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BANDHAN WEDDING

YOUR DREAM WEDDING PLANNER

ACKNOWLEDGEMENT In the name of Allah, the Most Gracious and the Most Merciful

Alhamdulillah, all praises to Allah for the strengths and His blessing in completing this

project. Special appreciation goes to our teacher Prof. Shabana Naveed, for her supervision and

constant support. Her invaluable help of constructive comments and suggestions have contributed to the success of this project.

We would like to express our appreciation to the Dean, Management studies, Prof. Dr.

Muhammad Zafar Iqbal Jadoon and also to the associate Dean, Management studies, Prof. Khalil Muhammad and Prof. Dr. Muhammad Shafiq Akhyar for their support.. Sincere thanks to all our friends and others for their kindness and moral support

during our study. Thanks for the friendship and memories. Last but not least, our deepest

gratitude goes to our beloved parents and also to our sisters for their endless love, prayers and

encouragement to those who indirectly contributed in this project, your kindness means a lot to me. Thank you very much.

GROUP MEMBERS

FAHAD KHALID KHUSHBUAKRAM HASINA SADIQ UMAIR KHALIQ SAJID HUSSAIN SAAD ALI DURAIZ JANJUA

EXECUTIVE SUMMARY The wedding ceremony is an important part for the marriage in

Pakistan.Pakistani people give more priority to the wedding ceremony to meet thesocial practice. The consumer in this business which is the couple planningto marry has more complicated and sophisticated needs for their weddingceremony. Our idea is to start a wedding planners business with the name

ofBandhan Wedding planners, initially at a small scale in the city ofLahore. Members of the Business include Chief Executive Officer,Director of Marketing, Director of Management, Director ofCatering, Director of Finance, Director Human Resource and Director ofTransportation & Lightening. The mission of Bandhan wedding plannersis to exceed the expectations of the customers & inspire their

guests. Thegoals and objectives of  

TABLE OF CONTENTS

1) Introduction 2) Members of the business3) Mission 4) Goals and Objectives5) Managerial Hierarchy 6) Operations of business7) Benefits for the society8) Consumer behavior9) Product life cycle10) SWOT analysis11) Marketing Plan (Product, Pricing, Placement, Promotion)12) Competitive Edge 13) Financial Plan14) Achievements

Home Marriages are made in heaven and

celebrated on earthCome let Bandhan Wedding plan your special

day with immaculate planning and endeavour.

Spectacular venue and lavish theme of heavenly proportion in a majestic settings.

Sumptuous, mouth-watering, superb and delicious cuisineWhat ever your needs we may be able to accommodate.

HOM

ESurprisingly passionate about weddings

Marriages are made in heaven and celebrated on earth

Come let Bandhan Wedding plan your special day with immaculate planning and endeavourSpectacular venue and lavish theme of heavenly proportion in a majestic settings.Sumptuous, mouth-watering, superb and delicious cuisine. What ever your needs we may be able to accommodate

Home

IntroductionSurprisingly passionate about

weddings Marriages are made in heaven and celebrated on earth

” Come let Bandhan Wedding plan your special day with

immaculate planning and endeavour. Sumptuous, mouth-watering, superb and delicious

cuisine. What ever your needs we may be able to

accommodate. Spectacular venue and lavish theme of heavenly

proportion in a majestic settings

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" Our mission is to exceed your expectations & inspire your guests"

We want to make every wedding as stress free as possible for our clients by taking care of all the details. By being aware of client’s vision and listening to their ideas, we will create a signature experience for them and their guests. Our attitude and actions remain professional at all times in our interactions with our clients. We have the mission to maintain the standards of the business regarding wedding.

 Bandhan Wedding Planners

.

Goals & objective

Provide all the services centered at the clients requirements and

desires

Make available better facilities to the guests

Get more clients by making our arrangements more attractive

Must earn at least 30000 per month and save at least 15000.

Members of the business

Seven members are involves in the management.• FAHAD KHALID is the chief executive officer.• KHUSHBU AKRAM is the Manager of Management .• SAJID HUSSAIN is the Manager of Human Resource Management.• UMAIR KHALIQ is the Director of Marketing .• HASINA SADIQ is the Manager of Production.• SAAD ALI is the Manager of Transportation & Lightning.• DURAIZ JANJUA is the Manager of Finance.

Management Hierarchy

Chief Executive Officer

FAHAD KHALID

Manager Of Finance

DURAIZ JANJUA

Manager of Production

HASINA SADIQ

Manager Of Transportation & Lightning SAAD ALI

Manager of Human

RecoursesSAJJID

HUSSAIN

Director Of Marketing

UMAIR KHALIQ

Manager Of Management

KHUSHBU AKRAM

The Bandhan Company are handling every event from booking venues to our superb cuisine.

We are passionate about how events Our team is a highly skilled and cohesive group that is dedicated to

providing high quality service .

EVENT MANAGMENT

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Planning

•First meeting with the client – confirming budget, requirements, preferences, functions, dates etc. Providing necessary consultation, wherever required.

