marketo marketing engagement platform
TRANSCRIPT
Engagement Marketing PlatformApplications & Solutions
Jon DaySenior Solutions
Consultant
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Breaking Down the Current Silos
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Platform and Apps
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
New Platform and Apps Model
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Platform
Infrastructure • Workspaces and Partitions
• Sandbox
• Database Encryption
• Partner Instance
• Developer Sandbox
• Custom Objects
• User Access Permissions
Email Services• Email Deliverability
• Dedicated MTA
• Dedicated IP
• Email Reputation
• Branded Return Path
• Email Relay
• Encrypted Authentication
Integration Services• API Calls
• Webhooks
• Custom Connector
• Native SFDC and MSD CRM Connector
• MUV Integration Basic
• MUV Integration Standard
• Boomi Integration Basic
• Boomi Integration Standard
Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Platform and Apps Framework
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
LeadManagement
ConsumerMarketing
Customer Base Marketing
Mobile Marketing
Engagement Marketing Solutions
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Applications
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Applications
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Website Retargeting
Ad Targeting Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
LeadManagement
ConsumerMarketing
Customer Base Marketing
Mobile Marketing
Engagement Marketing Solutions
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Email Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Website Retargeting
Ad Targeting Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Mobile Marketing
Engagement Marketing Solutions
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Mobile Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
ConsumerMarketing
Engagement Marketing Solutions
Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Consumer Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Customer Base Marketing
Engagement Marketing Solutions
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Customer Base Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
LeadManagement
Engagement Marketing Solutions
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Lead Management
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Packaging ChangesOld Packaging New Packaging
Revenue Cycle Analytics (RCA)Program AnalysisLifecycle Modeler
Advanced Report Builder
Marketing CalendarMarketing Calendar
Marketing Calendar HD
Social BoostSocial Marketing
Social Campaigns
Real-time Personalization
Web PersonalizationPredictive Content
Website RetargetingAccount Based Web Mktg.
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Questions