Marketing your business onSocial Media:

How to maximize your onlinepresence

Lorraine Griffin

3

So what’s it all about?

Social media is a way of thinking…it’s not about sales,

or ads, or click through rates. It’s about pursuing

relationships and fostering communities of

consumers.

Source: Paul Adams; Senior User Experience Researcher Google thinkoutsidein.com/blog

What we’re going to look at..

Improving results across the major social media platforms

How to get more done on social media in less time

Building a valuable & useful social media following

Social media campaign examples - what other companies

are doing including your contempories in the equine industry

in Ireland and abroad

The way it was….

The way it is now………

!

The Irish & Social Media

Source: Amas June 2012

Social Media & Irish Businesses

Establishing a community onsocial media

People are on social media fordifferent reasons…

Building a valuable, useful socialmedia following

Select correct channel(s) for the objectives of your business

Know who you are, and what you want to say

Develop content reservoir

Set up a schedule and social media content plan

Interact with your community

Refine & learn

Useful Tools & Apps

Social Media Tools & Apps to helpyou maximise your time

Social Media Tools & Apps to helpyou maximise your time

Schedule posts and tweets to go out at regular times eg at

weekends, every day

Keep on track of all community interactions

Useful as part of overall approach however still requires careful

management

How to stay ahead in a changingsocial media landscape

Facebook Tips

Facbook Edgerank (‘Affinity, Weight & Time Decay’)

Reduces the chances of people seeing all your posts

It means content must engage/entertain and inspire people

to share it

The Facebook media mix is important to ensure your posts

& your page news hits the right audience

Power of a Tweet

This tweet was sent around the

world by people in more than

200 countries.

It garnered nearly 300k

favourites and more than 815k

retweets…making it the most

retweeted message ever.

Twitter Tips

Use Hashtags eg #welovehorses

Bring your community together

Integrate with other channels

Visuals always work well

Link to your website/blog/other content

Examples of when brands dosocial media well

19 stuntmen

14,000 ft

3 mins, 20 secs

2.1 million TV viewers

1 Mad Man!

128.1 ft

8 million viewers (YouTube live stream)

Made social media & space history…..

Case Study: Funky Christmas Jumpers

Case Study: Funky Christmas Jumpers

Case Study: Funky Christmas Jumpers

Case Study: Funky Christmas Jumpers

Case Study: Funky Christmas Jumpers

Case Study: Funky Christmas Jumpers

Examples of equestrian brandsdoing social media well

Case Study: Burghley Horse Trials

Case Study: Burghley Horse Trials

Case Study: Burghley Horse Trials

Case Study: Cian O’Connor

Case Study: Cian O’Connor

Case Study: Cian O’Connor

So, why are these winners?

Regular and relevant engagement

Informative and educational posts

Interaction and conversation

Great use of visuals

Competitions & Offers

Linkages between social channels

Social media works well for theequine industry..

Visual

About shared passion

Interactive

Unites all aspects of the industry

Events

Knowledge-based

Questions & Comments

Questions & Comments