilight Post Times and Wagering Menu
Post Times & Wagering Menu - 9 Races - Twilight Post
R1 5:00 PM WPS EX TRI SPR DD P3 P4
R2 5:22 PM WPS EX TRI SPR DD P3 P8
R3 5:44 PM WPS EX TRI SPR DD P3
R4 6:06 PM WPS EX TRI SPR DD P3
R5 6:28 PM WPS EX TRI SPR DD P3 P5
R6 6:50 PM WPS EX TRI SPR DD P3
R7 7:12 PM WPS EX TRI SPR DD P3
R8 7:36 PM WPS EX TRI SPR DD
R9 7:58 PM WPS EX TRI SPR H5
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Preakness Post Times and Wagering Menu
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males, in pink are for females and in bothare either depending on potential field size.
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Post Times & Wagering Menu - 13 Races - Preakness
R1 Allowance (Dirt-Sprint) 11:00 AM WPS EX TRI SPR DD P3 P4
R2 Allowance (Turf-Route) 11:30 AM WPS EX TRI SPR DD P3
R3 Allowance (Dirt-Route) 12:00 PM WPS EX TRI SPR DD P3
R4 Allowance (Turf-Sprint) 12:30 PM WPS EX TRI SPR DD P3
R5 Deputed Testamony Starter S. 1:00 PM WPS EX TRI SPR DD P3 P4
R6 Chick Lang S. 1:35 PM WPS EX TRI SPR DD P3 P8
R7 James W. Murphy S. 2:10 PM WPS EX TRI SPR DD P3
R8 Allaire DuPont Distaff 2:45 PM WPS EX TRI SPR DD P3
R9 MD Sprint H. 3:25 PM WPS EX TRI SPR DD P3 P5
R10 Gallorette H. 4:05 PM WPS EX TRI SPR DD P3 P4
R11 Pimlico Special H. 4:45 PM WPS EX TRI SPR DD P3
R12 Dixie S. 5:25 PM WPS EX TRI SPR DD
R13 Preakness S. 6:20 PM WPS EX TRI SPR H5
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MD Million Post Times and Wagering Menu
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males and in pink are for females.
Post Times & Wagering Menu - 11 Races - Maryland Million
R1 MD Million Starter S. (1M-Dirt-$12,500k) 12:00 PM WPS EX TRI SPR DD P3 P4
R2 MD Million Starter S. (1M-Dirt-$12,500k-F&M) 12:30 PM WPS EX TRI SPR DD P3
R3 MD Million Lassie S. 1:00 PM WPS EX TRI SPR DD P3
R4 MD Million Nursery S. 1:30 PM WPS EX TRI SPR DD P3 P8
R5 MD Million Oaks 2:00 PM WPS EX TRI SPR DD P3
R6 MD Million Turf Sprint H. 2:30 PM WPS EX TRI SPR DD P3
R7 MD Million Sprint H. 3:45 PM WPS EX TRI SPR DD P3 P5
R8 MD Million Ladies S. 4:15 PM WPS EX TRI SPR DD P3 P4
R9 MD Million Distaff H. 4:45 PM WPS EX TRI SPR DD P3
R10 MD Million Turf S. 5:15 PM WPS EX TRI SPR DD
R11 MD Million Classic S. 5:45 PM WPS EX TRI SPR
Halftime Show - Concert
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Strategy - Post Times
• Moving the normal first post to 2:00 pm will attract more handle from the Midwest and West Coast.
• Moving the twilight first post to 5:00 pm will increase on track attendance and attract more handle from the Midwest and West Coast.
• Running a race every 22 minutes will reduce the total time from the first race to the last race to just under 3 hours and be more in line with the four major sports in the United States.
– NFL Average is 3:05
– MLB Average is 2:51
– NHL Average is 2:19
– NBA Average is 2:18
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Strategy – Twilight Racing
• Twilight racing will be conducted on Friday’s in June and July.
• After the last race a free concert will be held.– This strategy has been successful at both Del Mar and Hollywood Park.
– Will be the opportunity to draw in new young fans.
– Will also be the opportunity to draw more regular fans that can not attend the races during the day due to work engagements.
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Laurel Turf Course
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Laurel Turf Course
• The turf course at Laurel is 142 feet wide, roughly double the width of an average American turf course.
• The turf course can currently accommodate six total layouts and two simultaneous layouts.
• Each of the layouts can handle up to 14 horse fields.
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Strategy – Laurel Turf Course
• Eliminate the six total layouts and two simultaneous layouts.
• Increase the maximum field size to 18 horses for route races.
• Increase the maximum field size to 16 horses for sprint races.
• Move the rail out as necessary to avoid wear and tear but also to maintain the field sizes above.
• Card at least four turf races per day, but strive for five or six if there is adequate demand.
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Benefits – Laurel Turf Course
• The larger field sizes will lead to higher average payouts on all wager types.
• The higher average payouts will lead to increased handle.
• The increased handle will lead to higher purses.
• The higher purses will lead to increased quality of runners.
• The increased quality of runners will lead to further increased handle.
• The further increased handle will lead to even higher purses.
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Benefits – Laurel Turf Course (cont.)
• This may sound like a fantasy, but…
• The horseplayers around the country have a plethora of tracks to choose from and most will flock to the tracks with the highest quality fields and the largest fields.
• In conjunction with the strategy presented in the next section this fantasy can and will become a reality in the next few years.
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Section II:Wagering Menu
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Wagering Menu
Current Wagering Menu Proposed Wagering Menu
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Wager Type Min Bet Min Entries
Win $1.00 ?
Place $1.00 ?
Show $1.00 ?
Exacta $1.00 ?
Trifecta $0.50 ?
Superfecta $0.10 ?
High 5 $1.00 ?
Daily Double $1.00 N/A
Pick 3 $0.50 N/A
Pick 4 $0.50 N/A
Pick 5 $0.50 N/A
Wager Type Min Bet Min Entries
Win $0.50 2
Place $0.50 3
Show $0.50 4
Exacta $0.50 4
Trifecta $0.50 6
Superfecta $0.10 10
High 5 $0.50 12
Daily Double $0.50 N/A
Pick 3 $0.50 N/A
Pick 4 $0.50 N/A
Pick 5 $0.50 N/A
Pick 8 $0.05 N/A
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Strategy – Minimum Wagering Amounts
• Set the minimum wager amounts on WPS, Exacta, Super High Five and Daily Double to $0.50.
• Keep the minimum wager amounts on Trifecta, Pick 3, Pick 4 and Pick 5 at $0.50.
• Keep the minimum wager amount on the Superfecta at $0.10.
• Set the minimum wager amount on the Pick 8 to $0.05.
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Strategy – Wager Types
• Offer the vertical wager types based on minimum field size listed in the chart at the beginning of this section in order to avoid small pool size and cannibalization.
• Offer the Super High Five on the last race of the day as long as the field size meets the minimum requirements.
• Offer Rolling Daily Doubles and Pick 3’s.
• Add the new “Jackpot 8” to the daily wagering menu.
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Strategy – “Jackpot 8” Addition
• Will be offered on the last eight races of the day.
• $0.05 minimum wager amount.
• First wager type in the country to offer a $0.05 minimum.
• First wager type in the country with a single digit takeout of 8%.
• Players must select the winner in each of the 8 races, this is not a Place Pick 8.
• Payout of 75% to tickets with all 8 winners selected and 25% to tickets with 7 winners selected.
• If there are no perfect tickets than 75% of the pool will be carried over to the next day and 25% will be paid to the tickets with the most correct winners selected.
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“Jackpot 8” vs. $2.00 Pick 6
• The chart compares the degree of difficulty of selecting the correct combination in the “Jackpot 8” against the $2.00 Pick 6.
• At Laurel it would be 1.5x harder to win the “Jackpot 8” versus a $2.00 Pick 6.
• At Pimlico it would be 1.7x harder to win the “Jackpot 8” versus a $2.00 Pick 6.
• Retama currently has the largest average field size in the country.
Avg Field Size P8 vs P6
7.82 1.5
8.00 1.6
8.17 1.7
8.50 1.8
9.00 2.0
9.50 2.3
10.00 2.5
10.50 2.8
10.62 2.8
11.00 3.0
11.50 3.3
12.00 3.6
Laurel
Pimlico
Retama
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Benefits – “Jackpot 8”
• Lowest minimum wager amount in the country.
• Lowest takeout rate in the country.
• Will generate more carryovers than the Pick 6 due to the higher degree of difficulty.
• Would appeal to all levels of horseplayers.– Novice players: low base wager amount with potentially large payout, similar to lottery
or slot machines.
– Experienced players: low takeout with the potential for carryovers on a regular basis which will produce large pools in a short amount of time.
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Section III:Takeout
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The Effect of Takeout on Handle
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Takeout vs. Handle
• Economic studies have proven that increasing takeout (or taxes) results in lower wagering handle (or revenue).
