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Passenger data for competitive edgeUnique • Reliable • Affordable

August 3, 20152

Passenger Intelligence Services

� Launched in 2005

� Offers a global solution

� Leverages unique worldwide ticketing data

� Provides our members with alternatives to MIDT

� Provides ease-of-use interface with practical tools

� Implemented at over 50+ different customers

� Reduced processing requirements

� Reduced market intelligence costs

� Complements other data sources

� Increased visibility on real market dynamics

August 3, 20153

Current users

August 3, 20154

Data Source� Issued tickets through IATA’s BSP

Date of Ticket

Issuance

Date of Ticket Issuance

Location of

Issuance (Agent

Number)

Location of Issuance (Agent

Number)

Fare BasisFare Basis

Month of

Travel/ Trip duration

Month of Travel/

Trip durationFAREFARE

Airport of OriginAirport of Origin

Connecting Airport(s)Connecting Airport(s)

Final Destination

(Airport, Country, Region)

Final Destination


Date of Ticket

Issuance

Month of Ticket Issuance

Location of

Issuance (Agent

Number)

Point of Sale Issuance (Agent

Number)

Fare BasisFare Category

Month of


Month of Travel FAREFARE



Final Destination


Final Destination


Carrier Carrier Carrier MKT carrier

Date of Ticket

Issuance

Date of Ticket Issuance

Location of

Issuance (Agent

Number)

Location of Issuance (Agent

Number)

Fare BasisFare Basis

Month of


Month of Travel/

Trip durationFAREFARE



Final Destination


Final Destination


Date of Ticket

Issuance

Month of Ticket Issuance

Location of

Issuance (Agent

Number)

Point of Sale Issuance (Agent

Number)

Fare BasisFare Category

Month of


Month of Travel FAREFARE



Final Destination


Final Destination


Carrier Carrier Carrier MKT carrier

August 3, 20155

Data source

� The most comprehensive aviation database

available

� Over 80,000 travel agencies

� includes online agencies

� 82 BSP offices

� 170 Countries

� Over 400 airlines

� Members and non-members

� E-tickets

� 29 CRS/GDS

August 3, 20156

Data source

Sigma TravelSky Technology Axess

Sabre Abacus Infini

Worldspan Carmel El Al System Topas

Galileo SITA Flexplan Holidays

Concorde Travel Deutsches Reiseburo Go International Travel

Consolidated Travel Dr Blank Gullivers Pacific Group

New Horizons Tui - Touristik Union International Tek Travel

Tartas Ticketing Systems Arga Delight

Start Ticketamer ProCon

Iris SAS Ticketing System

August 3, 20157

MarketIS Methodology

August 3, 20158

� Trip break rules� 9 different “and/or” rules

� Class assignment � 5 different categories

� Fare processing� Actual fare vs. market average fare*� Fare masking regression pro-ration averaging� Mapped to a single currency

* Per class of service. All classes analyses will show different fare numbers as those are aggregation of all classes.

MarketIS Features and ReportsData Processing Rules

August 3, 20159

Trip Break Rules

� Brings data to true O&D level

� Simple round-trip itineraries are the majority (e.g. JFK-

LAX-JFK)

� Simple one-way one coupon itinerary e.g. JFK-LAX

� Breaks for long stay-over use following criteria: 8 hrs for

intra-continental and 18 hrs for inter-continental

� Breaks for excessive circuitry

August 3, 201510

Fare Category Rules

� First Class

� Business Class

� Economy Full Fare

� Discounted Economy Class

� Others

ATPCO Class Mapping started September 1st 2012

� MarketIS uses ATPCO RBKD mapping submitted by the Airline for these 5 categories:

In the occasion that an Airline does not submit their class mapping to ATPCO, they will be mapped according to IATA’s Standard Reservation Booking Designators

August 3, 201511

Fare Category Rules (cont.)

