marketing workforce development programs through innovative scheduling sunday, april 6, 2003 11:15am...
TRANSCRIPT
Marketing Workforce Marketing Workforce Development Programs Development Programs
Through Innovative Through Innovative SchedulingScheduling
Sunday, April 6, 2003
11:15am to 12:15pm
Meet The PresentersMeet The Presenters
Gary Gray Provost, Granite City Campus,
Southwestern Illinois College Kathi J. Swanson, Ph.D.
President, CLARUS Corporation
Creating A New Market For Creating A New Market For Workforce DevelopmentWorkforce Development
Enrollments Have Been Down Nationally In Technical Programs And Workforce Development Programs
Employers Have Tuition Reimbursement Programs Which Few Employees Are Taking Advantage Of — No Time
Innovative Scheduling Of Technical Programs May Be One Solution
Purpose Of SessionPurpose Of Session
Learn How To Use Nontraditional Methods Of Program Delivery In Partnership With Employers To Deliver Technical Programming Southwestern Illinois College Examples
Explore The Cross-Institutional Impact On Curriculum Using A New Academic Analysis Software Of The New Program Delivery
Purpose Of SessionPurpose Of Session
Review Examples Of How To Market New Program Delivery To Employers And Employees What Is Working In Marketing
Nontraditional Methods Of Nontraditional Methods Of Program Delivery: An ExampleProgram Delivery: An Example
Southwestern Illinois CollegeSouthwestern Illinois College
The College Located In Metro East St. Louis Three Campuses 9,460 FTE Students 15,550 Enrollments Per Semester 113,514 Student Credit Hours
Impetus For Alternative Impetus For Alternative SchedulingScheduling
Workforce Development (Technical) Program Enrollments Had Been Declining Over The Last Few Years
Areas Experiencing Declines Auto Collision Repair Technology Electronics Heating, Ventilation, Air Conditioning And
Refrigeration Welding
Impetus For Alternative Impetus For Alternative SchedulingScheduling
How Are Your Technical Enrollments?
Alternative SchedulingAlternative Scheduling
Developed An All-Day Schedule Monday To Friday 8am To 4:30pm Four Weeks/ Eight Weeks
Created A Special Course Number 299 Contracted With Company
Example: Tower Automotive
Alternative SchedulingAlternative Scheduling
Success Of Specialized Scheduling Saturday Classes Working Well Evening Only And Morning And Evening
Combinations Not Meeting Market Demand
The Results The Results
Implementing Alternative Implementing Alternative SchedulingScheduling
Selling To Employers Convenient Times Reduced Down Time For Employees Consistent Curriculum Development
Selling To Faculty Complete Load More Quickly Provides Opportunity To Experiment With
Different Delivery Styles Increases Adjunct Faculty Opportunities
Implementing Alternative Implementing Alternative SchedulingScheduling
Selling To Administration Increases Credit Hour Generation Freeing Facilities
Obstacles To Alternative Obstacles To Alternative SchedulingScheduling
Faculty Contracts Facility Scheduling Institutional Mind-Set
Cross-Institutional Impact On Cross-Institutional Impact On Curriculum Curriculum
Curriculum SchedulingCurriculum Scheduling
Major Area Are Classes Being Offered In The Major Area That
Are Required And When Promised In The Catalog? Department Scheduling
Can Day And Evening Students Get Classes? Between Departments
Are Degree Requirements In Other Departments Offered As Needed?
Curriculum SchedulingCurriculum Scheduling
Courses Offered Over Last Three Years Reviewed The Welding Certificate
Courses Offered In A Single Semester For Evening Offerings And No Overlap Reviewed The Welding Certificate
Courses Offered Across Departments Reviewed The Welding AAS Degree
Curriculum Scheduling IssuesCurriculum Scheduling Issues
Meeting Standards Institutional State Accrediting
Marketing Alternative Marketing Alternative Scheduling To EmployersScheduling To Employers
Employer MarketingEmployer Marketing
List-Servs Of Employers E-mail Messages To Employers Of New
Programming E-mail Messages To Employees
Electronic Version Of Paycheck Stuffer
Employer MarketingEmployer Marketing
Development Of A Training And Education Catalog Hard Copy And Online Copy
Online Copy Has Delivery Dates
Use E-mail Notifications For Subject Contents
Employee MarketingEmployee Marketing
Tuition Gap Program Direct Mail Campaigns Aimed At Employees
With Tuition Reimbursement Newspaper Ads
Using Psychographics And Demographic Information Based On Current Employee Profiles
CTEC’s AdCTEC’s Ad
CCA’s AdCCA’s Ad
E-mail Messages
Adult MarketAdult Market
Develop Targeted Or Specialized Program Information On CD-ROM For Adults Connectivity Issues Graphic Interfaces Web Link
Outcomes Of Alternative Outcomes Of Alternative SchedulingScheduling
Perspectives Perspectives
Faculty Staff Administration Employers Employees Students
QUESTIONS???QUESTIONS???
