mary fowler efolio

m a r y f o w l e r

s e n i o r d e s i g n e r

identity / branding

print collateral

corporate marketing

advertising

multicultural

phone: 404.352.0876

[email protected]

www.linkedin.com/in/maryffowler


m a r y f o w l e rphone: 404.352.0876

email: maryfowler @bellsouth.net


refresh your style. rejuvenate your spirit. experience our new salon, now located at 2980 north fulton drive in buckhead. 404.231.3294.

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Integrated identity campaign for Michael Azar salon that produced increase in sales and exposure. Components included business cards, gift certificates, service menus, magazine advertising and signage.

identity / branding





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explore expo @www.expo.com

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here. Copy is hereld more go hereand and more. 000000 $000. C. Description ore go here an fdsdld more go hereand and more. 000000 $000. D. Description ore go

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00% OFFALL COUNTER TOPS

FOR FIVE DAYS ONLY!

SEPTEMBER 3-7.

COPY TO GO HERE.

2|3

D e s i g n C e n t e r

EXPO

“ExplorE, ExprEss, ExcitE, ExpEriEncE...Expo”Five-panel accordian-fold brochure

square catalog cover and spread

The challenge: reposition Home Depot’s Expo stores as the premier home design experience. The presentation: a multi-faceted campaign that highlighted state-of-the-art vendors and featured new logo, direct mail, advertising and gift cards.

collateral / rebranding concept

EXPOEXCITEEXPLORE EXPERIENCE

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Designed the book, Beyond Bauhaus: the Evolving Man-Made Environment, commemorating a half century of Industrial Design at Georgia Tech and their most influential I.D. director. Prof. Bredendieck, provided a direct link to the Bauhaus movement.

book design

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ISBN 978-0-9823171-1-2

H I N B R E D E N D I E C K

B E Y O N DB A U H A U SThe Evolving Man-Made Environment

V V

A Brief History of Design Education

1

towards the design process itself. The approach of an educator who seeks to evoke the stu-

dent’s creativity must be based on such an attitude, making changes as new knowledge be-

comes available.

If we think of the next phase in the development of the design profession, we must view the

Bauhaus not as a one-time event, but merely as one of the phases in the historical develop-

ment of dealing with and understanding the man-made environment. The task is to continue

the development initiated by the Bauhaus. But to move beyond the Bauhaus of the twenties

calls for a scientifi c organization of knowledge about man-made objects.

In this volume I present such an approach, introducing a holistic outlook in a fi eld that con-

cerned itself previously only with designing isolated objects. This is an initial effort to grasp

the complexity of the evolving man-made environment; an attempt to establish a basis for a sci-

entifi c study of the man-made object, a fi eld of inquiry I call “Objectology.” Ultimately we should

work towards a comprehensive study of the nature and inter-relationship of objects

from spatial and temporal points of view.

Here I have dealt with many aspects only in a cursory fashion. However, in a fi eld where highly

personal and rather vague concepts are common, this writing may provide for the searching

designer a way out of the present conceptual chaos. It may also serve as an invitation to others

to participate in the future development of the fi eld. Perhaps this is what Walter Gropius had

in mind when he wrote: “Theory is not a recipe for the manufacturing of works of art, but the

most essential element of collective construction; it provides the common basis on which many

individuals are able to create together a superior unit of work; theory is not an achievement of

individuals but of generations.” 2

In the fi rst chapter, I describe briefl y the historical aspects of design education and the role

of the Bauhaus. This is followed by a proposal for the classifi cation of the man-made object;

the basic attributes of such objects, whose specifi c characteristics are determined by the de-

signer; the transformation process, that is, how objects come into being; and fi nally the applica-

tion of the newly gained knowledge in the education of the designer.

It is not my intention here to present a detailed account of all aspects of design education.

Rather, I propose to trace the overall development, from the pre-Bauhaus period up to the pre-

sent time, of certain important aspects, specifi cally, (a) the introductory course, (b) technical train-

ing, and (c) the student’s conceptual thinking.

Prior to the advent of industrialization in the nineteenth century, the need for consumer goods

was met by a variety of craftsmen—the cabinetmaker, potter, blacksmith, and numerous others.

These people not only produced but also designed their products. As industrialization acceler-

ated, new factories producing increasingly more goods placed the craftsman, who was not

trained to think in terms of machine processes, in a position in which he was unable to compete.

No longer having the opportunity to design, he was essentially reduced to the execution of cop-

ies of old products.

The origins of design education can be found in the early stages of our industrial era. Initially

there were no designers who were able to develop products that could utilize the new means

of production. The situation called for a different type of designer. Many of the European art

academies came into being to meet the new requirements of rapidly growing industries.