IATA Standard Reservation Booking Designators are used to group fares into the following categories:

August 3, 201512

Fares Methodology� Fares are averaged at O&D / class level and sales month

� Fares masked if less than 3 carriers or one carrier has more than 80% market share

� Yield-curves based regression is used where fares are masked

� Revenue is Pax multiplied by Fare

� Currency Conversion� Local currencies are mapped to either USD/EUR using monthly IATA

exchange rate tables

� Round Trip revenues are prorated into directional revenues

Fare RulesDefinitions:

August 3, 201513

NTFA

SPAM

COAM

COBL

COBL

TAXES

FPAM

Net Fare

Supplementary

Amount

Commission

Commissionable

Amount

Form of Payment

Amount

Average fare

August 3, 201514

MarketIS L3 PLUS

� BSP data does not have complete coverage of the passenger market. Non-BSP data includes:� Low Cost Carriers / Direct airline sales

� Scheduled Charters / Non BSP markets

� Same level of detail as Level 3� Without point of sale information

� Provides full market insight (total market size estimates)

August 3, 201515

MarketIS Plus takes coverage to 100%

Designed to provide detailed market

estimates for non-BSP data by using

advanced algorithms to scale O&D statistics:

MarketIS Plus sources include:

� IATA MIS / RAS databases (load factor by country / region / continent)

� IATA schedule information - SRS Analyser (seat capacity)

� Other IATA unique databases (WATS, traffic data)

� Public and government data

� US DOT data (DB1B domestic & T-100 statistics)

� Airport data as reported and load factors

� Other industry sources and totals (LCC load factor reports)

� Quality of Service Index (“QSI”) and network tools

August 3, 201516

MarketIS Plus methodologies

August 3, 201517

� Build itineraries using network

planning tools

� Allocate traffic to itineraries

based on service preference

(QSI)

� Total demand allocated is kept

in sync with total leg control

totals

� Validate results

� Use in limited number of cases*

� Based on BSP data

capture

� Scale data at airline and

segment level and match

control totals

� Using a number of control

total sources

� Scale each itinerary to

match control totals at

segment level

� Validate results

� Used in majority of cases

TCN Processing(Fares )

Methodology TCN Processing

(Fares )Methodology


Scale BSP data to totals


Methodology TCN Processing

(Fares )Methodology


Service based O&Ds

Data AnalystsData Integration

Integrated Market Size

* LCCs and markets with limited BSP coverage

True Origin & Destination

� Represents the place where a journey commences and

continues over connecting points to final destination.

August 3, 201518

Flight Segment� Represents a passenger’s traffic flow between the

origin and destination with behind and beyond traffic

flow.

3 August 201519

Difference between O & D and Segment

3 August 201520

Difference between O & D and Segment

3 August 201521

MarketIS is an Easy-to-Use Web Tool� Multiple reporting capabilities

� Reports by O&D

� Reports by region

� Reports by flight segment

� Capacity Reports

� Mapping Tool

� Exporting capabilities (HTML, Excel, ASCII,

Charts)

� User friendly Fast Powerful tool

3 August 201522

MarketIS has a robust Capacity Database� Data reflects input from 900+ airlines including many

LCCs

� 99.9% of all worldwide scheduled flights are captured

� Complete worldwide schedule coverage

� Airline schedules for every month since January 2000

� 11 months of future airline schedules

� Contains all the mandatory elements defined in IATA’s Standard Schedules Information Manual (SSIM)

� Data aggregation and validation performed by

23

Why combine SRS Analyser with MarketIS

in a single interface:Benefits

� Learning

� Learning is simplified - same look and feel, same functionalities

� Dedicate your learning time at mastering your Planning Skills, not your computer skills

� Exactitude

� No errors due to different list definitions

� Custom lists can be used for both supply and demand

� Speed

� Immediate toggle between two information source: BSP data and SRS data

SRS Methodology� Segment Based

� Only direct flights and flights with a

stop

� Connections (possible)� Flight Connections

� Misconnections

� Connection Builder

� Flights with Stops� 0

� 1

� 0 or 1

August 3, 201524

� Multi-Stop Flights� Multi-Stop Report

� Traffic Rights Information� Restricted flights

� Code Shares

Report Overview

� More than 20 predefined schedule

reports� Precise monthly, weekly and daily Pax & Cargo

schedules

� Airport operations

� Code Share operations

� Multiple display option

� Multi-level drill down options

� 2 mapping tools� Capable of displaying capacity data in a

comprehensive visual format

August 3, 201525

2013 SRS Analyser developments

� New Mapping tool

� New Graphic display

� Multiple Drill-Down options

� New Time Series

� Enhanced Seat Counts and Cabin Class breakdownsAugust 3, 201526

August 3, 201527

QUESTIONS?

Send it to [email protected]

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