mary lou roberts basics of social media november 2007
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![Page 1: Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007](https://reader036.vdocuments.mx/reader036/viewer/2022062407/56649d5d5503460f94a3b4b0/html5/thumbnails/1.jpg)
Mary Lou Roberts
BASICS OF SOCIAL MEDIABASICS OF SOCIAL MEDIA
November 2007
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Mary Lou Roberts
WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?
January 2009
2
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Mary Lou RobertsNovember 2007
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WHERE WE’VE BEEN -THE MASS MEDIA MODEL
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Mary Lou RobertsNovember 2007
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WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
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Mary Lou Roberts
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
March 2008
5
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Mary Lou Roberts
SOCIAL MEDIASOCIAL MEDIA
November 2007
6
Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”
“Web 1.0”
“Web 2.0”
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Mary Lou Roberts
KEY STRATEGY ELEMENTS
January 2009
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Mary Lou Roberts
The Semantic Web???
WEB 3.0 ???
March 2008
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March 20089
http://www.youtube.com/watch?v=T0QJmmdw3b0
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Mary Lou Roberts
THE PRO
March 2008
10
http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/
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Mary Lou Roberts
and THE CON
March 2008
11
However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/
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Mary Lou Roberts
A B2C BRAND MARKETER’S VIEW
January 2009
12
http://adage.com/brightcove/single.php?title=1548122816
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Mary Lou Roberts
INSIGHTS FROM B2B MARKETERS
January 2009
13
http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video
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Mary Lou Roberts
WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?
January 2009
14
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Mary Lou Roberts
• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content
– On Demand– With Permission
November 2007
15
NEW APPROACH
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Mary Lou RobertsNovember 2007
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AN INTERACTIVE VISION
LISTEN
ENGAGE
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Mary Lou Roberts
FOR 2009?
January 2009
17
http://www.imediaconnection.com/content/21682.asp