marketo launchpoint
TRANSCRIPT
LaunchPoint.com & Technology Ecosystem
Mar 10, 2016Lou PelosiSr Dir LaunchPoint
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Platform and Apps Framework
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Most Complete Ecosystem
Technology & Service Partners
EngagementMarketingPlatform
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LaunchPoint.com• > 100K page-views per
quarter• Increased visibility
among customers and prospects
• Marketo sales teams use for partner solution identification
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LaunchPoint.com
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Partner Portal• Self-service• Create, edit, publish listing• Integration Tab on when
documentation complete• Video & graphics
supported• Search keywords: Summary
& Main Features
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Content Marketing
Analytics -BI
Social
Translation
Video
Channel Mkting
VOC/SurveysEvents - Webinars
Analytics - Predictive
Display & Campaigns
Sample: Partners by CategoryMobile
Customer Data
Offline/Direct Mail
Marketing Fin Mgmt
Events - Live Integrations
Interactive Content
Web CMS
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Content Marketing
• create and distribute relevant content to attract and retain an audience —to drive profitable customer action
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Content Marketing – more detailCreate Manage Store/Analyze
licensed content: from 5,000 leading publishers
original written content: from community of writers
centralize, organize content process and store in a single hub
curated content: web news, blogs, feeds & social sources
create engaging interactive content
workflow management
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Social – Relationship PlatformsFORRESTER WAVE™: SOCIAL RELATIONSHIP PLATFORMS, Q2 2015
• connect social interactions from social dashboard directly into Marketo lead database; see Marketo data without leaving social dashboard
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CA Technologies
5 Min Sync
CRM
Birst
Lattice
Sales Rep
ISR
Sales Insight
MARKETO
CMO Dashboard
Certain
Lead Retrieval
Mobile App
CA World Site
MFM
RTP
ROI Connector
BrightTalk
Cloudwords
StrikeIron
ReachForce + (CDQM)
Integrate Hootsuite
Ensighten Adobe Analytics
Global Form
CA.com
SlideShare
Infographics Rewrite Hub
Rewrite Form
EIW
ReachForce CDQM
Gainsight
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Technology Partner Program
Marketo.com link
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Technology Partner Program
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Tech Partner Engagement Process
Create & Publish a
Listing
Develop, Document,
Publish Integration
Engage with GTM Programs & Events
Engage with
Marketo Sales
Teams
Establish Reference Accounts
• Approve & onboard process
• Partner enablement
• Listing review• Sandbox
provisioning• Newsletter &
Community
• Dev.mkto.com site
• Office hours• Integration
document• PR support
• Marketo marketing engagement with partner
• Informal Marketo sales interaction
• Sales program participation
• Connect with Marketo sales
• Joint customer identification
• Provide presentation/ PDF/case study/video creation
Apply/ Approve
• Identify current partners with int’l presence
• Identify int’l based targets
• Outreach content and program
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Content
300+ registrationsLaunchPoint Webinars
Blog Posts 1,000+ shares
Email Marketing
LeadManagement
ConsumerMarketing
Customer Base Marketing
Mobile Marketing
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Marketo Marketing Nation Summit 2016
• 5,000+ Marketers,100+ Sessions; 100+ Sponsors• Incredible Influencers and Keynotes • Expo Hall Showcase of the best of the best in MarTech • May 9th-12th, MGM Grand Las Vegas• Partner Summit on Mon May 9th
http://events.marketo.com/summit/2016/
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• Summer/Fall• Major North American & European Cities• Target ~400 attendees/city
The Marketing Nation Roadshow Tour
Marketing Nation Online (Virtual) Event• Sep 14, 2016
Developer Site - resource• REST APIs• Mobile SDKs• C# and Ruby code
samples for each endpoint
• Page-level feedback widget
Tech Support – through Community
Referral Program & Form• Quick and easy to
submit a referral • Form available on
marketo.com • Click through Referral
Agreement included
• Referral fee equal to 10% of the first year subscription fees
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Stay in Touch & Up to DateQuestions? Email: [email protected]
Webinar: [email protected]
Blogs/Sponsorships: [email protected]
Newsletter: http://pages2.marketo.com/launchpoint-newsletter.html
Thank You!