•Internal meetings – deciding the venue, theme, décor, other wedding-related items as per the client’s requirements and preferences

Co-ordination

•Drafting the entire wedding plan with the client; finalizing agreements and using technology, enabling clients to have a feel of the event

•Finalizing agreements and designs/costs with other service providers

Executio

n

•Executing the theme and décor designs on the days of the function/wedding, ensuring that attention is paid to the minute details such as floral decoration

•Executing the entire wedding and delivering all services like accommodation, travel, entertainment or catering

Wedding planning process Wedding planning process

Our Services

Access to a range of prestigious

venues.

Co-ordination and management of

external service

providers.

Floor managing corporate events.

Provision & serving of beautifully

prepared, delicious

food and drink.

Provision of experienced & well

trained staff

Invitations and gifts

Wedding venue and theme

Food

Photography & Videography

Travel and accommodation

Logistics and security

Clothing and make-up

Entertainment

Couple website

Services Offered

SERVICES LIFE CYCLE

WHAT WE DO

.

We offering the highest standard of gastronomy. All our menus are based on both traditional and populardishes,freshly made and using the finest of ingredient. The Bandhan Catering team will work with you to devise menu of your choice and needs. We can offer you taster session. We also offer 100% halal food

Wedding food

Flower Arrangements

Brides Bouquets'

Centre pieces

Matinee vase

Bouquets

Candle with flower

Tall vase

Wedding car

Your wedding your style… From classic to traditional to the latest Rolls Royce…arrive in style.

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Clothing and make up

We also offer bridal & Groom dress and make up on the demand of customer in a very low cost…

Invitation Cards

Nowadays there are a lot of options to select an invitation

card. Couples to wed can choose from a variety of

beautiful design to make their special moments more

special.

Wedding Cakes

Extensive range of cakes. We have a wide range to choose from to gallery

We have extensive range of desserts what ever your requirement

Chocolate fountain and Fruit Displays

Lighting and Gates

House lighting and gates, what

ever your requirements we

should be able to accommodate

Themes

Once the wedding venue has been decided upon Bandhan Weddings oper team will call on their global network of tried-and-tested

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Effects towards society

Wedding is an important event in people's life that many people are willing to organize by themselves on the small and more intimate scale. However, not all of them have the time and wish to expend the effort on doing so and happier to pay a professional to come along and deal with all the details of planning, organizing, operating and managing to ensure everything goes smoothly.

Consumer behavior

Consumer attention.

Promotional and marketing strategies.

Advertisements and promotional.

Consumer behavior towards our new

venture. Behaviors and views of the consumers.

Small team Lack of resources New comer in market Marketing campaign.

Government regulations Low entrance there should

leads to high competing level

Early entry into the Pakistani market enables a strong brand recall value.

Transparent offering price Optimum use of Technology and

Media

Relatively new concept in Pakistan.Growing needs for customized wedding.Expansion plans to other metros, and later in the smaller towns.

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MARKETING PLAN

Product

Full emphasis on our customers requirement .

Serving humanity by providing our services to people.

Fulfill our customers needs and desires.

Decorate their initial stage of forever journey.

Price

Our prices are quiet lower as compare

to other wedding planners.

Providing different package ,which are

cheaper.

For sake of our customers goodwill

Place Set our small business in gull berg.

Give our Quantity, Services at our customers door steps.

Everyone can locate us easily.

Lahore

Promotion

Number one wedding planner in the Pakistan. We are providing our quality and rational satisfaction to our customers.

We are also providing excellent customer services to our customers.

We are promoting our business through several of way. e.g. by advertising on television , radios , on different websites and on sign boards so that we could attract the customers

Competitive edge

Offering reasonable packages. 

Economical & affordable.

Free photography packages in case of booking the hall . 

Special discounts for those who are having membership with us.

Prices would be more discountable in case of booking by the member.

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Brand Equity

Bandhan wedding planner

Slogan: Make your Dream come true

LOGO:

POSITION

Creating a lot of novel wedding . Parties makes customers satisfied -Novel (fantastic) - Creative - Satisfactory

FinancePerforma of Profit & Loss Account (year 1)

Services Cash Direct Cost of servicesOtherTotal Cost of SalesGross MarginOperating Expenses:Payroll(Wages)Sales and Marketing and Other ExpensesDepreciationLeased EquipmentUtilitiesRentOtherTotal Operating ExpensesProfit

95,300

0

0

0

95,300

53,100

4,550

0

2,500

0

3,000

10,000

(57,650)

22,150

FinanceBalance Sheet

Cash 174,016Accounts Receivable 11,686

Other Current Assets 16,548Cash at bank 500,000Total Current Assets 551,000

Long-term AssetsMusic Instruments 100,000Laptop 50,000Projector 50,000Equipment 100,000Total Long-term Assets 300,000Total Assets 1002,250Liabilities and Capital Current Liabilities 0Long-term LiabilitiesTotal LiabilitiesCapital 1000,000Earnings 22,150Total Capital 1002,250Total Liabilities and Capital 1002,250

FINANCEPurchases• Laptop 50000• Equipment 100000• Projector 50000• Music Instruments 100000•  • Revenues Earned from the services are Rs 95,300 includes

the services which are rendered.• There is no cost of services because these are provided by

them and there is no disposal of things only includes the usage of asset.

ACHIVEMENTS We want to achieve the goals that we have decided to become the leading wedding planner in Pakistan. Through our innovation we can attract the customer, so that we will get a chance to celebrate their happiness immensely. By expanding our business we will also provide employment opportunity to the skilled and efficient person.