mary beth's guerilla profile

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MARY BETH MERRIN, PH.D [email protected] Web Site: www.dmrdc.com http://www.linkedin.com/in/mbmdmr Land: 202-364-4966 Mobile: 202-255-3070 >> Career Profile Marketing Research, Marketing and Communications With Measurable Results Excels at moving organizations from hospitality to healthcare and IT to a number one position across various performance metrics, including membership, customer satisfaction, target market awareness, e-commerce and website sales closure rates, revenues, return on investment, profit margins and market share. AWARDS Phi Beta Kappa, Magna Cum Laude Service Business of the Year Award, HR Leadership Washington Ethics Award “With Mary Beth, the strategy is grounded in fact-based research and boardroom ready in content, insight and clarity. Her work and leadership led to a 20% increase in lead generation and a 17% lift in sales closure rates. Within a year, we were Number One in market share.” DirecTV- Digital One Client & Employer Examples (Employers = Marriott & Choice Hotels) EXAMPLE RESULTS Choice Hotels: Initiatives led Choice to #1 position in website conversion rates. DirecTV: Moved company to 17% increase in sales closure rates and #1position in market share. Marriott: Efforts driving customer satisfaction led to system-wide revenue increases of 8% in one year. European American Business Council (EABC): Results generated a 17% increase in revenues and a 35% increase in member satisfaction for this muti-national association. Compucare/Quadramed: Discoveries led to doubling target market awareness levels and substantially improved return on investment. Blood Centers of America - BCA: Results led to substantial increases in effectiveness and investment return on communications for motivating individuals to give blood and HR performance standards and procedures as well.

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About Mary Beth

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Page 1: Mary Beth's Guerilla Profile

MARY BETH MERRIN, PH.D

[email protected] Site: www.dmrdc.comhttp://www.linkedin.com/in/mbmdmrLand: 202-364-4966 Mobile: 202-255-3070

>> Career ProfileMarketing Research, Marketing

and Communications WithMeasurable Results

Excels at moving organizations from hospitalityto healthcare and IT to a number one positionacross various performance metrics, includingmembership, customer satisfaction, targetmarket awareness, e-commerce and websitesales closure rates, revenues, return oninvestment, profit margins and market share.

AWARDSPhi Beta Kappa, Magna Cum LaudeService Business of the Year Award,HR Leadership Washington Ethics Award

“With Mary Beth, the strategy is groundedin fact-based research and boardroomready in content, insight and clarity. Herwork and leadership led to a 20% increasein lead generation and a 17% lift in salesclosure rates. Within a year, we wereNumber One in market share.”DirecTV- Digital One

Client & Employer Examples (Employers = Marriott & Choice Hotels)

•EXAMPLE RESULTS• Choice Hotels: Initiatives led Choice to #1position in website conversion rates.• DirecTV: Moved company to 17% increasein sales closure rates and #1position in marketshare.• Marriott: Efforts driving customersatisfaction led to system-wide revenueincreases of 8% in one year.• European American Business Council(EABC): Results generated a 17% increase inrevenues and a 35% increase in membersatisfaction for this muti-national association.

•Compucare/Quadramed: Discoveries led todoubling target market awareness levels andsubstantially improved return on investment.• Blood Centers of America - BCA: Resultsled to substantial increases in effectivenessand investment return on communications formotivating individuals to give blood and HRperformance standards and procedures aswell.