martin van der meij, de telegraaf
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YIELD MANAGEMENT.
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SO FAR...
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EXCHANGE. •Revenuegrowthofatleast150%overthelast3years
•50%+issoldusingRTBtechnology
•10.000+Advertisersbuyerslastyear(12Kbidders)
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THE NEXT STEP.ONLINE ADVERTISING.
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PUBLISHER TRADEDESK.
•Directadvertisers
•RTBanddatadriven
•InHouseTradedesk
•Onestopshop
•Partneronourexchange
ADAUDIENCE.
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VERTICALS.
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ATP:TMG SOCIAL.
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ATP:TMG CLASSIFIEDS.
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ATP:TMG NEWS.
Wat U Zegt
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CHALLENGES.
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1 PRIVATE EXCHANGES ARE A MYTH.
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TRANSPARANCY ISN’T THAT TRANSPARANT.2
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RTB IS STILL ABOUT CLICKS/CONVERSIONS.3
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VIDEO/MOBILE.4
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5
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TAKE AWAYS.
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EXCHANGE. •Bestubborn •Bearrogant
•Besuccesfull
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DSP’s/TRADEDESK. •RememberMoore’sLaw •PremiumUSP •Out
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,,THIS IS PART OF THE INHERENT PROBLEM OF TRYING TO PUT TWO SYSTEMS TOGETHER.’’
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TXS.twitter.com/martinvdmeij