mary giles winky wan bethany pilon. print media has taken a severe downfall in advertising...
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Print Media has taken a severe downfall in advertising businesses
Revenue has declined faster than any other ad- supported media
Ongoing shift on where marketers are focusing their spending
Moving away from paid advertising to:
Websites In store Marketing
Loyalty ProgramsWord of Mouth Campaigns
¾ Marketing Budgets
Rise in Digital Media Print has taken a hit Print media costs are
a significant premium over other kinds of advertising
Charge for content online at the same amount as print
Few have been successful
Moving entirely online without charging for content
Build Deeper Relationships Tap New Revenue Streams Reinvent the Content Model Innovate with New Products and Pricing
Does anyone pay attention to the advertisements of “social media pages?”
Buy Newspaper/ Magazines?
Read Articles online?