• Three recent examples follow illustrating this correlation, two with increased takeout and one with decreased takeout.
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Takeout Example #1 – Laurel Pick 4
• The takeout % for the Pick 4 at Laurel was:
– 2006 = 14%
– 2007 = 10%
– 2008 = 14%
– 2009 = 25.75%
– 2010 = 25.75%
• The data used for this example is the Pick 4 pools at the August meets from 2006 to 2010.
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Takeout Example #1 – Laurel Pick 4
0%
5%
10%
15%
20%
25%
30%
-
2,500
5,000
7,500
10,000
12,500
15,000
August '06 August '07 August '08 August '09 August '10
Laurel Park P4 Pool Size vs. Takeout %
Avg P4 Pool
Takeout $
Takeout %
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Takeout Example #1 – Laurel Pick 4
• From 2006 to 2010:
– Takeout increased from 14% to 25.75%.
– The average Pick 4 pool decreased 53%.
– The average takeout dollars generated decreased 13%.
– The one year takeout was lowered handle increased 16%.
• Simple conclusions:
– Higher takeout resulted in decreased handle.
– Higher takeout lowered profits generated for the racetrack.
– Higher takeout is, therefore, a lose-lose situation.
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Takeout Example #2 – Tampa Bay Pick 4
• The takeout % for the Pick 4 at Tampa Bay was:
– 2008 = 20%
– 2009 = 20%
– 2010 = 19%
– 2011 = 18%
• The data used for this example is the late Pick 4 for the first two weeks of February from 2008 to 2011.
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Takeout Example #2 – Tampa Bay Pick 4
16%
17%
18%
19%
20%
21%
22%
-
15,000
30,000
45,000
60,000
75,000
90,000
February '08 February '09 February '10 February '11
Tampa Bay P4 Pool Size vs Takeout %
Avg P4 Pool
Takeout $
Takeout %
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Takeout Example #2 – Tampa Bay Pick 4
• From 2009 to 2011:
– Takeout was reduced from 20% to 18%.
– The average Pick 4 pool increased by 97%.
– The average takeout dollars generated increased by 77%.
• Simple conclusion:
– Lower takeout resulted in increased handle.
– Lower takeout generated more profit for the racetrack.
– Lower takeout is, therefore, a win-win situation.
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Takeout Example #3 – California Increased Takeout %
• Takeout rates were increased at Los Alamitos in 2010.
– Halfway through 2010 the handle was down 27%.
• California increased takeout rates for exactas and daily doubles from 20% to 22.68% and for all other exotic wagers from 20% to 23.68% at the end of 2010.
– Total handle per race at the 2011 Santa Anita meet decreased by 11.6%.
– Total average daily handle at the 2011 Hollywood Park meet decreased by 2.4%, although without the new reduced takeout P5 which added over $200k per day to the totals the decrease would have been 4.5%.
• California recently decided to pursue lower takeout rates due to the drop in handle at all meets since the above changes were implemented.
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Takeout Modifications
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Strategy - Takeout %
• Current is the current takeout rate for Maryland tracks.
• Lowest is the lowest takeout rate in the country.
• Proposed is the proposed takeout rate for Maryland tracks.
• The goal is to lower takeout rates across the board in order to have the lowest or be equal to the lowest rates in the country for each wager type.
• A drastic reduction will likely stimulate increased handle quicker than an incremental reduction and will put Maryland at the forefront of takeout reduction.
Single Race Current Lowest Proposed
WPS 18.00% 15.00% 10.00%
Exacta 21.00% 18.50% 11.00%
Trifecta 25.75% 19.00% 11.00%
Superfecta 25.75% 19.00% 12.00%
Super High 5 25.75% 15.00% 12.00%
Multi-Race Current Lowest Proposed
Daily Double 21.00% 12.00% 11.00%
Pick 3 25.75% 12.00% 11.00%
Pick 4 25.75% 14.00% 12.00%
Pick 5 18.00% 12.00% 12.00%
Pick 6 25.75% 12.00% N/A
Pick 8 N/A N/A 8.00%
Average 23.25% 14.85% 11.00%
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Takeout Reform
• The opportunity to reform takeout to reasonable levels is now.
• Other tracks/states have been or will be lowering takeout on some or all of their wagers.
• Rather than following the lead of others why not create a positive image within the industry by not just lowering takeout marginally on a few wager types but instead lowering it radically on all wager types.
• A 2% reduction in takeout at Tampa Bay Downs nearly doubled the Pick 4 pools in two years, imagine what an 8% to 15% reduction would do to all of the pools at Laurel, Pimlico and Timonium.
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Wagering Menu & Takeout Re-evaluation
• Review the pool sizes of each wager type one year after the aforementioned modifications have been made.
• If pool sizes have increased no changes need to be made.
• If pool sizes have been stagnant or decreased on a certain wager type then that wager type may need to be eliminated from the wagering menu.
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Section IV:Annual Racing Schedule
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2011 Maryland Racing Calendar
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 1 2 3 4 5 1 2 3 4 5 1 2
2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9
9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16
16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23
23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30
30 31
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 1 2 3 4 1 2 1 2 3 4 5 6
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31
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SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 1 1 2 3 4 5 1 2 3
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31
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LRL PIM TIM TOTAL CNL DARK
115 32 7 154 32 2177
JANUARY FEBRUARY MARCH APRIL
MAY JUNE JULY AUGUST
SEPTEMBER OCTOBER NOVEMBER DECEMBER
SIM ONLY
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Maryland Racing Dates
• The 2011 racing dates span nearly the entire calendar year with the only break coming in the summer.– Higher attendance is more likely in the summer when the weather is warmer and people
take more time off work and/or go out more often.
– No summer racing results in underutilization of the turf course at Laurel.
– The current horse population does not support year round racing as it did in the past.
– To coincide with other major sports it would make more sense to have a defined “season” rather than a year round schedule.
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2011 Maryland Racing Calendar – Revised
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 1 2 3 4 5 1 2 3 4 5 1 2
2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9
9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16
16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23
23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30
30 31
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 1 2 3 4 1 2 1 2 3 4 5 6
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31
31
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 1 1 2 3 4 5 1 2 3
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31
30 31
LRL PIM TIM TOTAL CNL DARK
105 28 7 140 ? 2
SIM ONLY
187-223
MAY
MARCH
JUNE
SEPTEMBER DECEMBER
JULY AUGUST
OCTOBER NOVEMBER
JANUARY FEBRUARY APRIL
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Maryland Racing Dates - Revised
• The revised racing dates implement the “season” mentality.– No racing after Thanksgiving weekend through early February, essentially establishing a
two month “offseason.”
• The revised racing dates are placed to most effectively utilize the facilities at both Laurel and Pimlico.– Three day race weeks in the winter and late fall when there is no turf racing.
– Four day race weeks in the spring, summer and early fall when there is turf racing.
– No racing in Maryland from the last week of July through most of August to avoid competing with Saratoga and Del Mar.
• Still allows sharing of the horse population with Colonial Downs.
• Also provides a mid year break for horses in Maryland should the trainers choose not to ship to Colonial Downs or other Mid-Atlantic tracks.
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2012 Maryland Racing Calendar – Proposed
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7 1 2 3 4 1 2 3 1 2 3 4 5 6 7
8 9 10 11 12 13 14 5 6 7 8 9 10 11 4 5 6 7 8 9 10 8 9 10 11 12 13 14
15 16 17 18 19 20 21 12 13 14 15 16 17 18 11 12 13 14 15 16 17 15 16 17 18 19 20 21
22 23 24 25 26 27 28 19 20 21 22 23 24 25 18 19 20 21 22 23 24 22 23 24 25 26 27 28
29 30 31 26 27 28 29 25 26 27 28 29 30 31 29 30
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 2 3 4 5 1 2 1 2 3 4 5 6 7 1 2 3 4
6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11
13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18
20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25
27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT
1 1 2 3 4 5 6 1 2 3 1
2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8
9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15
16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22
23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29
30 30 31
LRL PIM TIM TOTAL CNL DARK
105 28 7 140 ? 2186-223
JANUARY FEBRUARY MARCH APRIL
MAY JUNE JULY AUGUST
SEPTEMBER OCTOBER NOVEMBER DECEMBER
SIM ONLY
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Section V:Stakes Realignment
Return to Table of Contents
Go To Next Section
Go To Previous Section
![Page 49: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/49.jpg)
Goals – Stakes Realignment
• Increase field size of stakes races.
• Raise the quality (grades) of the stakes races.
• Maximize wagering handle.
• Maximize on track attendance.
