maruti 800

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MBAAssignment on MARKETING MANAGEMENTy Name

: y Student ID : y Intake :

THOMAS GEORGE A4018498 Four

Introductiony Maruti Udyog Limited was established in

February 1981. y A Joint Venture agreement was signed with the Suzuki Motor Company of Japan in Oct 1983 y Commenced production in1984 with the Maruti 800. y On 17 September 2007, Maruti Udyog Limited (MUL) was renamed Maruti Suzuki India Limited.

The car was launched in 1984 Maruti 800 is on based on an older version of Suzuki

Alto,the SS80. Sold more than 2.7 million units since 1983. The Maruti Suzuki 800 rolls out in four variants: Standard MPI BS III, AC MPI BS III, DUO Standard BS III and DUO AC BS III. All the variants are available in metallic and non-metallic versions Competitive price, which meant the car was affordable even for low-income individuals and families. A complete package car cheap to buy, cheap to maintain and cheap to run. A major facelift was given in 2005 , later some cosmetic changes in 2008

SWOT ANALYSIS

PESTE ANALYSISy POLITICAL: Govt provide various concessions for y y y y

Maruti 800 ECONOMIC: Threat of new Global competition. SOCIAL: People have more disposable income TECHNOLOGY: M800 has an out-dated engine ENVIORNMENT: M800 does not meet new pollution norms in many states

Poters Five Force

Nano Vs M800Tata Nanoy is cheaper y 6% shorter y 21% more spacious y New technology y Fresh new look

Maruti Suzuki 800y Better performance y Good both for City and

Highway y Better build quality

How can M800 regain market?y Redesign exterior y Develop Diesel technology y Better quality interior y Adopt of Alto Engine y Export current model to other developing

countries y Concentrate on rural India, where market is still high. y Extended warranty and free services.

You........