marketplace for jewish education, nate
DESCRIPTION
Lisa Colton's presentation to #nateseattle, Feb 2011.TRANSCRIPT
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The Changing Marketplace for Jewish Education: Understanding Our Customers
Lisa Colton, Darim OnlineScott Porad, Kavana
http://slidesha.re/darim-nate2
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THE AGE OF THE
EMPOWERED
CONSUMER
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• Born mid-60s to 1981. (30-45 yrs old)• End of Cold War• Latchkey kids• Age of the personal computer• Highest rates of education• Accepting of diversity• Pragmatic• Independent • Entrepreneurial
GEN X
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• Born 1982-2001. (10-29 yrs old)• Rise of communication technologies, mobile• Very peer-oriented• Age of Napster• Change jobs frequently• “Trophy Kids”• Feel empowered• Very diverse• Birthright Israel
MILLENNIALS
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• % of families who don’t live near grandparents• Frequent relocation for jobs• 2 working parent families, long commutes• “Empowered Consumers”• Rates of intermarried families in the Jewish
community• Different goals and relationship to Judaism within
2 Jewish parent families
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FUNDAMENTAL DIFFERENCES IN OUR “CONSUMERS” MEANS
FUNDAMENTAL CHANGE IN THE MARKETPLACE
FOR JEWISH EDUCATION
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Industry Overhaul
February, 2010
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Where’s the tipping point?
How will you get there?
How do calculate
risk?
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Continue the conversation at www.jedchange.net