marketo mobile engagement
TRANSCRIPT
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 5/5/2015
Transformation in Marketing and Advertising
MassAdvertising
Focus on themessage
EpisodicMarketing
Focus on point-in-time
campaigns
EngagementMarketing
Focus onlong-term
relationships
Page 3
Engagement MarketingBuild personalized and enduring relationships
#1 - As Individuals
#2 - Based On What They Do
#3 - Continuously Over Time
#4 - Directed Towards a Goal
#5 - Everywhere They Are
• They are currently 7.22B “active” mobile devices on planet earth, more than there are people.
• 1.6B people are buying new PCs every 5 years, 4Bpeople buying new mobile devices every 2 years
• More than 50% of emails are opened on a mobile device
“They” Are On Mobile
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 5/5/2015
Customers Define Their Own Journeys
Marketo Mobile Engagement (MME) empowers Marketers to:
• Listen for key activities in native mobile apps and use that to inform cross channel communications
• Speak via push notifications and in-app messages informed by cross-channel activity
• Drive lasting customer engagement by providing unified and personalized experiences coordinated across channels.
Listening and Speaking on Mobile
Speaking
• Marketo Mobile
Engagement makes it
easy for the Marketer to
deliver push
notifications & in-app
messages