marlene’s sound outlook media kit · beer & wine: jason johnson...
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Marlene’s Sound Outlook
Media Kit 12/31/14
Marlene’s Sound Outlook Readership Demographics and Content
Sound Outlook is a free educational publication of Marlene’s Market & Deli. Our focus is organic food, quality herbs and supplements, non-toxic body care and household cleansers, mind-body wellness, and healthy baby and pet foods. Our EDUCATION PAGES are a blend of independent, locally-written recipes and articles on preventive health care, alternative and complementary therapies, as well as vendor-supplied articles promoting specific brands and products. Our SALE PAGES, always placed in the center of the issue, are a popular and affordable way to reach Marlene’s customers. Sound Outlook has been in print continuously since 1997 and is distributed through mail, direct distribution, and social media to over 28,000 households.
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Who reads Sound Outlook? Our primary demographic is college-educated females between 35 and 65 with a median income of $50,000. We strive for relevancy with a diverse readership of all ages, incomes, ethnicities, and lifestyles, with special features for elders, babies and families, budding vegetarians, vegans and raw food enthusiasts, traditional eaters and the environmentally-conscious.
Popular features & subjects
Sustainable and organic living Nutritional healing Whole food recipes Fermented and cultured foods Immune health Inflammation Body-Mind-Spirit health Homeopathy Ayurveda & Chinese medicine
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Ad Coordinator: Diane Sellers - [email protected] (253.839.0933)
2565 S. Gateway Center Place Federal Way, WA 98003
Editor: Lori Lively - [email protected] (253.472.4080) 2951 S. 38th St. Tacoma, WA 98409
Marlene’s Sound Outlook
2015 Sale Page Rates
NOTE: Price point information appears only on sale page ads.
PAGE SIZE RATE
1/12 2.5” x 2.5” $150 1/12 with liner 2.5” x 2.5” $160 1/6 5.125” x 2.25” (h) or 2.25” x 5.125” (v) $300 1/4 7.85” x 2.125” (h) or 2.5” x 6.25” (v) $350 1/3 8.75” x 2.125” $475 1/2 7.85” x 4.5” $575 Full Page 7.85” x 8.75” $950 End Cap space available for purchase w/ad $50 each
Artwork Specifications Please submit high resolution product art (300 dpi) in jpg format to [email protected] after requesting ad placement from the appropriate buyer (see below). Billing
• Ad invoices are sent when the issue is printed and are due within 30 days. We do not accept product as payment.
• Vendors committing to a 12-month contract receive 15% off the total ad price. • Vendors committing to a 6 month contract receive 10% off the total ad price. • No discount available for 1/12 page ads.
Contact the appropriate buyer directly to request ad placement:
Perishable, Frozen: Trisha Hansen ([email protected]) Bulk, Teas: Michelle Vaughan ([email protected]) Grocery, Pet: Gena Olson ([email protected]) Supplements: John Kay ([email protected]) Body Care: Holly Cantino ([email protected]) Beer & Wine: Jason Johnson ([email protected])
Ad Coordinator: Diane Sellers - [email protected] (253.839.0933)
2565 S. Gateway Center Place Federal Way, WA 98003 Editor: Lori Lively - [email protected] (253.472.4080)
2951 S. 38th St. Tacoma, WA 98409
Sound Outlook Education Page Rates
Education Pages may show product art but pricing information will not appear alongside articles.
To place ads with price points, see Sale Pages.
Option #1: One page article (500 words maximum) with stock art imagery, product art, author bio & headshot but no price point information = $500
Option #2: Two page article (1,000
words maximum) with stock art imagery, product art, author bio &
headshot but no price point information = $750
Option #3: By invitation only: logo/blurb/product shot to illustrate independently-written article = $100 Agreements for invitation-only ads are separate and in addition to ad contracts for Sale Pages.
Artwork Specifications Please submit high resolution product art (300 dpi) in jpg format to [email protected] after requesting ad placement from the appropriate buyer (see below). ARE YOU SPEAKING AND WRITING? Editor or Class Host will email you a lecture agreement. Sign and return it with your 3-5 sentence class summary, 300 dpi jpg. headshot, and pre-scheduled 1 or 2 page article to [email protected].
MONTHLY THEMES
JANUARY Resolutions
Inner Cleansing
FEBRUARY Heart/inflammation
African American health Gluten-Free
MARCH
Immunity Diabetes
Green Drinks
APRIL Earth day/gardening
Cancer/Stress MAY
Women’s health Herbs
Allergies
JUNE Men’s health
Hemp
US Open
JULY Ice cream/BBQ Sports injuries
Pets
AUGUST Children’s health
SEPTEMBER
Dental Health Joints, Bones Colds & Flu
OCTOBER
Breast Cancer Fair Trade Non-GMO
NOVEMBER
Thanksgiving recipes
DECEMBER Gift guide
Questions? Contact editor, Lori Lively, at [email protected] (253.472.4080) 2951 S. 38th St. Tacoma, WA 98409