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Stakes Divisions
• 2YO Turf
• 3UP Sprint
• 3UP F&M Sprint
• 3UP Turf Sprint
• 3UP Dirt Mile
• 3UP Turf Mile
• 3UP Turf Mile (F&M)
• 3UP Classic
• 3UP Marathon
• Maryland Stakes
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2YO Turf Division
Go To Stakes Division Index
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2YO Graded/Listed Turf Stakes – National Schedule
52
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BC JUVENILE FILLIES TURF X
CD BC JUVENILE TURF X
SAR PG JOHNSON X
SAR WITH ANTICIPATION S. X
BEL MISS GRILLO S. X
BEL PILGRIM S. X
MTH CONTINENTAL MILE X
MTH JUNIOR CHAMPION X
LRL LAUREL FUTURITY X X
LRL SELIMA X X
KEE BOURBON S. X
KEE JESSAMINE S. X
HOL GENEROUS S. X
HOL MIESQUE S. X
December
Races highlighted in pink are for F&M
Races in italics are listed stakes
June July August September October November2YO Turf January February March April May
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Strategy – 2YO Turf Division
• Move the Laurel Futurity and Selima to 7/16 .
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2YO Turf Stakes – East Coast
Current Schedule
• 8/20 – Continental Mile (MTH)
• 8/27 – Junior Champion (MTH)(F)
• 8/31 – PG Johnson (SAR)(F)
• 9/1 – With Anticipation (SAR)
• 10/2 – Miss Grillo (BEL)
• 10/2 – Pilgrim (BEL)
• 10/8 – Laurel Futurity (LRL)
• 10/9 – Bourbon (KEE)
• 10/13 – Jessamine (KEE)
• 10/15 – Selima (LRL)
Proposed Schedule
• 7/16 – Laurel Futurity (LRL)
• 7/16 – Selima (LRL)(F)
• 8/20 – Continental Mile (MTH)
• 8/27 – Junior Champion (MTH)(F)
• 8/31 – PG Johnson (SAR)(F)
• 9/1 – With Anticipation (SAR)
• 10/2 – Miss Grillo (BEL)
• 10/2 – Pilgrim (BEL)
• 10/13 – Jessamine (KEE)
• 10/15 – Selima (LRL)
• Moving the Laurel Futurity and Selima on 7/16 will fill the void of stakes races for two year olds prior to August and avoid competing against the Belmont and Keeneland races.
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3UP Sprint Division
Go To Stakes Division Index
![Page 56: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/56.jpg)
3UP Graded Sprints – National Schedule
56
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP SPRINT X
AQU TOBOGGAN S. X
AQU TOM FOOL H. X
AQU CARTER H. X
BEL TRUE NORTH H. X
SAR ALFRED G. VANDERBILT H. X
SAR FOREGO S. X
BEL VOSBURGH S. X
BEL BOLD RULER H. X
AQU FALL HIGHWEIGHT H. X
LRL GENERAL GEORGE H. X X
PIM MARYLAND SPRINT H. X
LRL DEFRANCIS DASH X X
GP MR. PROSPECTOR S. X
GP GP SPRINT CHAMPIONSHIP S. X
CRC SMILE SPRINT H. X
OP COUNT FLEET H. X
KEE COMMONWEALTH S. X
CD CHURCHILL DOWNS S. X
CD ARISTIDES S. X
KEE PHOENIX S. X
SA PALOS VERDES S. X
SA SAN CARLOS H. X
SA POTRERO GRANDE S. X
HOL LOS ANGELES H. X
HOL TRIPLE BEND H. X
DMR BING CROSBY S. X
DMR PAT O'BRIEN S. X
OSA ANCIENT TITLE S. X
HOL VERNON O. UNDERWOOD S. X
3UP Graded Sprints July August November DecemberSeptember OctoberJanuary February March JuneApril May
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Strategy – 3UP Sprint Division
• Move the General George to St. Patrick’s Day (3/17) and increase the purse to $300k.
• Cross promote the General George and a St. Patrick’s Day celebration (discounted beer, Irish food, etc.).
• Keep the MD Sprint Handicap on Preakness day and increase the purse to $200k.
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Strategy – 3UP Sprint Division (cont.)
• Move the DeFrancis Dash to July 4th and increase the purse to $600k.
• Cross promote the DeFrancis Dash and 4th of July celebration (cookout on the apron, discounted beer, fireworks after the final race, etc.).
• Market the 3 race series as the MD Sprint Series with a bonus for:– Winning all 3 races and the BC Sprint ($400k)
– Winning all 3 races ($200k)
– Winning 2/3 races and the BC Sprint ($200k)
– Winning 2/3 races ($100k)
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3UP Graded Sprints – East Coast
Current Schedule
• 1/15 – Mr. Prospector (GP)
• 1/22 – Toboggan (AQU)
• 2/12 – GP Sprint Championship (GP)
• 2/21 – General George (LRL)
• 3/5 – Tom Fool (AQU)
• 4/9 – Carter (AQU)
• 5/21 – MD Sprint (PIM)
• 6/11 – True North (BEL)
Proposed Schedule
• 1/15 – Mr. Prospector (GP)
• 1/22 – Toboggan (AQU)
• 2/12 – GP Sprint Championship (GP)
• 3/5 – Tom Fool (AQU)
• 3/17 – General George (LRL)
• 4/9 – Carter (AQU)
• 5/21 – MD Sprint (PIM)
• 6/11 – True North (BEL)
• Moving the General George to St. Patrick’s Day will allow runners from Gulfstream to run and provide 3 weeks rest until the Carter.
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3UP Graded Sprints – East Coast (cont.)
Current Schedule
• 6/11 – True North (BEL)
• 7/9 – Smile Sprint (CRC)
• 8/7 – Vanderbilt (SAR)
• 9/3 – Forego (SAR)
• 10/1 – Vosburgh (BEL)
• 10/22 – DeFrancis Dash (LRL)
• 10/29 – Bold Ruler (BEL)
• 11/5 – BC Sprint
Proposed Schedule
• 6/11 – True North (BEL)
• 7/4 – DeFrancis Dash (LRL)
• 7/9 – Smile Sprint (CRC)
• 8/7 – Vanderbilt (SAR)
• 9/3 – Forego (SAR)
• 10/1 – Vosburgh (BEL)
• 10/29 – Bold Ruler (BEL)
• 11/5 – BC Sprint
• Moving the DeFrancis Dash to 4th of July will fill the gap between the True North and Vanderbilt and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to Calder for the Smile Sprint and avoid competing against the Vosburgh, Bold Ruler and BC Sprint.
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3UP F&M Sprint Division
Go To Stakes Division Index
![Page 62: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/62.jpg)
Scenario #1
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3UP Graded Sprints F&M – National Schedule
63
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP F&M SPRINT X
AQU DISTAFF H. X
BEL VAGRANCY H. X
BEL BED O' ROSES H. X
SAR HONORABLE MISS H. X
SAR BALLERINA S. X
BEL GALLANT BLOOM H. X
PID PID MASTERS S. X
DEL ENDINE S. X
LRL XTRA HEAT S. X
LRL BARBARA FRITCHIE H. X X
LRL SAFETLY KEPT S. X
GP SUGAR SWIRL S. X
GP HURRICANE BERTIE S. X
GP INSIDE INFORMATION S. X
CRC PRINCESS ROONEY H. X
KEE MADISON S. X
CD HUMANA DISTAFF S. X
CD WINNING COLORS S. X
KEE TCA S. X
AP CHICAGO H. X
SA SANTA MONICA S. X
SA LAS FLORES H. X
HOL A GLEAM H. X
DMR RANCHO BERNARDO H. X
DecemberJanuary February March JuneApril May3UP Graded Sprints - F&M July August NovemberSeptember October
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Strategy #1 – 3UP F&M Sprint Division
• Create the Xtra Heat Handicap at 7f with a purse of $200k and run the race on 7/23.
• Cross promote the Xtra Heat Handicap and a “Summer Celebration” (cookout on the apron, discounted beer, etc.) on closing day of the Laurel summer meet.
• Move the Barbara Fritchie to 10/8 and increase the purse to $300k.
• Market the day as Maryland BC preview day (more details to follow).
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Strategy #1 – 3UP F&M Sprint Division (cont.)
• Reinstitute the Safetly Kept at 7f with a purse of $500k and run the race on closing day of the Laurel fall meet 11/26.
• Market the 3 race series as the MD Filly Sprint Series with a bonus for:– Winning all 3 races and the BC Sprint or BC F&M Sprint ($300k)
– Winning all 3 races ($150k)
– Winning 2/3 races and the BC Sprint or BC F&M Sprint ($150k)
– Winning 2/3 races ($75k)
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3UP Graded Sprints F&M – East Coast
Current Schedule
• 2/19 – Barbara Fritchie
• ………..
