marketing your service
DESCRIPTION
Slides from the CDG/PTEG Raising the Bar Conference 19th June 2008TRANSCRIPT
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Marketing your serviceMarketing your service
or – what is the difference or – what is the difference between an MRI scanner and a between an MRI scanner and a
Library?Library?
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Not much?Not much?
Both have customers/readers/patientsBoth have customers/readers/patients Both provide a serviceBoth provide a service Both rely on good customer relationsBoth rely on good customer relations
BUT….BUT….
Private vs. Public sectorPrivate vs. Public sector
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Know your usersKnow your users
User surveysUser surveys Referral routeReferral route Patient satisfactionPatient satisfaction Referrer satisfactionReferrer satisfaction
Snapshot surveysSnapshot surveys British LibraryBritish Library
Talk to themTalk to them
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What is your USP?What is your USP?
For us:For us: ClaustrophobiaClaustrophobia Positional imagingPositional imaging
For a libraryFor a library Unique collectionsUnique collections Special servicesSpecial services Part of the communityPart of the community
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PracticalitiesPracticalities EventsEvents
ShowsShows Educational eventsEducational events
PublicationsPublications LeafletsLeaflets BookmarksBookmarks
AdvertisingAdvertising Local papersLocal papers EditorialsEditorials
Word of mouthWord of mouth
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ArtworkArtwork
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It says what it does on the tin..It says what it does on the tin..
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Even for librariesEven for libraries
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CourseCourse
CILIP: Producing effective promotional CILIP: Producing effective promotional literature led by Chris Wellsliterature led by Chris Wells
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Find an artistFind an artist
http://www.angelaspalmer.com/
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Or a film?Or a film?
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