Strategic Plan Overview

MARQUETTE UNIVERSITY STRATEGIC PLAN

• A seven-year plan, approved by the Board of Trustees in May 2013

• Vision Statement

• Six planning themes• One major goal related to each theme• Several objectives under each theme

Vision Statement from the Strategic Plan

MARQUETTE UNIVERSITY STRATEGIC PLAN

Marquette University aspires to be, and to be recognized, among the most innovative and accomplished Catholic and Jesuit universities in the world, promoting the greater glory of God and the well-being of humankind.

We must reach beyond traditional academic boundaries and embrace new and collaborative methods of teaching, learning, research and service in an inclusive environment that supports all of our members in reaching their fullest potential.

Marquette graduates will be problem-solvers and agents for change in a complex world, so in the spirit of St. Ignatius and Jacques Marquette they are ready in every way “to go and set the world on fire.”

Year One Activities

• A Steward to own each of the six goals

• Make the goals part of every day life

• Track and report on progress

• Departmental and individual contributions

“How does my everyday work achieve the goals of the university-wide strategic plan?”

“What have I done today to bring us closer to achieving our vision for Marquette University?”

Why this plan, now?

Examples of the plan applied to specific challenges

Challenge: Changing student expectations and career aspirations

MARQUETTE UNIVERSITY STRATEGIC PLAN

• 53-68% of high school seniors choose majors based on job prospects37% aspire to graduate or professional school45% to a bachelor’s degree

• Bureau of Labor Statistics predicts 21% increase in jobs requiring a master’s level preparation in the next 10 yearsGraduate school enrollments declining nationally over past two years

Strategic Plan Response: Academic Rigor

MARQUETTE UNIVERSITY STRATEGIC PLAN

Challenge: Changing student demographics

MARQUETTE UNIVERSITY STRATEGIC PLAN

Sources: Royall & Company and National Center for Education Statistics

Midwestpredicted to decline 5%

Northeast predicted to decline 9.5%

West predicted togrow 5.5%

• Midwest and Northeast high school graduates predicted to continue to decline through 2021, Western high school graduates predicted to increase

Challenge: Changing enrollment forces

MARQUETTE UNIVERSITY STRATEGIC PLAN

Changes in Buyer

Behavior

Declining Family

Incomes

DecreasingPublic

Support

EnrollmentOutcomes

Rising Cost of

Attendance

DecliningNumber of

High School Graduates

Strategic Plan Response: Destination University

MARQUETTE UNIVERSITY STRATEGIC PLAN

Challenge: Economic pressures

MARQUETTE UNIVERSITY STRATEGIC PLAN

Source: New York Times

Percentage Change in Inflation-Adjusted Mean Family Income by Quintile

Quintile Lowest 20%

Second 20%

Third 20%

Fourth 20%

Highest 20%

Top 5%

1991-2001 13.6% 10.8% 13.4% 16.3% 31.8% 49.6%

2001-2011 -14.2% -8.9% -6.8% -4.2% -2.4% -3.2%

• Household incomes declined in every bracket during the past decade

• Income gap has risen15% of U.S. population lives in poverty

Strategic Plan Response: Fiscal Stewardship

MARQUETTE UNIVERSITY STRATEGIC PLAN

Initial Tactic: Seek new revenue streams to offset reliance on tuition revenue.

Challenge: Faculty retirement trends and recruitment issues

MARQUETTE UNIVERSITY STRATEGIC PLAN

Number of faculty age 65 or older doubled

between 2000 and 2011

Strategic Plan Response: Continuous Improvement

MARQUETTE UNIVERSITY STRATEGIC PLAN

Initial Tactic: Improve professional development opportunities for faculty and staff.

Challenge: Research that crosses interdisciplinary boundaries needed to solve big problems

MARQUETTE UNIVERSITY STRATEGIC PLAN

Strategic Plan Response: Collaborative Research

MARQUETTE UNIVERSITY STRATEGIC PLAN

Initial Tactic: Create an interdisciplinary center or clearinghouse.

Challenge: Harness the university’s varied community engagement efforts

MARQUETTE UNIVERSITY STRATEGIC PLAN

Community clinics run by numerous colleges

Service learning components of

classes and research projects

Law School Poll

Local and state public affairs work

Faculty research on community

issues

Partnerships with civic and service organizations

Campus-wide

service initiatives

National and international service

trips

Strategic Plan Response: Live our Mission

MARQUETTE UNIVERSITY STRATEGIC PLAN

Initial Tactic: Create a clearinghouse for community service initiatives and resources.

Challenge: Decline in Catholic identity nationwide

MARQUETTE UNIVERSITY STRATEGIC PLAN

Source: USA Today

Wisconsin: Down 10% since 1990

Strategic Plan Response: Jesuit Spirituality

MARQUETTE UNIVERSITY STRATEGIC PLAN

Initial Tactic: Implement a reflection component into the preparation and experience of student activities