• 7/3 – Bed O’ Roses
• 7/9 – Princess Rooney
• 8/7 – Honorable Miss
• 8/20 - Endine
• 8/28 – Ballerina
• 9/10 – Presque Isle Masters
• 9/24 – Gallant Bloom
• 11/4 – Breeder’s Cup F&M Sprint
Proposed Schedule
• 7/3 – Bed O’ Roses
• 7/9 – Princess Rooney
• 7/23 – Xtra Heat
• 8/7 – Honorable Miss
• 8/20 - Endine
• 8/28 – Ballerina
• 9/10 – Presque Isle Masters
• 9/24 – Gallant Bloom
• 10/8 – Barbara Fritchie
• 11/4 – Breeder’s Cup F&M Sprint
• 11/26 – Safetly Kept
• Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC.
• Running the new Xtra Heat on 7/23 will provide 4 weeks rest for the Endine and 5 weeks rest for the Ballerina and allow Mid-Atlantic/Northeastern based horses to stay closer to home rather than shipping to Calder for the Princess Rooney.
• Running the Safetly Kept on Thanksgiving weekend will fill the void of no graded sprints for F&M after the BC.66
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Scenario #2
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3UP Graded Sprints F&M – National Schedule
68
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP F&M SPRINT X
AQU DISTAFF H. X
BEL VAGRANCY H. X
BEL BED O' ROSES H. X
SAR HONORABLE MISS H. X
SAR BALLERINA S. X
BEL GALLANT BLOOM H. X
PID PID MASTERS S. X
DEL ENDINE S. X
LRL BARBARA FRITCHIE H. X X
GP SUGAR SWIRL S. X
GP HURRICANE BERTIE S. X
GP INSIDE INFORMATION S. X
CRC PRINCESS ROONEY H. X
KEE MADISON S. X
CD HUMANA DISTAFF S. X
CD WINNING COLORS S. X
KEE TCA S. X
AP CHICAGO H. X
SA SANTA MONICA S. X
SA LAS FLORES H. X
HOL A GLEAM H. X
DMR RANCHO BERNARDO H. X
May3UP Graded Sprints - F&M January February March April DecemberJune July August September October November
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Strategy #2 – 3UP F&M Sprint Division
• Move the Barbara Fritchie to 10/8 and increase the purse to $300k.
• Market the day as Maryland BC preview day (more details to follow).
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3UP Graded Sprints F&M – East Coast
Current Schedule
• 2/19 – Barbara Fritchie
• ………..
• 7/3 – Bed O’ Roses
• 7/9 – Princess Rooney
• 8/7 – Honorable Miss
• 8/20 - Endine
• 8/28 – Ballerina
• 9/10 – Presque Isle Masters
• 9/24 – Gallant Bloom
• 11/4 – Breeder’s Cup F&M Sprint
Proposed Schedule
• 7/3 – Bed O’ Roses
• 7/9 – Princess Rooney
• 8/7 – Honorable Miss
• 8/20 - Endine
• 8/28 – Ballerina
• 9/10 – Presque Isle Masters
• 9/24 – Gallant Bloom
• 10/8 – Barbara Fritchie
• 11/4 – Breeder’s Cup F&M Sprint
• Moving the Barbara Fritchie to 10/8 will create a prep for East Coast runners closer to the BC.
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3UP Turf Sprint Division
Go To Stakes Division Index
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3UP Graded/Listed Turf Sprints – National Schedule
72
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP TURF SPRINT X
BEL JAIPUR S. X
PRX PARX SPRINT X
PEN JENNIE WADE X
PEN PA GOVERNORS CUP X
PRX TURF MONSTER H. X
PRX TURF AMAZON X
PIM THE VERY ONE X X
PIM JIM MCKAY TURF SPRINT X X
LRL LAUREL DASH X X
WO NEARCTIC X
KEE SHAKERTOWN S. X
KEE GIANTS CAUSEWAY X
CD TURF SPRINT S. X
AP ARLINGTON SPRINT X
KEE WOODFORD S. X
KEE FRANKLIN COUNTY X
SA DAYTONA S. X
SA MONROVIA S. X
SA SENSATIONAL STAR X
SA IRISH O'BRIEN X
SA LAS CIENEGAS H. X
SA SAN SIMEON H. X
OSA SENATOR KEN MADDY H. X
OSA MORVICH H. X
September October November DecemberJanuary February March April May June3UP TURF SPRINTS
Races highlighted in pink are for F&M
Races in italics are listed stakes with a purse of at least $100k
July August
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Strategy – 3UP Turf Sprint Division
• Move the Very One from Black Eyed Susan day to 5/14.
• Move the Jim McKay Turf Sprint from Black Eyed Susan day at Pimlico to Memorial Day at Laurel.
• Move the Laurel Dash to 10/8.
• Market the day as Maryland BC Preview day (more details to follow).
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3UP Graded/Listed Turf Sprints – East Coast/Midwest
Current Schedule
• 4/16 – Shakertown (KEE)
• 4/23 – Giant’s Causeway (KEE)(F&M)
• 5/7 – Turf Sprint (CD)
• 5/20 – Jim McKay Turf Sprint (PIM)
• 5/20 – The Very One (PIM)(F&M)
• 6/18 – Parx Sprint (PRX)
• 7/16 – Arlington Sprint (AP)
• 7/16 – Jaipur (BEL)
• 7/29 – Jennie Wade (PEN)(F&M)
• 7/30 – PA Governors Cup (PEN)
Proposed Schedule
• 4/16 – Shakertown (KEE)
• 4/23 – Giant’s Causeway (KEE)(F&M)
• 5/7 – Turf Sprint (CD)
• 5/14 – The Very One (PIM)(F&M)
• 5/28 – Jim McKay Turf Sprint (LRL)
• 6/18 – Parx Sprint (PRX)
• 7/16 – Arlington Sprint (AP)
• 7/16 – Jaipur (BEL)
• 7/29 – Jennie Wade (PEN)(F&M)
• 7/30 – PA Governors Cup (PEN)
• Moving the Very One from Black Eyed Susan day to 5/14 will allow horses from KEE to run back.
• Moving the Jim McKay Turf Sprint to Memorial Day will provide an extra week after the Turf Sprint at CD and leave three weeks to the Parx Sprint.
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3UP Graded/Listed Turf Sprints – EC/MW (continued)
Current Schedule
• 9/5 – Turf Monster (PRX)
• 9/5 – Turf Amazon (PRX)(F&M)
• 10/8 – Woodford (KEE)
• 10/14 – Franklin County (KEE)(F&M)
• 10/16 – Nearctic (WO)
• 10/29 – Laurel Dash (LRL)
• 11/5 – BC Turf Sprint
Proposed Schedule
• 9/5 – Turf Monster (PRX)
• 9/5 – Turf Amazon (PRX)(F&M)
• 10/8 – Laurel Dash (LRL)
• 10/8 – Woodford (KEE)
• 10/14 – Franklin County (KEE)(F&M)
• 10/16 – Nearctic (WO)
• 11/5 – BC Turf Sprint
• Move the Laurel Dash to 10/8 to fill the void on the East Coast for turf sprinters between September and the BC Turf Sprint and to avoid competing with the BC Turf Sprint.
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3UP Dirt Mile Division
Go To Stakes Division Index
![Page 77: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/77.jpg)
3UP Graded Stakes (7f-8.5f) – National Schedule
77
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BC DIRT MILE X
AQU CARTER H. X
BEL WESTCHESTER S. X
BEL METROPOLITAN H. X
SAR FOREGO S. X
BEL KELSO H. X
BEL BOLD RULER H. X
AQU CIGAR MILE H. X
MTH SALVATOR MILE S. X
LRL GENERAL GEORGE H. X X
LRL MARYLAND MILE H. X
GP HAL'S HOPE S. X
GP GP SPRINT CHAMP S. X
GP GULFSTREAM PARK H. X
CRC SPEND A BUCK H. X
FG MINESHAFT H. X
OP RAZORBACK H. X
KEE COMMONWEALTH S. X
LS TEXAS MILE S. X
CD ALYSHEBA S. X
CD CHURCHILL DOWNS S. X
AP HANSHIN CUP H. X
LS LONE STAR PARK H. X
TP TP FALL CHAMP S. X
CD ACK ACK H. X
SA SAN PASQUAL S. X
SA SAN FERNANDO S. X
SA SAN CARLOS H. X
HOL MERVYN LEROY H. X
GG BERKELEY S. X
HOL TRIPLE BEND H. X
DMR SAN DIEGO H. X
EMD LONGACRES MILE H. X
DMR PAT O'BRIEN S. X
DecemberJune July August September October NovemberMay3UP Dirt Mile January February March April
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Strategy – 3UP Dirt Mile Division
• Create the Maryland Mile with a purse of $250k and run the race on 7/23.
• Cross promote the Maryland Mile and a “Summer Celebration” (cookout on the apron, discounted beer, etc.) on closing day of the Laurel summer meet.
