martin richardson oxford university press

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Evidence-based policy or policy-based evidence?

Experimenting with evolving business models for the publication of research information

Martin Richardson

Oxford University Press


Experimenting with evolving Business Models

• OUP is keen to experiment with any business model which may help it achieve its mission more effectively than existing models.

• Our experiments are designed to discover whether new business models can achieve wider dissemination than existing models

• But in order to be successful any new business model will also need to be financially viable


• Subscriptions & free access

• Open access

• Author access and institutional repositories



• Online and print subscriptions

• Consortia pricing

• Document delivery/pay–per view

• Licensing

• Free access for developing countries

• Free back-issue archives

• Free access for authors

Subscriptions and free access


Case Study: Nucleic Acids Research

Institutional circulation

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2000 2001 2002 2003 04 ytd

Developing countries access

Additional sites with Consortia andmultisite subscriptions

Regular Institutional subscriptions


Case Study: Nucleic Acids Research

Online usage

0

50,000

100,000

150,000

200,000

250,000

300,000

Full text HTML downloads


Model Journal

Full OA Nucleic Acids Research

Partial OA Journal of Experimental Botany

Sponsored OA Evidence-Based Complementary & Alternative Medicine

Experimenting with Open Access


Partial open access model

Optional Author charge of £250/$400

Waiver for UK authors - grant from JISC

Reviews & special issues not open access

Subscription prices held for 2005

Subscription price may be reduced in future years

Partial Open Access


• New Journal launched June 2004

• Sponsored by Ishikawa Natural Medicinal Products Research Center,Japan

• Print version sold on subscription

• Online version open access

• No charges to authors

Sponsored Open Access


Full Open Access

• Editorial review process separate from charging procedure

• Publication charge of $1500 per paper

• Discounted charge of $500 for authors from institutions with print subscriptions or with “institutional membership”

• Simultaneous publication in PubMed Central archive

• Unlimited re-use for research & educational purposes


Full Open Access

Institutional Membership Scheme

• Becoming an Institutional Member gives discounted publication charges of US$500 (full rate US$1500) to corresponding authors based at the member institution.

• Institutional Membership is FREE if you have an institutional print subscription

• Otherwise a 2005 institutional membership costs £1423 / $2459, which was the price of an online only subscription in 2004.


Case study: NAR Usage Analysis 2003-4

0

100

200

300

400

500

600

1 2 3 4 5 6

No. months from publication

Full-

text

dow

nloa

ds p

er a

rtic

le

Other issues database issue (open access)

Does Open Access increase usage?


Does Open Access increase usage?

Average full-text downloads per article

eCam Medical Journal

Research 739 521

Review 902 1140

Average 820 830

Case study: eCam Usage Analysis


Institutional Repositories

• partnership with Oxford University Library Services, (OULS) in support of the national SHERPA project.

• online access for OULS to articles by Oxford University-based authors published in many of the Oxford Journals from 2002

• the articles will then be searchable via the OULS pilot institutional repository and available free of charge to researchers across the globe

Author e-offprints

OUP authors automatically receive toll-free links for linking to the full text of their articles

Author

Journal

OUP Journals Online

OAI (Open Archives Initiative) harvesters & aggregators

e.g. www.OAIster.org

Oxford University Eprints I.R.

Article

Link to OUP for PDF full text delivery

Metadata toOxford Eprints

OAI harvesters crawl and index OAI-compliant

websites

(Self-archiving)

The OUP/Sherpa Project


Case Study: Free Archives

Average subscription circulation trend for 28 journals with free back issue archives

Free archive months

No. Journals Circulation 2002-2003

%

6 2 -6.1

12 6 -2.0

24 20 -3.8



Next steps

– Further usage analysis

– Citations/impact factor

– Financial impact

– Cost/benefit analysis

martin richardson oxford university press

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