marvelous social seminar july 2013
TRANSCRIPT
![Page 1: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/1.jpg)
![Page 2: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/2.jpg)
![Page 3: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/3.jpg)
![Page 4: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/4.jpg)
![Page 5: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/5.jpg)
![Page 6: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/6.jpg)
6
Kreativt
digitalt
bureau
Indsigter
ROI
Engage-
ment
Data
![Page 7: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/7.jpg)
![Page 8: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/8.jpg)
![Page 9: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/9.jpg)
B. 83%
C. 90%
A. 45%
Kilde: http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
![Page 10: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/10.jpg)
![Page 11: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/11.jpg)
WW HIERARKI
![Page 12: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/12.jpg)
DK HIERARKI
![Page 13: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/13.jpg)
GNS. ANTAL
VENNER
217
GNS. ANTAL
‘PAGE LIKES’
56
DATALIR
94
94
272
![Page 14: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/14.jpg)
http://www.socialbakers.com/facebook-statistics/denmark/
QUIZ
![Page 15: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/15.jpg)
DATALIR
af de 100
største brands i
verden er på
![Page 16: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/16.jpg)
B. 140
C. 160
A. 120
Kilde: https://dev.twitter.com/docs/counting-characters
QUIZ
![Page 17: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/17.jpg)
![Page 18: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/18.jpg)
I LOVE SOME
Japan
Share Knowledge
Be Creative
Make Contact for Work
Earn Respect
Explore the World Around Me
Learn Something New
Make Money
China
S Korea
Australia
Change Opinions
India Thailand
Malaysia
Seek Other People’s Opinions
Belgium
Denmark
UK
Canada USA
Turkey
Hungary
Austria Germany
Russia
Czec
h
Sweden
Netherlands
Portugal
Mexico
Argentina
Spain Italy
Brazil Tunisia
Algeria
Singapore
Egypt
Hong Kong
Philippines
S Africa
Poland
Lebanon
Norway
UAE
Hang Out/Waste Time
Feel Like You Belong
Meet New People
Have Fun/Be Entertained
Promote Yourself
Share New Experiences
Express Yourself
Keep Up To Date
Lithuania
KSA
Ukraine
Macedonia
Serbia
Latvia
Romania
Ecuador
Estonia
Slovakia
Stay in Touch with Friends Manage My Life Better
Croatia
Switzerland
Vietnam
Taiwan
Finland Ireland
Greece
Chile
Colombia
Puerto Rico Qatar
Oman
Kuwait
Bahrain
Base: Global, Question: Which of these online applications do a good job when you want to….
![Page 19: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/19.jpg)
MOTIVATION
I LOVE SOME
![Page 20: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/20.jpg)
B. TAXA-
CHAUFFØR OG
HOSPICEPATIENT
C. DRØMMEFERIE-
BILLEDE
A. MR. & MRS.
OBAMA I
OMFAVNELSE
Kilde: http://www.businessinsider.com/the-20-most-popular-photos-2012-12?op=1
QUIZ
![Page 21: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/21.jpg)
AKTIVITETER ADFÆRD ER
BLEVET EN
SOCIAL VALUTA,
SOM BRANDS
SKAL GØRE SIG
FORTJENT TIL
I LOVE SOME
![Page 23: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/23.jpg)
TRENDS
![Page 24: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/24.jpg)
![Page 25: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/25.jpg)
TRENDS
![Page 26: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/26.jpg)
TRENDS
![Page 27: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/27.jpg)
FØR
ET SJOVT
INDSLAG – ET
KAMPAGNE
INDSLAG
NU
EN DEL AF
FORRETNINGEN
OG
FORBRUGER-
KOMMUNIKA-
TIONEN.
TRENDS
![Page 28: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/28.jpg)
TRENDS
![Page 29: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/29.jpg)
B. GANGNAM STYLE
C. CHARLIE BIT MY
FINGER - AGAIN
A. JUSTIN BIEBER -
BABY
Kilde: http://www.youtube.com/watch?v=2MrcZnDEvsk
TRENDS
![Page 30: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/30.jpg)
![Page 31: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/31.jpg)
![Page 32: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/32.jpg)
![Page 33: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/33.jpg)
•
•
•
![Page 35: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/35.jpg)
TAKEOUT
![Page 36: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/36.jpg)
B. 15 SEK
A. 6 SEK
Kilde: vine
![Page 37: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/37.jpg)
•
•
![Page 39: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/39.jpg)
TAKE OUT
![Page 41: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/41.jpg)
http://www.socialbakers.com/google-plus-statistics/
![Page 42: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/42.jpg)
![Page 43: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/43.jpg)
![Page 44: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/44.jpg)
![Page 45: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/45.jpg)
![Page 46: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/46.jpg)
EN GÆST, EN SOLGT BIL OSV.
HVAD ER VÆRDIEN AF ET
NYHEDSBREV ELLER EN KUNDE I
BUTIKKEN?
...KAN OGSÅ KONVERTERE.
![Page 47: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/47.jpg)
”I stedet for at være
bekymrede for, om
online-butikkerne
”stjæler”
omsætningen, burde
de fysiske butikker
hellere bruge tid på
at nærstudere
kundernes ”path to
purchase” og bruge
indsigterne til at
optimere deres
online marketing-
aktiviteter - også på
de sociale medier.”
![Page 49: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/49.jpg)
![Page 50: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/50.jpg)
![Page 51: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/51.jpg)
![Page 52: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/52.jpg)
![Page 53: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/53.jpg)
![Page 54: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/54.jpg)
![Page 55: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/55.jpg)
![Page 56: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/56.jpg)
![Page 57: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/57.jpg)
![Page 58: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/58.jpg)
![Page 59: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/59.jpg)
![Page 60: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/60.jpg)
![Page 61: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/61.jpg)
![Page 62: Marvelous social seminar july 2013](https://reader033.vdocuments.mx/reader033/viewer/2022042814/554dc96bb4c905bd488b5352/html5/thumbnails/62.jpg)