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3UP Graded Stakes (7f-8.5f) – East Coast
Current Schedule
• 4/30 – Westchester (BEL)
• 5/30 – Metropolitan Handicap (BEL)
• 7/2 – Salvatore Mile (MTH)
• 9/3 – Forego (SAR)
• 10/1 – Kelso (BEL)
Proposed Schedule
• 4/30 – Westchester (BEL)
• 5/30 – Metropolitan Handicap (BEL)
• 7/2 – Salvatore Mile (MTH)
• 7/23 – Maryland Mile (LRL)
• 9/3 – Forego (SAR)
• 10/1 – Kelso (BEL)
• Running the new Maryland Mile will fill the void between the Salvatore Mile and the Forego for the middle distance handicap division.
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3UP Turf Mile Division
Go To Stakes Division Index
![Page 81: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/81.jpg)
3UP Graded Turf Miles – National Schedule
81
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP MILE X
BEL FORT MARCY S. X
BEL POKER S. X
BEL JAIPUR S. X
SAR FOURSTARDAVE H. X
MTH OCEANPORT S. X
MTH CLIFF HANGER S. X
LRL MARYLAND TURF MILE X
GP FORT LAUDERDALE S. X
GP CANADIAN TURF S. X
TAM TAMPA BAY S. X
GP APPLETON S. X
CRC MIAMI MILE H. X
FG COLONEL E. R. BRADLEY H. X
KEE MAKER'S MARK MILE S. X
CD FIRECRACKER H. X
KEE SHADWELL TURF MILE S. X
SA THUNDER ROAD H. X
SA FRANK E. KILROE MILE H. X
SA ARCADIA S. X
HOL INGLEWOOD H. X
GG SAN FRANCISCO MILE S. X
HOL AMERICAN H. X
HOL SHOEMAKER MILE S. X
DMR DEL MAR MILE H. X
OSA OAK TREE MILE S. X
HOL CITATION H. X
May3UP Turf Mile January February March April DecemberJune July August September October November
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Strategy – 3UP Turf Mile Division
• Create the Maryland Turf Mile with a purse of $250k and run the race on 10/8.
• Market the day as Maryland BC Preview day (more details to follow).
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3UP Graded Turf Miles – East Coast/Midwest
Current Schedule
• 9/4 – Cliffhanger (MTH)
• 10/8 – Shadwell Turf Mile (KEE)
• 11/5 – BC Mile
Proposed Schedule
• 9/4 – Cliffhanger (MTH)
• 10/8 – Maryland Turf Mile (LRL)
• 10/8 – Shadwell Turf Mile (KEE)
• 11/5 – BC Mile
• Create the Maryland Turf Mile and run it on 10/8 to fill the void of no prep races in the Mid-Atlantic/Northeast for the BC Mile.
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3UP Turf Mile Division (F&M)
Go To Stakes Division Index
![Page 85: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/85.jpg)
3UP Graded Turf Miles (F&M) – National Schedule
85
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP MILE X
BEL BEAUGAY S. X
BEL JUST A GAME S. X
BEL NOBLE DAMSEL S. X
SAR BALLSTON SPA S. X
BEL ATHENIA S. X
MTH VIOLET S. X
PIM GALLORETTE H. X
PIM DAHLIA X X
GP MARSHUA'S RIVER S. X
TAM ENDEAVOUR S. X
GP HONEY FOX S. X
KEE JENNY WILEY S. X
CD CD DISTAFF TURF MILE S. X
LS OUIJA BOARD DISTAFF H. X
CD MINT JULEP H. X
KEE FIRST LADY S. X
SA BUENA VISTA H. X
HOL WILSHIRE H. X
HOL ROYAL HEROINE MILE S. X
DMR PALOMAR H. X
OSA LAS PALMAS H. X
HOL MATRIARCH S. X
May3UP Turf Mile F&M January February March April DecemberJune July August September October November
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Strategy – 3UP Turf Mile Division (F&M)
• Shorten the distance of the Gallorette to 1 mile and increase the purse to $150k.
• Move the Dahlia from 4/23 at Pimlico to 7/2 at Laurel and increase the purse to $150k.
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3UP Graded Turf Miles (F&M) – East Coast/Midwest
Current Schedule
• 4/16 – Jenny Wiley (KEE)
• 4/23 – Dahlia (PIM)
• 5/7 – Beaugay (BEL)
• 5/7 – CD Distaff Turf Mile (CD)
• 5/21 – Gallorette (PIM)
• 5/30 – Ouija Board (LS)
• 5/30 – Violet (MTH)
• 6/11 – Just a Game (BEL)
• 6/11 – Mint Julep (CD)
• 8/27 – Ballston Spa (SAR)
Proposed Schedule
• 5/7 – Beaugay (BEL)
• 5/7 – CD Distaff Turf Mile (CD)
• 5/21 – Gallorette (PIM)
• 5/30 – Ouija Board (LS)
• 5/30 – Violet (MTH)
• 6/11 – Just a Game (BEL)
• 6/11 – Mint Julep (CD)
• 7/2 – Dahlia (LRL)
• 8/27 – Ballston Spa (SAR)
• Contact CD, BEL and NBC and implement a bonus linking the CD Distaff Turf Mile, Gallorette and the Just a Game (more details to follow).
• Move the Dahlia to 7/2 to fill the void between June and August.
87
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3UP Classic Division
Go To Stakes Division Index
![Page 89: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/89.jpg)
3UP Graded Routes (9f–10f) – National Schedule
89
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP CLASSIC X
AQU EXCELSIOR S. X
BEL SUBURBAN H. X
SAR WHITNEY H. X
SAR WOODWARD S. X
BEL JOCKEY CLUB GOLD CUP S. X
MTH PHILIP H. ISELIN S. X
PIM WILLIAM D. SCHAEFER S. X X
PIM PIMLICO SPECIAL H. X
CT CHARLES TOWN CLASSIC S. X
GP DONN H. X
GP SKIP AWAY S. X
CRC FRED W. HOOPER H. X
FG NEW ORLEANS H. X
OP OAKLAWN H. X
KEE BEN ALI S. X
CD STEPHEN FOSTER H. X
PRM CORNHUSKER H. X
AP WASHINGTON PARK H. X
HAW HAWTHORNE GOLD CUP H. X
KEE FAYETTE S. X
CD CLARK H. X
SA STRUB S. X
SA SAN ANTONIO S. X
SA SANTA ANITA H. X
HOL CALIFORNIAN S. X
HOL HOLLYWOOD GOLD CUP H. X
DMR PACIFIC CLASSIC S. X
OSA GOODWOOD S. X
GG ALL AMERICAN S. X
HOL NATIVE DIVER H. X
3UP Classic Routes July August September October November DecemberJanuary February March April May June
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Strategy – 3UP Classic Division
• Move the William Donald Schaefer to 4/23 and increase the distance to 9f.
• Reinstitute the Pimlico Special with a purse of $600k and run the race on the Preakness undercard.
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3UP Graded Routes (9f–10f) – East Coast
Current Schedule
• 4/2 – Excelsior (AQU)
• 4/3 – Skip Away (GP)
• 4/16 – Charles Town Classic (CT)
• 5/20 – William Donald Schaefer (PIM)
• 7/2 – Suburban (BEL)
• 8/6 – Whitney (SAR)
Proposed Schedule
• 4/2 – Excelsior (AQU)
• 4/3 – Skip Away (GP)
• 4/16 – Charles Town Classic (CT)
• 4/23 – William Donald Schaefer (PIM)
• 5/21 – Pimlico Special (PIM)
• 7/2 – Suburban (BEL)
• 8/6 – Whitney (SAR)
• Moving the William D. Schaefer to 4/23 will provide a race for older males four weeks after the H.E. Johnson Memorial at Laurel and provides a local prep race four weeks before the Pimlico Special.
• Running the Pimlico Special on Preakness day will increase the likelihood of drawing horses from around the country and will fill the void in the Classic division between April and July for the East Coast. 91
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3UP Marathon Division
Go To Stakes Division Index
![Page 93: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/93.jpg)
3UP Marathon – National Schedule
93
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
CD BREEDERS' CUP MARATHON X
BEL BROOKLYN H. X
LRL MARYLAND CITY CUP H. X
LRL LAUREL GOLD CUP H. X
PRX GREENWOOD CUP H. X
SA TOKYO CITY CUP H. X
DMR COUGAR II H. X
3UP Marathon
Races in italics are listed stakes with a purse of at least $100k
July August September October November DecemberJanuary February March April May June
![Page 94: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/94.jpg)
Strategy – 3UP Marathon Division
• Create the Maryland City Cup at 12f with a purse of $100k and run the race on opening day of the Laurel fall meet 9/10.
• Create the Laurel Gold Cup at 13f with a purse of $150k and run the race on 10/8.
• Market the day as Maryland BC preview day (more details to follow).
