MBA Assignment on MARKETING MANAGEMENT

Name : THOMAS GEORGEStudent ID : A4018498Intake : Four

IntroductionMaruti Udyog Limited was established in

February 1981.A Joint Venture agreement was signed

with the Suzuki Motor Company of Japan in Oct 1983

Commenced production in1984 with the Maruti 800.

On 17 September 2007, Maruti Udyog Limited (MUL) was renamed Maruti Suzuki India Limited.

• The car was launched in 1984 • Maruti 800 is on based on an older version of Suzuki

Alto,the SS80.• Sold more than 2.7 million units since 1983.• The Maruti Suzuki 800 rolls out in four variants: Standard

MPI BS III, AC MPI BS III, DUO Standard BS III and DUO AC BS III.

• All the variants are available in metallic and non-metallic versions

• Competitive price, which meant the car was affordable even for low-income individuals and families.

• A complete package car cheap to buy, cheap to maintain and cheap to run.

• A major facelift was given in 2005 , later some cosmetic changes in 2008

SWOT ANALYSIS

PESTE ANALYSISPOLITICAL: Govt provide various

concessions for Maruti 800ECONOMIC: Threat of new Global

competition.SOCIAL: People have more disposable

incomeTECHNOLOGY: M800 has an out-dated

engineENVIORNMENT: M800 does not meet

new pollution norms in many states

Poters Five Force

Nano Vs M800 Tata Nano Maruti Suzuki 800is cheaper6% shorter21% more spaciousNew technologyFresh new look

Better performanceGood both for City and

HighwayBetter build quality

How can M800 regain market?Redesign exteriorDevelop Diesel technologyBetter quality interiorAdopt of Alto EngineExport current model to other developing

countriesConcentrate on rural India, where

market is still high.Extended warranty and free services.

ThankYou........