Marketing—CX Central @ OpenWorldOctober 25–29, 2015

San Francisco

Moscone West, Second Floor

Modernize Your Marketing

Modern marketers transform marketing by truly knowing the customer, marketing across channels, and achieving data-driven accountability. Attend Marketing—CX Central to:

• Hear how to target, engage, convert, and analyze to provide personalized custom digital experiences and achieve one-to-one marketing at massive scale.

• Discover how Oracle customers are simplifying marketing complexity and taking a more integrated approach to manage data across channels to gain a comprehensive view of customers and engage with them by delivering content in context.

• Learn about the latest that Oracle Marketing Cloud offers and how integration with sales, service, and commerce applications can help increase efficiencies and drive rich customer interactions.

Marketing—CX Central @ OpenWorldSession Spotlight

Take an in-depth look at just a few of the sessions we have planned for you at Marketing—CX Central @ OpenWorld.

MARQUEE SESSION

General Session: Digital Marketing Done Right in the Age of the Customer

Businesses have goals, but in the race to drive revenue and increase profit margin, what is often overlooked is that consumers have goals too. By understanding customers’ priorities and learning to better map them to your business goals, you will create more relevant communications, increase engagement, and establish lasting relationships, resulting in repeat purchases and brand loyalty. Join this session to learn how Comcast is shifting the way it thinks about digital communications—and how you too can use digital programs as true solutions to achieve your business goals and satisfy your customers’ needs.

Morgan DaloisioLuci Rainey

CMO + CIO = Modern Customer ExperienceMeagen Eisenberg, MongoDB

IT and Marketing: Better TogetherAnnalisa Church, Dell Inc.

General Session: The CMO Dilemma—For Love or MoneyKevin Akeroyd, Oracle

Marketing Transformation: Implementing Oracle Eloqua at an Enterprise CompanyAlp Mimaroglu, Symantec

Marketing—CX Central @ OpenWorldSession Spotlight

How to Design and Build Persona-Based Nurturing ProgramsSpeaker: Michael McKinnon, ReadyTalk

Modern Marketing Across the Customer LifecycleSpeaker: Murali Kandasamy, Western Union Business Solutions

Best Practices for Supporting and Maintaining Siebel CRMSpeaker: Iain Mcgonigle, Oracle

Customer Experience in the Changing Hospitality IndustrySpeaker: Tanya Pratt, FRHI Hotels and Resorts

The Art and Science of Customer Experience MarketingSpeaker: John Reynolds, WW Grainger Inc.

All Together Now: Leveraging Transactional Messages in Your Customer LifecycleSpeakers: Tiffany Beltis, Intuit Heather Goff, Oracle

Bringing Your Customer Journey to LifeSpeaker: Celeste Bishop, Oracle

Strategies for Delivering a Multichannel Digital StrategySpeakers: Jeff Pearson, Avaya Mariam Tariq, Oracle

Find Hidden Revenue in Your DatabaseSpeaker: Cristian Tarazona, Equifax

And there is even more…

Visit the Marketing − CX Central @ OpenWorld website to get up-to-date listings of sessions, networking opportunities and late-breaking news.

www.oracle.com/openworld/cx-central/marketing/index.html

Marketing—CX Central @ OpenWorld October 25–29, 2015 | San Francisco

More Reasons to Attend Customers attending Marketing–CX Central @ OpenWorld will:

• Have access to more than 2,500 business and technology sessions covering cloud applications such as marketing, commerce, service, social, mobile, HCM, and big data, as well as database, middleware, and engineered systems.

• Be part of the world’s largest gathering of business and technology professionals.

• Hear success stories from Oracle customers and partners, and discover the latest technologies and solutions from Oracle and other companies in diverse industries.

• Network with technology leaders and decision-makers.

• Gain access to the latest roadmaps and customer stories across customer experience solutions, all in one place.

This will be an exciting, jam-packed, fun four days and we look forward to seeing you there.

Don’t miss out—register today! Visit www.oracle.com/openworld/register/

Note: Session information listed here is subject to change. Please visit https://www.oracle.com/openworld/cx-central/marketing/index.html for the most up-to-date information.