MarketingCharts’Top 10 Charts of the Month

-April 2014

1. Teens Shift to Instagram

Source article: Instagram Now Tops Twitter, Facebook as Teens’ Most Important Social Network

Takeaway: For the third consecutive survey, teens have reported a new “most-important” platform. Now it’s Instagram.

2. Where Companies Go Wrong

Source article: The Biggest Mistakes Companies Make With Their Customers

Takeaway: 1 in 8 adults would switch providers due to inaccurate targeting, but privacy invasion is the biggest offense.

3. Live TV Still Popular

Source article: Who’s Still Watching Live TV? (Most People.)Takeaway: Despite the rise of on-demand and streaming content, most Americans say they usually watch live TV.

4. Sharing Goes Mobile

Source article: Majority of Content Sharing to Social Networks Now Occurs via Mobile

Takeaway: For the first time, most content sharing occurs via mobile. Note: data does not include copy/paste of URLs.

5. W-O-M Top Purchase Influencer

Source article: US Consumers’ Biggest Purchase Influencers

Takeaway: As other studies have found, word-of-mouth is the biggest purchase influencer, with TV topping paid media.

6. What Drives Word-of-Mouth?

Source article: Marketers’ Most Effective Word-of-Mouth Tactics

Takeaway: Marketers are highly satisfied with word-of-mouth from parties and events; less so from the use of influencers.

7. Facebook Dominates Social Referrals

Source article: Facebook Referring Almost 20 Times More Website Traffic Than Twitter

Takeaway: In March, Facebook referred an impressive 21.3% of traffic to the average site using Shareaholic’s tools.

8. Display Ad Benchmarks:

Source article: Digital Display Ad Benchmarks, by Region, in 2013

Takeaway: Standard banner CTR in North America slipped from 1% in 2012; flash rich media grew from 0.14%.

9. CX to Drive Customer Lifetime Value

Source article: Global Marketers’ Top Tactics for Increasing Customer Lifetime Value

Takeaway: Customer service improvements rated most effective for increasing CLV now, with CX the way of the future.

10. Marketing Budget Shift Slows?

Source article: Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Takeaway: The shift from traditional to digital media spend might be slowing, but most feel digital will overtake traditional.

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