marketplace supplements survey
TRANSCRIPT
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7/24/2019 Marketplace Supplements Survey
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Source: CBC Research Toronto
MarketplaceVitamins & Supplements Survey
September 2015
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7/24/2019 Marketplace Supplements Survey
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Source: CBC Research Toronto 1
Objectives & Methodology
The producers of Marketplace commissioned a survey on Vitamins and Supplements to be included in a
Marketplace episode to be broadcast in the 2015/16 season. They survey explored consumption of
vitamins and supplements and general opinions on the associated health benefits
A series of questions were asked by EKOS in their online panel (Probit) among Anglo Canadians. The
survey was in field from September 22 to 28, 2015 among a representative sample of 1,080Canadians 18
years of age or older.
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Source: CBC Research Toronto
Vitamins/Supplements Canadians used in the past year
2
52%
46%
44%
28%
23%
20%
28%
17%
Vitamin D
Multivitamins
Vitamin C
Fish oil
Probiotics
Protein Powder
Other vitamin/supplement
I have not taken any vitamins orsupplements in the past year
Q1 In the past year, have you taken any of the following vitamins or supplements or given any of the below to a child or family member? Select all that apply.
Over eight-in-ten Canadians (82%) have used vitamins or supplements in the past year or given them toa child or family member.
1,080 Canadian Anglophones 18+ years of age
82% in pastyear
Other includes:
Calcium, B12, Magnesium,Vitamin B, Glucosamine, Iron,Vitamin E, Folic Acid
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Source: CBC Research Toronto
Perceptions on Health Benefits ofVitamins/Supplements
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Q2 People have many different opinions about vitamins and supplements. Please indicate your agreement with the following statements using a scale from 1 to 5,
with 1 meaning completely disagree and 5 meaning completely agree.
24%
19%
22%
19%
45%
45%
38%
37%
19%
21%
22%
16%
7%
9%
12%
17%
4%
5%
6%
11%
I believe taking vitamins and/or supplementsimproves my health
I believe that taking vitamins and/or
supplements helps prevent illness
I believe vitamins and/or supplements are
important for maintaining good health
I believe taking vitamins and/or supplements is
a good replacement for nutrients missing in
my diet
Completely Agree Somewhat Agree Neutral Somewhat Disagree Completely Disagree DK
Total Agree
AllRespondents
Took Vit./Su.in past year
69% 78%
64% 71%
60% 68%
56% 61%
1,080 Canadian Anglophones 18+ years of age
Seven-in-ten Canadians (69%) believe that taking vitamins or supplements improves their health. Over
six-in-ten (64%) believe that taking vitamins/supplements helps prevent illness. More than half agree thattaking vitamins/supplements is a good replacement for nutrients missing in their diet (56%). Agreement
is higher among those who took Vitamins or supplements in the past year.
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Source: CBC Research Toronto
Perceptions on Health Benefits ofVitamins/Supplements
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Q2 People have many different opinions about vitamins and supplements. Please indicate your agreement with the following statements using a scale from 1 to 5,
with 1 meaning completely disagree and 5 meaning completely agree.
20% 36% 19% 19% 4%I am confident that there is no harm in taking
vitamins and/or supplements
Completely Agree Somewhat Agree Neutral Somewhat Disagree Completely Disagree DK
More than half (56%) believe that there is no harm in taking vitamins and supplements.
1,080 Canadian Anglophones 18+ years of age
Total Agree
AllRespondents
Took Vit./Su.in past year
56% 61%
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Source: CBC Research Toronto
Vitamin C Perceptions
5
36%
36%
28%
Yes
No
Not sure
1,080 Canadian Anglophones 18+ years of age
Do you believe taking Vitamin C, especially in high doses, helps fight off a cold?
Q3 When it comes to Vitamin C, do you believe taking Vitamin C, especially in high doses helps fight off a cold?
More than one third (36%) of Canadians -- and more than half (56%) of those who took Vitamin C in thepast year -- believe that taking Vitamin C helps fight off a cold.
Took Vitamin Cin the past year
n=473
Yes 56%
No 21%
Not sure 23%
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Vitamin C Perceptions
6
24%
49%
27%
Yes
No
Not sure
1,080 Canadian Anglophones 18+ years of age
Do you believe this product will help fight off a common cold?
Q4 When you look at this packaging below, do you believe this product will help fight off a common cold?
Nearly one-in-four (24%) believe this product will help fight off a commoncold more than one third (36%) among those who took Vitamin C in
the past year.
Took Vitamin Cin the past year
n=473
Yes 36%
No 35%
Not sure 29%