In these schools, a strong emphasis was placed on the visual aspects of design and the ability

to sketch and to render. Designs were evolved essentially on the drawing board. An ability to

sketch was often a requirement for acceptance into these schools. The strong emphasis on the

visual aspects of design may have been a reaction to the technical appearance of industrial

products of that time. The all-important element—the student’s conceptual thinking—was based

on the personal concepts and inclination of the instructor. But the strong emphasis on visualiza-

tion and the reduction of technical aspects to a secondary role failed to produce the designer

required by industry.

This prompted the establishment of a new kind of school in Europe: the arts and crafts school

(called the Kunstgewerbeschule in Germany). Now not only the visual but the technical aspects

of design were to be considered. To meet the need for technical education, the schools instituted

various shops equipped with machines. However, these were not an integral part of the

4 5





“falalalala, hohoho, ooh la la, hugs and kisses, hip hip hooray, make a wish”

make a wish

Concepted and developed branded Macy’s Gift Card program. Regional launch to 78 stores in the Southeast and Midwest.Created all artwork except for the basic card.

retail / gift cards





February 2006www.halegroves.com

The Freshest and Best Tasting.Guaranteed.

Holiday Gifts2005www.halegroves.com


Holiday Gifts2005www.halegroves.com


Valentine’s 2006www.halegroves.com


Concepts for citrus grower’s catalog cover, Christmas and Valentine’s Day. “HoHoHo” was produced.

concepts / illustration





CHRISTINE HAUGHT, LTD. INTERIOR DESIGN

519 Academy Avenue • Sewickley, Pennsylvania 15143

Christine B. Haught, ASID

4545 Bridle Trail • Akron, Ohio 44333

telephone: 330.659.0087 • facsimile: 720.294.8890

email: [email protected]

web site: www.christinehaught.com


Christine B. Haught, ASID

4545 Bridle Trail • Akron, Ohio 44333 • telephone: 330.659.0087 • facsimile: 720.294.8890

email: [email protected] • web site: www.christinehaught.com


Redesigned a complete letterhead package for Christine Haught, Ltd. Interior Design. Built around an existing logo, it included note cards, folders, labels, post-it notes.

identity / branding


519 Academy Avenue • Sewickley, Pennsylvania 15143





1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544 Facsimile 404.875.9944

D o u g l a s We i s s I n t e r i o r s

Douglas Weiss Interiors 1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544

Douglas Weiss

DO U G L A S WE I S S IN T E R I O R S

1145 Zonolite Road, No. 5

Atlanta, Georgia 30306

Phone 404.875.5544

Facsimile 404.875.9944

Doug @ DouglasWeiss.com



1145 Zonolite Road Suite No.5 Atlanta, Georgia 30306 Phone 404.875.5544 Facsimile 404.875.9944

Douglas Weiss Interiors

Identity collateral for Douglas Weiss Interiors, an interior design firm. Components included letterhead, business card, notecards and advertising.

identity / branding







joseph a.

alfanisólo en macy’s

Design for multicultural billboards targeting the Mexican market.

multicultural outdoor advertising





Original typography developed for clearance campaign that is used in newspaper ads and in-store signage. National launch to 850 stores.

retail / promotional campaign

*Compra 1 a precio ya reducido y obtén otro gratis al momento de la compra. El artículo gratis debe ser de igual o menor precio. Toda la mercancía devuelta debe incluir el artículo compra 1 y el artículo gratis.Excluye calzado para caballeros, regalos y accesorios para caballeros, ropa interior y de dormir para caballeros, abrigos para caballeros, ropa de vestir para caballeros, vestidos para damas, abrigos para damas y trajes para damas.