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3UP Marathon – National
Current Schedule
• 3/26 – Tokyo City (SA)
• 6/10 – Brooklyn (BEL)
• 7/16 – Greenwood Cup (PRX)
• 7/29 – Cougar II (DMR)
• 11/4 – BC Marathon
Proposed Schedule
• 3/26 – Tokyo City (SA)
• 6/10 – Brooklyn (BEL)
• 7/16 – Greenwood Cup (PRX)
• 7/29 – Cougar II (DMR)
• 9/10 – Maryland City Cup (LRL)
• 10/8 – Laurel Gold Cup (LRL)
• 11/4 – BC Marathon
• Create two races to fill the void for the Marathon Division in the fall.
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Maryland Stakes
Go To Stakes Division Index
![Page 97: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/97.jpg)
Maryland Meets
• Laurel Winter Meet
• Pimlico Meet
• Laurel Summer Meet
• Laurel Fall Meet
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Maryland Stakes – Laurel Winter Meet Chart
98
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
LRL DANCING COUNT S. X X
LRL MARSHUA S. X X
LRL NELLIE MORSE S. X X
LRL JOHN B. CAMPBELL H. X X
LRL MIRACLE WOOD S. X
LRL WIDE COUNTRY S. X
LRL CONNIVER S. X
LRL GENERAL GEORGE H. X X
LRL MARYLAND RACING MEDIA S. X X
LRL H.E. JOHNSON MEMORIAL S. X
LRL PRIVATE TERMS S. X X
LRL POLITELY S. X
DecemberJune July August September October NovemberLaurel Winter Meet January February March April May
Go To Maryland Meets Index
![Page 99: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/99.jpg)
Strategy – Laurel Winter Meet
• Realign the races to form better continuity for each division.
• Create the Politely for three year old fillies to parallel the races for three year old colts.
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Maryland Stakes – Laurel Winter Meet Table
Current Schedule Proposed Schedule
100
Date Race Purse Age Distance
1/22 Nellie Morse S $75g 4&up f/m 8f
1/29 Dancing Count S $75g 3yo 6f
2/5 Marshua S $75g 3yo f 6f
2/12 Maryland Racing Media $75g 3&up f/m 9f
2/19 Barbara Fritchie H $150g 3&up f/m 7f
2/19 John B. Campbell $75g 3&up 9f
2/21 General George H $150g 3&up 7f
2/26 Miracle Wood S $75g 3yo 7f
3/5 Wide Country S $75g 3yo f 7f
3/12 Conniver S $75g 3&up f/m MD 7f
3/19 Private Terms S $75g 3yo 8f
3/26 Harrison E. Johnson Memorial $75g 3&up 8f
Date Race Purse Age Distance
2/5 Dancing Count S $50g 3yo 6f
2/12 Marshua S $50g 3yo f 6f
2/19 Nellie Morse S $75g 3&up f/m 8f
2/26 John B. Campbell S $75g 3&up 8f
2/26 Miracle Wood S $75g 3yo 7f
3/5 Wide Country S $75g 3yo f 7f
3/12 Conniver S $75g 3&up f/m 7f
3/17 General George H $300g 3&up 7f
3/19 Maryland Racing Media S $100g 3&up f/m 9f
3/26 Harrison E. Johnson Memorial S $100g 3&up 9f
3/26 Private Terms S $100g 3yo 8f
4/2 Politely S $100g 3&up f/m 8f
• Modifications to current races are in red, additions to the schedule are in green.
![Page 101: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/101.jpg)
Maryland Stakes – Pimlico Meet Chart
101
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
PIM HENRY S. CLARK S. X X
PIM PRIMONETTA S. X
PIM FEDERICO TESIO S. X X
PIM WILLIAM D. SCHAEFER S. X X
PIM MILKMAID S. X
PIM THE VERY ONE X X
PIM BLACK EYED SUSAN S. X
PIM HILLTOP S. X
PIM KATTEGAT'S PRIDE STARTER H. X
PIM MISS PREAKNESS S. X
PIM SKIPAT S. X
PIM ALLAIRE DuPONT S. X
PIM CHICK LANG S. X
PIM DEPUTED TESTAMONY STARTER S. X
PIM DIXIE S. X
PIM GALLORETTE H. X
PIM JAMES W. MURPHY S. X
PIM MARYLAND SPRINT H. X
PIM PIMLICO SPECIAL H. X
PIM PREAKNESS S. X
DecemberJune July August September October NovemberPimlico Meet January February March April May
Go To Maryland Meets Index
![Page 102: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/102.jpg)
Strategy – Pimlico Meet
• Realign the races to form better continuity for each division.
• Create the Milkmaid for three year old fillies to parallel the races for three year old colts.
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Maryland Stakes – Pimlico Meet Table
Current Schedule Proposed Schedule
103
• Modifications to current races are in red, additions to the schedule are in green.
Date Race Purse Age Distance
4/16 Primonetta S $75g 3&up f/m 6f
4/23 Dahlia S $75g 3&up f/m 8T
4/30 Henry S. Clark S $75g 3&up 8T
5/7 Federico Tesio S $75g 3yo 8.5f
5/20 Black-Eyed Susan S $250g 3yo f 9f
5/20 Hilltop S $75g 3yo f 8.5T
5/20 Jim McKay Turf Sprint $75g 3&up 5T
5/20 Kattegat’s Pride Starter H $25g 3&up f/m MD 8.5f
5/20 Miss Preakness S $75g 3yo f 6f
5/20 Skipat S $75g 3&up f/m 6f
5/20 The Very One S $75g 3&up f/m 5T
5/21 Allaire duPont Distaff S $100g 3&up f/m 8.5f
5/21 Chick Lang S $100g 3yo 6f
5/21 Deputed Testamony Starter H $25g 3&up MD 8.5f
5/21 Dixie S $200g 3&up 9T
5/21 Gallorette H $100g 3&up f/m 8.5T
5/21 James W $100g 3yo 8T
5/21 Maryland Sprint H $100g 3&up 6f
5/21 Preakness S $1,000g 3yo 9.5f
5/21 William Donald Schaefer S $100g 3&up 8.5f
Date Race Purse Age Distance
4/9 Henry S. Clark S $75g 3&up 8T
4/16 Primonetta S $75g 3&up f/m 6f
4/23 Federico Tesio S $125g 3yo 8.5f
4/23 William Donald Schaefer S $125g 3&up 9f
4/30 Milkmaid S $125g 3yo f 8.5f
5/14 The Very One S $75g 3&up f/m 5T
5/20 Black-Eyed Susan S $300g 3yo f 9f
5/20 Hilltop S $100g 3yo f 8.5T
5/20 Kattegat’s Pride Starter H $25g 3&up f/m MD 8.5f
5/20 Miss Preakness S $100g 3yo f 6f
5/20 Skipat S $100g 3&up f/m 6f
5/21 Allaire duPont Distaff S $150g 3&up f/m 8.5f
5/21 Chick Lang S $100g 3yo 6f
5/21 Deputed Testamony Starter H $25g 3&up MD 8.5f
5/21 Dixie S $250g 3&up 9T
5/21 Gallorette H $150g 3&up f/m 8T
5/21 James W $100g 3yo 8T
5/21 Maryland Sprint H $200g 3&up 6f
5/21 Pimlico Special H $600g 3&up 9.5f
5/21 Preakness S $1,000g 3yo 9.5f
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Maryland Stakes – Laurel Summer Meet Chart
104
Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
LRL JIM MCKAY TURF SPRINT X X
LRL TURF STARTER H. X
LRL SQUAN SONG S. X X
LRL NORTHERN DANCER S. X
LRL TURF STARTER H. X
LRL DAHLIA H. X X
LRL DEFRANCIS DASH X X
LRL AWAD TURF SPRINT S. X
LRL LAUREL FUTURITY X X
LRL SELIMA S. X X
LRL TURF STARTER H. X
LRL MARYLAND MILE S. X
LRL XTRA HEAT H. X
DecemberJune July August September October NovemberMayLaurel Summer Meet January February March April
Go To Maryland Meets Index
![Page 105: Maryland Racing Plan](https://reader030.vdocuments.mx/reader030/viewer/2022032419/55a2a6361a28abf4788b45c2/html5/thumbnails/105.jpg)
Strategy – Laurel Summer Meet
• Create a Starter Handicap series on the turf for older males.
• Reinstitute the Northern Dancer.
• Create the Awad Turf Sprint .
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Maryland Stakes – Laurel Summer Meet Table
Current Schedule Proposed Schedule
106
Date Race Purse Age Distance
5/30 Jim McKay Turf Sprint $100g 3&up 6T
6/4 Turf Starter H $40g 3&up 8T
6/11 Squan Song S $60g 3&up f/m MD 7f
6/18 Northern Dancer S $60g 3&up MD 8f
6/25 Turf Starter H $40g 3&up 8.5T
7/2 Dahlia H $150g 3&up f/m 8T
7/4 DeFrancis Dash $600g 3&up 6f
7/9 Awad Turf Sprint S $60g 3&up MD 6T
7/16 Laurel Futurity $100g 2yo 6T
7/16 Selima S $100g 2yo f 6T
7/23 Maryland Mile S $250g 3&up 8f
7/23 Turf Starter H $40g 3&up 9T
7/23 Xtra Heat H $200g 3&up f/m 7f
• Modifications to current races are in red, additions to the schedule are in green.
