marketing your business in the 21st century
DESCRIPTION
Presentation given during the Governor's Small Business Forum held in La Vernia, TX on March 25, 2014.TRANSCRIPT
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Marketing Your Business in the
21st Century
Governor’s Small Business Forum March 25, 2014La Vernia, Texas
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Get these slides here::http://sarahtpage.com/SmallBiz-LaVernia/
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Source: All Twitter
71% of social media users are more likely to purchase from a brand they follow online
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Remember: Social media
is not an island.
Photo: lisbokt
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Integrate Social with Web
From this …
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Integrate Social with Web
… to this.
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Facebook Stats
• Over 1.2 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
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• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
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Understanding Insights
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Understanding Insights
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Understanding Insights
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Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
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Facebook Offers
Source: Doe’s Eat Place
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Facebook Boosted Posts
Source: Visit Bloomington
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Facebook Advertising Opportunities
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FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
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FacebookCover Photo as Advertising
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FacebookCover Photo as Advertising
Source: Mari Smith
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• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
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Facebook Advertising
Pro Tip: BE SPECIFIC
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Facebook Advertising Best Practices
Include a call to action.
Combat ad fatigue.
Source: facebook.com
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Facebook Advertising Best Practices
Put important content first.
Identify your target audience.
Source: facebook.com
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Facebook Advertising Best Practices
Boost important posts.
Use Facebook Offers.
Source: facebook.com
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Facebook Advertising Best Practices
Give people something to say.
Use high quality photos.
Source: facebook.com
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Twitter Stats
• 241 million active monthly users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
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Find Local Customershttp://twitter.com/search-advanced
La Vernia,Tx
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http://business.twitter.com
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http://ads.twitter.com
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Twitter Targeting
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Promotion Budget
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Promoted Tweets
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Promoted Accounts
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Yelp!
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Respond To ReviewsShow Customers You Care
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Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
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Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
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• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
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Pinterest Board
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Drive sales to your website!
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Pinterest for Businesshttp://business.pinterest.com
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See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
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is no dummy.
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• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
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Instagram for Business:Best Practices
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Take Us Behind the Scenes
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Use Hashtags and Calls To Action
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Feature Brand Advocates
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Feature Brand Advocates
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Host a Contest
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Reward Customers
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Can I Help?
Call Me!
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Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
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Thank You!Questions?