La venta comienza hoy miÉrcoLes 25 de febrero

REG./ORIG. sOn lOs pREcIOs a lOs quE sE OfREcE El pROductO y lOs aHORROs pOdRÍan nO EstaR BasadOs En OfERtas REalEs. alGunOs pREcIOs ORIGInalEs pOdRÍan nO EstaR VIGEntEs lOs ÚltIMOs 90 dÍas. VEnta VIGEntE dEsdE El MIÉRcOlEs 25 dE fEBRERO Hasta El dOMInGO 1 dE MaRZO dE 2009, EXcEptO dOndE sEa EspEcIfIcadO lO cOntRaRIO. debido a nuestra consolidación, algunos precios podrián ser diferentes en tu Macy’s más cercano. Recibirás el precio anunciado o uno menos de lo que anunciamos. Compras especiales y artículos a precio original/ahora permanecerán al precio anunciado después del evento; estos artículos estarán disponibles hasta agotar existencias. Las ofertas aplican a artículos selectos solamente. La mercancía Everyday Values queda excluida de la promoción, los pases de compra, los cupones y los descuentos de la tarjeta de crédito. El término “Costo final” se trata del cálculo del precio neto después de las rebajas aplicables durante esta venta y no incluye impuestos o cargos de envío u otras rebajas por usar la tarjeta de crédito Macy’s. Este anuncio aplica en las tiendas Macy’s de AL, GA, IL (excluyendo las áreas de Chicago y Rockford), IN (excluyendo Merrillville), KS, KY, LA, MO, NC, NY: Binghamton y Horseheads, OH (excluyendo Toledo), OK, PA (excluyendo las áreas de Allentown, Harrisburg, York y Philadelphia) SC, TN, TX (excluyendo El Paso), VA: Chesapeake, Hampton, Lynchburg, Newport News, Norfolk, Richmond, Roanoke y Virginia Beach y WV. Precios, promociones y selección podrían diferir del precio de macys.com. Ofertas en tiendas no aplican en macys.com y las ofertas de macys.com no aplican dentro de la tienda. La mercancía anunciada podría no estar disponible en su Macy’s más cercano y las selecciones podrían variar. Algunos artículos a precio Reg./oferta en este aviso podrían haber sido reducidos permanentemente con fines de liquidación después de que este anuncio fue terminado. No nos hacemos responsables por errores tipográficos. †Rebajas intermedias pueden haberse efectuado. La oferta y selección de artículos en liquidación varía por departamento y tienda; disponible hasta agotar existencias. Disculpe, no se aceptan pedidos telefónicos para artículos en liquidación . Tallas petites y especiales en tiendas selectas; estilos y colores pueden variar de los mostrados. n9010036

COMPRA 1, Y OBTÉN 1 ARTÍCULO EN LIQUIDACIÓN GRATIS *

cabaLLerosPrecios ya reducidos

aL 50%†

Colecciones de diseñador, suéteres, polos, tejidos, camisas casuales, camisas de vestir,

corbatas, trajes, sacos y pantalones. Orig.† $20-$165, antes $10-82.50,

compra 1 artículo de moda en liquidación para caballeros

y obtén 1* artículo gratis para él.

niñosPrecios ya reducidos

aL 40% - 75%†

Blusas y jeans, suéteres, ropa deportiva, colecciones de diseñador y de bebés.

Orig.† $18-$165, antes 4.50-$99, compra 1 artículo de moda

en liquidación para niños o bebés y obtén 1* artículo para niños gratis.

JovencitasPrecios ya reducidos

aL 65%†

American Rag • Roxy • XOXO • BCX Deréon • Baby Phat • Apple Bottoms

Rampage • RocawearOrig.† $15-$98, antes 5.25-34.30,

compra 1 artículo de moda en liquidación para jovencitas

y obtén 1* artículo gratis para ella.

damasPrecios ya reducidos

aL 75%†

Colección de moda y diseñador para damas, petites y tallas especiales.

Orig.† $20-$220, antes $5-$55, compra 1 artículo de moda

en liquidación para petites o damas y obtén 1* artículo gratis para ella.

damasPrecios ya reducidos

aL 75%†

Colección de moda y diseñador para damas, petites y tallas especiales.

Orig.† $20-$220, antes $5-$55, compra 1 artículo de moda en liquidación

para petites o damas y obtén 1* artículo gratis para ella.





“It is not the mountain we conquer but ourselves.”

Quote from Sir Edmund Hillary, the fi rst man to reach the summit of Mount Everest.

W E B E L I E V E IN A WORLD

WITHOUT V IOLENCE ★ WE

BELIEVE EVERY WOMAN AND

CHILD SHOULD LIVE FREELY

AND HAPPILY ★ WE BELIEVE

TO G E T H E R W E C A N MA K E

THIS HAPPEN ★ WE BELIEVE

E VERY WOMAN IS A STAR

our hope: by the time she's old enough

for a mammogram, we'll have a cure.

Program ads for community organizations that highlight Macy’s core values and philanthropic support.

Macy’s Foundation





n a m e d g i f t o p p o r t u n i t y

The Campaign for Children offers the following opportunities to honor

the donor or the donor’s family, friends or business associates.

Building .................................................................................................................... $ 750,000

Gymnasium................................................................................................................ 300,000

Recreation Room (two available) ................................................................................ 150,000

Learning Center .......................................................................................................... 125,000

Main Lobby................................................................................................................ 100,000

Arts and Crafts Center................................................................................................ 100,000

Classroom.................................................................................................................. 100,000

Office Suite ................................................................................................................ 100,000

Study Room/All-Purpose Room .................................................................................. 50,000

Courtyard/Outdoor Dining Area ................................................................................ 50,000

Boys’ Locker Room .................................................................................................... 50,000

Girls’ Locker Room .................................................................................................... 50,000

Weight Room ............................................................................................................ 25,000

Audio-Visual Media Room .......................................................................................... 25,000

Trophy Case .............................................................................................................. 25,000

All donors of $5,000 and above will be commemorated with a plaque prominently displayed in the entrance of the new facility.