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Maryland Stakes – Laurel Fall Meet Chart
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Track Race 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25
LRL MARYLAND CITY CUP X
LRL JAPAN RACING ASSOCIATION S. X
LRL JAMEELA S. X X
LRL TURF STARTER H. X
LRL MD MILLION DISTAFF STARTER H. X
LRL MD MILLION STARTER H. X
LRL MD MILLION TURF SPRINT X
LRL MD MILLION LASSIE X
LRL MD MILLION NURSERY X
LRL MD MILLION OAKS X
LRL MD MILLION DISTAFF X
LRL MD MILLION SPRINT X
LRL MD MILLION LADIES X
LRL MD MILLION TURF X
LRL MD MILLION CLASSIC X
LRL BARBARA FRITCHIE H. X X
LRL LAUREL DASH X X
LRL LAUREL GOLD CUP X
LRL MARYLAND TURF MILE X
LRL TURF STARTER H. X
LRL SMART HALO S. X X
LRL DAVE'S FRIEND S. X X
LRL GEISHA S. X X
LRL FIND H. X X
LRL TWIXT S. X X
LRL LADY BALTIMORE S. X X
LRL TURF STARTER H. X
LRL JENNINGS H. X X
LRL SAFETLY KEPT H. X
LRL MD JUVENILE CHAMPIONSHIP X X
LRL MD JUVENILE FILLY CHAMPIONSHIP X X
DecemberJune July August September October NovemberLaurel Fall Meet January February March April May
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Strategy – Laurel Fall Meet
• Realign the races to form better continuity for each division.
• Create a Starter Handicap series on the turf for older males.
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Maryland Stakes – Laurel Fall Meet Table
Current Schedule Proposed Schedule
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Date Race Purse Age Distance
9/10 Jameela S $60g 3&up f/m MD 6T
9/10 Japan Racing Association S $75g 3&up 8.5T
10/1 MD Million Classic $150g 3&up MD 9f
10/1 MD Million Distaff $100g 3&up f/m MD 7f
10/1 MD Million Distaff Starter H $50g 3&up f/m MD 8f
10/1 MD Million Ladies $100g 3&up f/m MD 9T
10/1 MD Million Lassie $100g 2yo f MD 6f
10/1 MD Million Nursery $100g 2yo MD 6f
10/1 MD Million Oaks $100g 3yo f MD 8f
10/1 MD Million Sprint $100g 3&up MD 6f
10/1 MD Million Starter H $50g 3&up MD 8f
10/1 MD Million Turf $100g 3&up MD 9T
10/1 MD Million Turf Sprint $100g 3&up MD 5.5T
10/8 Laurel Futurity $75g 2yo 6T
10/15 Selima S $75g 2yo f 6T
10/22 DeFrancis Dash $150g 3&up 6f
10/22 Lady Baltimore S $75g 3&up f/m 8.5T
10/22 Twixt S $60g 3yo f MD 8f
10/29 Laurel Dash $75g 3&up 6T
11/5 Find H $60g 3&up 9T
11/12 Squan Song S $60g 3&up f/m MD 7f
11/19 Smart Halo S $75g 2yo f 6f
11/26 Dave's Friend S $75g 2yo 6f
12/3 Jennings H $75g 3&up 8f
12/10 Geisha S $75g 3&up f/m MD 7f
12/17 MD Juvenile Championship $75g 2yo MD 7.5f
12/17 MD Juvenile Filly Championship $75g 2yo f MD 7.5f
Date Race Purse Age Distance
9/10 Japan Racing Association S $75g 3&up 8.5T
9/10 Maryland City Cup H $100g 3&up 12f
9/17 Jameela S $60g 3&up f/m 6T
9/24 Turf Starter H $40g 3&up 8T
10/1 MD Million Classic $150g 3&up MD 9f
10/1 MD Million Distaff $100g 3&up f/m MD 7f
10/1 MD Million Distaff Starter H $50g 3&up f/m MD 8f
10/1 MD Million Ladies $100g 3&up f/m MD 9T
10/1 MD Million Lassie $100g 2yo f MD 6f
10/1 MD Million Nursery $100g 2yo MD 6f
10/1 MD Million Oaks $100g 3yo f MD 8f
10/1 MD Million Sprint $100g 3&up MD 6f
10/1 MD Million Starter H $50g 3&up MD 8f
10/1 MD Million Turf $100g 3&up MD 9T
10/1 MD Million Turf Sprint $100g 3&up MD 5.5T
10/8 Barbara Fritchie H $300g 3&up f/m 7f
10/8 Laurel Dash $150g 3&up 6T
10/8 Laurel Gold Cup H $150g 3&up 13f
10/8 Maryland Turf Mile S $250g 3&up 8T
10/15 Turf Starter H $40g 3&up 8.5T
10/22 Dave's Friend S $75g 2yo 6f
10/22 Smart Halo S $75g 2yo f 6f
10/29 Find H $60g 3&up 9T
10/29 Geisha S $75g 3&up f/m MD 7f
11/5 Lady Baltimore S $75g 3&up f/m 8.5T
11/5 Twixt S $60g 3yo f MD 8f
11/12 Turf Starter H $40g 3&up 9T
11/19 Jennings H $75g 3&up 8f
11/26 MD Juvenile Championship $75g 2yo 7f
11/26 MD Juvenile Filly Championship $75g 2yo f 7f
11/26 Safetly Kept H $500g 3&up f/m 7f
• Modifications to current races are in
red, additions to the schedule are in green.
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Maryland Breeder’s Cup Preview Day
• Will put Maryland racing on the national radar leading up to the Breeder’s Cup in November.
• Will draw horses from the Northeast, Southeast, Midwest and possibly the West Coast.
• Will increase attendance and possibly bring back casual fans that attended the Maryland Million the previous weekend.
• Will increase handle due to national attention, higher attendance and size and quality of the fields.
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MD BC Preview Day Post Times and Wagering Menu
• Race numbers highlighted in orange are dirt races and in green are turf races.
• Race names highlighted in blue are for males, in pink are for females and in bothare either depending on potential field size.
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Post Times & Wagering Menu - 9 Races - Maryland Breeder's Cup Preview Day
R1 Maiden Special Weight (Turf-Route) 2:00 PM WPS EX TRI SPR DD P3 P4
R2 Allowance (Dirt-Sprint) 2:22 PM WPS EX TRI SPR DD P3 P8
R3 Allowance (Turf-Sprint) 2:44 PM WPS EX TRI SPR DD P3
R4 Allowance (Dirt-Route) 3:06 PM WPS EX TRI SPR DD P3
R5 Allowance (Turf-Route) 3:28 PM WPS EX TRI SPR DD P3 P5
R6 Laurel Dash 3:50 PM WPS EX TRI SPR DD P3
R7 Laurel Gold Cup H 4:12 PM WPS EX TRI SPR DD P3
R8 Maryland Turf Mile S 4:36 PM WPS EX TRI SPR DD
R9 Barbara Fritchie H 4:58 PM WPS EX TRI SPR H5
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Section VI:Marketing
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Goals – Marketing
• Create a positive image for the horse racing industry and within the horse racing industry.
• Attract and retain new fans.
• Reward current horseplayers for coming to the track.
• Increase the quality of major stakes races.
• Increase national exposure and out of state wagering.
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Marketing Phase I
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Strategy – Marketing Phase I – Social Networking
• Facebook– Needs to be updated daily or weekly at the very least.
– Can be used to attract younger fans.
– Can be used for online promotions such as free admission, free concessions, etc.
• Twitter– Can be used to attract younger fans.
– Can be used to send out real time news updates, program changes, race results, etc.
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Strategy – Marketing Phase I – On Track
• Admission Fee– Can it be eliminated?
– If not:
• Include a Maryland Racing program.
• Include a wagering voucher.
• Include a free concession item.
• Concession Prices– Re-evaluate the pricing structure to increase sales.
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Marketing Phase II
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Strategy – Marketing Phase II
• Promotional Giveaways– Mystery Mutual Vouchers.
– Hats, T-Shirts, etc.
– Bobbleheads, Posters, etc.
• Handicapping Seminars– Basics of Handicapping and Wagering for novice horseplayers.
– Money Management and Advanced Wagering Strategy for intermediate and advanced horseplayers.
– Held on Saturdays for Maryland racing and also cover major race days such as the Kentucky Derby, Belmont, Breeder’s Cup, etc.
