marketing yourself using online tools

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Realising your potential: Marketing yourself using online tools Jo Alcock University of Wolverhampton [email protected] www.joeyanne.co.uk www.twitter.com/joeyanne CILIP Graduate Open Day 2009

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Page 1: Marketing Yourself Using Online Tools

Realising your potential: Marketing yourself using

online tools

Jo Alcock University of Wolverhampton

[email protected] www.joeyanne.co.uk

www.twitter.com/joeyanne

CILIP Graduate Open Day 2009

Page 2: Marketing Yourself Using Online Tools

Overview of presentation

Created using Wordle

2CILIP Graduate Open Day 2009

Page 3: Marketing Yourself Using Online Tools

Benefits of professional networking

• Professional networks can be used to: – Get expert advice– Exchange ideas – Get a second opinion– Obtain a reality check– Test new ideas– Gain moral support– Engage in collaborative problem solving

(Ramsey, 2004)

• Also to market yourself and your skills to other professionals (e.g. potential employers, co-workers)

3CILIP Graduate Open Day 2009

Page 4: Marketing Yourself Using Online Tools

Online professional networking

• Blogging and social networking now more common online activities than e-mail in UK

(Nielsen Online, 2009)

Blogging

Microblogging

Social networking

4CILIP Graduate Open Day 2009

Page 5: Marketing Yourself Using Online Tools

Online networking - blogging

• Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool.

• Networking by subscribing to blogs and conversation in comment strings

5CILIP Graduate Open Day 2009

Page 6: Marketing Yourself Using Online Tools

Online networking - microblogging

• Short updates• Similar to blogging• Networking through

conversation with other professionals

• Conference back channel (Reinhardt et al., 2009) and extend event participation

6CILIP Graduate Open Day 2009

Page 7: Marketing Yourself Using Online Tools

Online networking - social networks

• Profile with career info, interests, updates of activities

• Networking via friends/contacts to build online network

• Groups to encourage conversation and sharing ideas and resources

7CILIP Graduate Open Day 2009

Page 8: Marketing Yourself Using Online Tools

My experiences – reading blogs

RSS Reader (Google)

www.google.com/reader

• Insight into the profession

• Keep up-to-date with new developments

• Currently read over 150 library related blogs, plus others for general interest

• Provides professional role models

8CILIP Graduate Open Day 2009

Page 9: Marketing Yourself Using Online Tools

My experiences – writing blogs

Joeyanne Libraryanne

www.joeyanne.co.uk

• Established in 2007• Use to record

thoughts about the profession, study progress and share ideas

• Integrated into reflection time

• Currently 278 subscribers

• Interesting conversation in blog comments

9CILIP Graduate Open Day 2009

Page 10: Marketing Yourself Using Online Tools

My experiences - microblogging

joeyanne on Twitter

www.twitter.com/joeyanne

• Joined in Dec 2007• More useful with larger

network• Currently 546

followers; following 392• Gives insight into

professional and personal lives of others

• Valuable for conferences and events

10CILIP Graduate Open Day 2009

Page 11: Marketing Yourself Using Online Tools

My experiences – social networking

Jo Alcock on Facebook

www.facebook.com/joanne.alcock

• Member since 2006• Blog and Twitter

integrated into profile

• Member of a number of professional groups incl. Librarians and Facebook

• Grouped friends so that I can view information professionals separately

11CILIP Graduate Open Day 2009

Page 12: Marketing Yourself Using Online Tools

Tips for online professional networking

1. Build a brand identity

2. Think about the purpose of each of your accounts

3. Decide on a professional/personal balance

4. Link your online identities

5. Find people to follow to get the best use from each tool

12CILIP Graduate Open Day 2009

Page 13: Marketing Yourself Using Online Tools

Tips for online professional networking

6. Use the tools regularly, even if only for short updates

7. Integrate the tools into your routine

8. Engage with your followers/readers/friends

9. Don’t become too wrapped up in the tools themselves; give new things a go

10.Most of all – enjoy!

13CILIP Graduate Open Day 2009

Page 14: Marketing Yourself Using Online Tools

You Your network

Conclusion

“[t]he main feature of a good network is that it is mutually beneficial”

(NACM Communications Dept., 2006)

14CILIP Graduate Open Day 2009

Page 15: Marketing Yourself Using Online Tools

Thank you for listening

Jo Alcock, University of [email protected] www.joeyanne.co.uk

www.twitter.com/joeyanne

Presentation available at www.slideshare.net/joeyanne