marketingbitz bootcamp phoenix: welcome and overview (marketingbitz)
TRANSCRIPT
MaketingBitz Bootcamps2017
LSA stands for “local search association”
NFP assn. with 300+ members, 27 countries.
• Education
• Research
• Advocacy
• Events
About LSATheLsa.org
Past Cities (2015 - 2016)
• Los Angeles• Charlotte• Atlanta• Portland
• Austin• San Francisco• Denver • Detroit• Chicago
Partners
What Are We Trying to Do?
• Access to information & companies
• Practical advice
• In no-pressure environment
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
How Digital-Savvy?
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Attendee Wish List
Our Agenda• The Customer Journey: What You Need to Know
• Managing Your Online Reputation
• Social Media Strategies for People Who Hate Social Media
• Email Marketing & Your Customer List
• Boosting Your Online Visibility
• Paid Search: What You Can Do, When You Should Hire Someone
Giveaway Google Home virtual assistant powered speaker
“ok Google: how do I get the most out of bootcamp?”
• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
Get the Most from Today
MarketingBitz.com