Dinosaur Island Marketing Plan Group 1: Alexandra Janiczek, Wanchen Chung, Nurul Nabila Zulkifli, Nikita Page, Tej Maurya, Morgan

Gallagher

A. Product: Dinosaur Island computer game created by Broken Crayons Games B. Product Description: Dinosaur Island is a digital terrarium where the player controls a

single or a pack of dinosaurs in order to create and maintain a balanced ecosystem.

C. Price: Currently accepting donations on kickstarter.com D. Promotion:

a. Physical Product Promotion:

i. Advertisement: Our group has created a printable advertisement/flyer at no cost that advertises Dinosaur Island with the use of pictures from the

demo video, a description of the game, and useful links to for more

information about Dinosaur Island and the Kickstarter link. We will print

the advertisements in color with one of our personal printers. We intend to

distribute the advertisement via hand at the HUB, the Library, the IST

building, Pollock and Redifer commons;; if approved, we will also

distribute the advertisement at the local State College elementary, middle

and high schools, at Growing Tree Toys (a local educational toy store) in

the dinosaur figurine section, and also at the Earth and Mineral Sciences

mini museum in the dinosaur section.

ii. Coloring Page: Our group has created a coloring worksheet at no charge for a younger audience that includes four dinosaur stencils, the Broken

Crayon Games logo, and the Kickstarter link. We will print the coloring

pages in black and white with one of our personal printers. If approved by

the local State College elementary school science department, we will give

elementary science teachers a stack of the coloring pages to distribute

during science class as an in class activity, or a take home handout. We

also intend on sending a mass email to middle school science departments

around the nation with the coloring page attached.

iii. School Distribution:

Local: In conjunction with the physical promotion, our team members will also set up an appointment with the College of Earth

and Mineral Sciences department’s professors to obtain permission

to promote within their college members. Also, our team is

planning to contact the PSU Game Development Club members

and see if we can ask the officers to allow us to promote our link

through email listserv.

Online: In order to effectively present our marketing campaign to local schools, our group decided to send personal emails to the

local State College Area schools in order to introduce the Dinosaur

Island Game. Moreover, we will also send emails to other schools

in the U.S. We kindly asked the science department if they would

be willing to hand out our stencil coloring pages and flyers and

also asked if the students were willing to participate in our

Whiteboard trending contest to spread awareness of the campaign.

The Whiteboard campaign involves writing something about

dinosaurs on a white board, taking a picture, then uploading it to

social media using our creative hashtags or emailing the photo to

us using our group email: DinosaurIslandGame@gmail.com.

b. Digital Product Promotion:

i. Whiteboard Trending contest: In attempt to spread awareness of our campaign, our group has created a contagious Whiteboard dinosaur social

media trend. The use of social media trending will not only spread

awareness, but will reach a broad range of ages. People who choose to

participate in the trend will write adjective or statement about dinosaurs on

a whiteboard and take a picture with it. Our group members will first start

the trend and post the picture on the social media, then elect other to

participate in the trend. The ultimate goal is to reach out to local students

and have them spread the trend to their peers. The social media post will

have the URL link and our hashtags to drive people to the kickstarter link.

ii. Promotional Video:

1. He’s Back: We will introduce a quick promotional video, different

from the Kickstarter campaign video, as a teaser to get people

interested in learning more about the creator of a game that once

held the title of “Game of the year”. Through this teaser, people

will also want to inquire about the new game that this

programming legend is making (Dinosaur Island). The video is

supposed to peak interest and cause people to follow the link more

than to provide information or target a certain audience. This

method will attempt to attract a large audience and then through

the other methods of marketing, those who are actually interested

will be filtered out amongst said large audience.

iii. Online Survey: Fun quizzes have been very popular these days and we have decided to use them on our webpage or on social media and draw

traffic towards our website. A lot of people use buzzfeed a lot and some

similar websites where they can take surveys and such fun quizzes. We

found some quizzes which ask you a few questions and tell you what kind

of a dinosaur are you, or what dinosaur are you from the Jurassic park

movie.

iv. Social Media:

1. Facebook: In today’s society social media plays a large role in the advertisements of new products, as well as getting news out to

large communities. That being said, we felt that creating a

Facebook page where we can boost our posts to Facebook users’

newsfeeds would be beneficial in creating awareness about our

marketing campaign. Our goal is to get Facebook users to “like”

our page titled, “Don’t Let the Education About Dinosaurs Become

Extinct,” so that we can have direct marketing opportunities to

their newsfeeds. By liking our page, it will help us to directly

update those interested in our campaign about the game, Dinosaur Island, so that they will want to go to our link. Our link will be posted on our page profile so that the supporters of Dinosaur Island are able to find our kickstart. The Facebook page will also include a link to our twitter account, a Buzzfeed survey called

“What dinosaur are you?,” posts about our progress, “caption this

photo” and our campaign video for everyone to see. We feel that

this is a great opportunity for us to connect with an endless amount

of people, and hope that those who are interested in the new game

will share our page with their friends for a successful result in

visits to the kickstart website.

2. Twitter: In order to build our social media following, we thought that we would create a twitter account to go along with our

Facebook page. Every person has a social media preference so we

thought that it would be helpful to our campaign if we targeted

both Facebook and Twitter users. To be successful, we wanted to

add humor to our twitter account by tweeting funny dinosaur jokes

and interesting fun facts. In order to make sure that our username,

Stateasaurous Rex, will get a large following, we have come up

with the idea to give the public a say in what is tweeted. This can

be made possible through just one retweet. In other words, every

time you retweet one of our tweets you get to tell us what we

should write in our next tweet. Furthermore, we will also tweet a

link to our BuzzFeed quiz to keep things interesting, as well as

post our link for Dinosaur Island at the end of each tweet. We are

hoping that the humorous twitter account will gain a large

following and create a broad turnout of people visiting our site.

3. Hashtags: When a hashtag is used a number of times it will start

to come up in search engines when people type in that same word.

This allows people to discover different campaigns and find out

what is trending. Our group hopes that if we use a few fun hashtags

consistently, they will trend and attract followers to our account.