• Radio and Television Advertisements– Promote wagering on horse racing as the only legal form of gambling in Maryland that involves
skill rather than 100% luck.
– Promote horse racing as the most affordable sporting event in Maryland to attend.
– Promote horse racing as the only sport that fans actively participate in and directly impact.
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Strategy – Marketing Phase II – Rebates
NYRA Rewards MJC Rewards
• Replace the Premier Players Club with a rewards program similar to NYRA Rewards.
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Level Pts. WPS 2-Horse Exotic
Bronze 2,000 1.25% 1.25% 1.50%
Bronze Plus 4,000 1.75% 1.75% 2.00%
Silver 8,000 1.75% 2.00% 2.50%
Silver Plus 20,000 1.75% 2.50% 3.50%
Gold 40,000 2.25% 2.75% 4.00%
Gold Plus 80,000 2.75% 3.00% 5.00%
Platinum 150,000 3.00% 3.50% 6.00%
Platinum Plus 300,000 3.00% 4.50% 8.00%
Diamond 500,000 3.00% 6.00% 9.00%
WPS
2-Horse
Exotic
NYRA Races
Other Races 1/2 point for each $1 wagered
1 point for each $1 wagered
All Other Wagers
Exacta, Daily Double or Quinella
Win, Place or Show
Level Pts. WPS 2-Horse Exotic
Copper 500 1.00% 1.00% 1.25%
Nickel 1,000 1.25% 1.25% 1.50%
Bronze 2,000 1.25% 1.25% 1.50%
Silver 4,000 1.75% 1.75% 2.00%
Gold 8,000 1.75% 2.00% 2.50%
Platinum 20,000 1.75% 2.50% 3.50%
Ruby 40,000 2.25% 2.75% 4.00%
Sapphire 80,000 2.75% 3.00% 5.00%
Pearl 150,000 3.00% 3.50% 6.00%
Emerald 300,000 3.00% 4.50% 8.00%
Diamond 500,000 3.00% 6.00% 9.00%
WPS
2-Horse
Exotic
MD Races
GG, GP, PM & SA
Other Races 1/2 point for each $1 wagered
Win, Place or Show
Exacta, Daily Double or Quinella
All Other Wagers
1 point for each $1 wagered
3/4 point for each $1 wagered
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Strategy – Marketing Phase III
• National Television Exposure– Contact Churchill Downs, Belmont Park and NBC and discuss linking the following races
in a three race series with a bonus structure and televising them before the Triple Crown races:
• CD Distaff Turf Mile Gallorette Just a Game
• Turf Classic Dixie Manhattan
– The two and a half hour television lineups might look like this:
• Churchill Downs: Distaff Turf Mile Humana Distaff Turf Classic Kentucky Derby
• Pimlico: Gallorette Pimlico Special Dixie Preakness
• Belmont: Just a Game Acorn Manhattan Belmont
– Each broadcast has the three linked series (F&M Turf Miles, Turf, Triple Crown) and also showcases an additional Grade I race.
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Section VII:Internet & Mobile Enhancements
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Goals – Internet & Mobile Enhancements
• Increase website traffic which will increase revenue generated by web advertisements.
• Provide a user-friendly interface for handicappers, owners and trainers.
• Provide a user friendly mobile app.
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Strategy – Website Enhancements - Simplification
• Combine the current websites (laurelpark.com, pimlico.com, etc.) into one website.
• Simplify the website with fewer sections.– General Information Section
– Handicapping Section
– Owners and Trainers Section
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Strategy – Website Enhancements – Additional Content
• Add a handicapping database similar to Keeneland’s Poly-Capping database.
• Add live video streaming and replay video streaming.
• Add online contests (details to follow).
• Survey horseplayers, owners and trainers asking what features they would like to see added to the website.
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Strategy – Mobile App
• Replace the Preakness mobile app with an app that covers the entire Maryland racing year.
• Use the Hastings Park mobile app as a starting point for the redesign.
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Section VIII:Handicapping Contests
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Goals – Handicapping Contests
• Increase participation in existing on-track handicapping contests.
• Attract national attention and increased web traffic via online handicapping contests.
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Strategy – Handicapping Contests – On Track
• Pay the fee to enable awarding of qualifying spots to the DRF/NTRA National Handicapping Contest.– Attendance at the Champions tournaments has dropped by roughly 50% since the
qualifying spots awarded were switched from the NHC to the HPWS.
• Remove the cap on the number of participants for the Spring and Fall Champions Tournaments.– Delaware Park routinely attracted 400-500 participants when the qualifying spots
awarded were for the NHC.
• Award three qualifying spots to the NHC for each of the Champions Tournaments.
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Strategy – Handicapping Contests – Online
• Add two online contests (Pimlico meet and Laurel summer meet) similar to the contest currently offered by Del Mar or similar to the contest format used by Keeneland in the past.– Del Mar’s contest requires players to make a mythical $100 win, place or show wager on
one race per day.
– Keeneland’s contest required players to select one horse in either three or four races per day and the player was credited with a mythical $2 win wager if the horse won or a mythical $2 place wager if the horse finished second.
• Award two qualifying spots to the NHC for each of the online contests.
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Section IX:Facilities Upgrades
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Goals – Facilities Upgrades
• Upgrade the facilities at Laurel and Pimlico to be equal to or better than those at other racetracks around the country.
• Increase attendance.
• Increase attendance capacity at Laurel.
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Facilities Upgrades Phase I
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Strategy – Facilities Upgrades Phase I
• Replace outdated televisions with high definition flat screen televisions.
• Upgrade the in-house and simulcast signal to high definition.
• Replace the self service machines with new models.– Most of the touch screen machines do not function properly.
– The older machines often jam and require patrons to contact maintenance for assistance.
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Facilities Upgrades Phase II
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Strategy – Facilities Upgrades Phase II
• Renovate the stadium seating area of Laurel Park.
• Renovate and add more seating to the Clubhouse, Grandstand and second floor of Laurel Park.
• Add a History of Maryland Racing Museum to the Laurel Park Facility, preferably near the main entrance gift shop.
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Facilities Upgrades Phase III
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Strategy – Facilities Upgrades Phase III
• Renovate Pimlico.
• Add outdoor seating at Laurel to accommodate the Breeder’s Cup.
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Section X:Five Year Plan
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Year One (2011)
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Goals – Year One (2011)
• Increase interstate wagering handle.
• Increase average field size.
• Improve the HANA racetrack rating for Laurel.– Laurel is currently ranked 58th out of 67.
• Increase participation at Fall Champions Handicapping Tournament.
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Strategy – Year One (2011)
• Implement the daily schedule presented in Section I.
• Implement the turf course strategy presented in Section I.
• Implement the wagering menu presented in Section II.
• Implement the takeout structure presented in Section III.
• Implement Phase I of the marketing strategy presented in Section VI.
• Implement the portion of the contest schedule strategy that is still viable for the remainder of this year presented in Section VIII.
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Year Two (2012)
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Goals – Year Two (2012)
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.– Laurel is currently ranked 58th out of 67.– Pimlico is currently ranked 33rd out of 67.
• Increase web traffic.
• Increase participation at the Spring and Fall Champions Handicapping Tournaments.
• Improve the facilities at Laurel and Pimlico.
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Strategy – Year Two (2012)
• Implement the annual schedule presented in Section IV.
• Implement the stakes realignment presented in Section V.
• Implement Phase II of the marketing strategy presented in Section VI.
• Implement the website enhancements presented in Section VII.
• Implement the full contest schedule strategy presented in Section VIII.
• Implement Phase I of the facilities upgrade strategy presented in Section IX.
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Year Three (2013)
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Goals – Year Three (2013)
• Improve the facilities at Laurel and Pimlico.
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.– Laurel is currently ranked 58th out of 67.
– Pimlico is currently ranked 33rd out of 67.
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Strategy – Year Three (2013)
• Implement Phase II of the facilities upgrades strategy presented in Section IX.
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Year Four (2014)
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Goals – Year Four (2014)
• Submit a proposal to the Breeder’s Cup to host the event.
• Complete the improvements of the facilities at Laurel and Pimlico.
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.– Laurel is currently ranked 58th out of 67.– Pimlico is currently ranked 33rd out of 67.
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Strategy – Year Four (2014)
• Prepare a proposal to host the 2015 or 2016 Breeder’s Cup.
• Implement Phase III of the facilities upgrade strategy presented in Section IX.
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Year Five (2015)
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Goals – Year Five (2015)
• Host the Breeder’s Cup.
• Increase total wagering handle.
• Increase attendance.
• Increase average field size.
• Increase the quality of stakes races.
• Improve the HANA racetrack rating for Laurel and Pimlico.– Laurel is currently ranked 58th out of 67.
– Pimlico is currently ranked 33rd out of 67.
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Strategy – Year Five (2015)
• Host the Breeder’s Cup or successfully gain the award of the 2016 Breeder’s Cup.
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