t h ec h i l d r e n ’ sc a m p a i g n

b u i l d i n ga b r i g h t e rf u t u r eA campaign to build

and furnish a new facility in

Northeast Jef ferson County

B O Y S & G I R L S C L U B S O F C E N T R A L A L A B A M A


b u i l d i n ga b r i g h t e rf u t u r e

®

A United Way Agency

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b u i l d i n ga b r i g h t e rf u t u r eA campaign to buildand furnish a new facility inNortheast Jef ferson County

Campaign Co-chairs

Richard Anthony

Tony Serra

Campaign Office

Boys & Girls Clubs of

Central Alabama

P.O. Box 10391

Birmingham, AL 35202

205.744.3070

Fax 205.744.3090



b u i l d i n ga b r i g h t e rf u t u r eA campaign to buildand furnish a new facility inNortheast Jef ferson County

Campaign Co-chairs

Richard Anthony

Tony Serra

Campaign Office


Central Alabama

P.O. Box 10391


205.744.3070

Fax 205.744.3090


Marketing / fundraising campaign for The Boys & Girls Clubs of Central Alabama that successfully generated philanthropic support for a new facility.

marketing collateral

boys & girls clubs

of central alabama

A United Way Agency

thechildren’scampaign

buildinga brighterfutureA campaign to buildand furnish a new facility inNortheast Jefferson County

Campaign Co-chairs

Richard Anthony

Tony Serra

Campaign Office


Central Alabama

P.O. Box 10391


205.744.3070

Fax205.744.3090

BOYS &GIRLS CLUBS OF CENTRAL ALABAMA

P.O. Box 10391Birmingham, AL 35202





DALE

J O H N

Top row: Douglas Weiss Interiors, Michael Azar salon, John Dale PhotographyMiddle row: House of Colors Gallery & Frames, Institute for Orthopaedic Imaging, George & Associates

Bottom row: Greenline Design (proposed), Greenline Design (actual), Craft Shops of Covington

identity / branding







e x p e r t i s e

exceptional senior designer with 15+ years in print design, known for expertise in creating identity and meticulous attention to detail. technically savvy with noted success in conceiving, designing and distinctly executing the following:

• identity/branding•printcollateral•corporatemarketing • retailadvertising•multiculturaladvertising

p r o f e s s i o n a l e x p e r i e n c e

Owner, Mary Fowler Design atlanta, Georgia ......................................................................... 1984 - present

launched a graphic design firm focused on retail and branding identity. attracted and retained loyal clients by building a reputation for creativity, integrity and accountability. Managed all aspects of the design process from concept to print.

Key achievements:

• Producedadynamic,integratedbrandingcampaignforMichaelAzarsalon that increased sales and exposure.

• Designedthebook,Beyond Bauhaus: the Evolving Man-Made Environment, commemorating ahalfcenturyofIndustrialDesignatGeorgiaTechandtheirmostinfluentialI.D.director.

• ConceptedanddevelopedbrandedMacy’sGiftCardprogram.Regionallaunchto 78 stores in the southeast and midwest.

• RebrandedMacy’sclearancestrategy:“BuyByeClearance”conceptwas launched nationally to 850 stores.

PartialclientlistforMaryFowlerDesign:

•GeorgiaTech•Macy’s•Rich’s•Schawk/Ambrosi•GardellaandCo.•MichaelAzarsalon •Emergence/3Score•ChristineHaught,Ltd.InteriorDesign•DouglasWeissInteriorDesign•Boys&GirlsClubsofCentralAlabama•GreenlineDesign

Graphic Designer for Macy’s atlanta, Georgia ............................................................................. 2008 - 2009

Designedadsformulticultural,communityaffairsanddiversityprogram, includingallnewspaper,magazine,outdoorandcollateral.

Key achievements:

• Adeptatexecutingstrategy,therebycontributingtomulticulturalsalesresults, outperformingMacy’sgeneralmarketby5%despiteeconomicdownturn(Q3/Q42008).

• GeneratedawarenessregardingMacy’scommunityinvolvementby collaborating with writer to produce emotionally compelling program ads.

resume p.1





oTHER D E S I Gn E x P E R I EnC E

Designer/Art Director for Rich’s Department Stores atlanta, Georgia

Designedandartdirectedfashion/homelayoutsforcatalogandnewspaperadvertising.

Illustrator/Graphic Designer for Belk Department Stores atlanta, Georgia

produced layout, illustration and copy for southeastern regional market.

• • • • • •

E DuCAT IonuniversityofDelawareBachelorofFineArtswithadditionalcourseworkingraphicdesign.

• • • • • •

T E CHn I CA L P RoF I C I EnCyAdobeCreativeSuiteCS3:InDesign,Illustrator,Photoshop,Acrobat;Quarkxpress;PowerPoint.

resume p.2

mary fowler efolio

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