marketing without breaking the bank quarter 4 2013
DESCRIPTION
This is a copy of the slides that I used in a talk given in Quarter 4, 2013. It was used to illustrate the ways that small businesses can be proactive about winning new clients. As it was Q4, for those people, with a December year end there was only 10 weeks of the year left, including Christmas! therefore a lot of the talk, was spent on looking at tried, tested and proven ways of winning business from existing clients. Let me know what you think... [email protected]TRANSCRIPT
![Page 1: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/1.jpg)
MARKETING WITHOUT
BREAKING THE BANK
![Page 2: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/2.jpg)
COPY OF TALK GIVEN
Q4 2013
![Page 3: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/3.jpg)
![Page 4: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/4.jpg)
WHAT DO I DO?
![Page 5: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/5.jpg)
I DON’T HAVE ALL THE ANSWERS
![Page 6: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/6.jpg)
WITH YOUR PERMISSION,
LET’S START
![Page 7: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/7.jpg)
UTILISE SOCIAL MEDIA
![Page 8: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/8.jpg)
USE YOUR CONTACTS:
WORK COLLEAGUES, FAMILY, FRIENDS
![Page 9: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/9.jpg)
USE OLD CLIENTS
![Page 10: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/10.jpg)
![Page 11: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/11.jpg)
CREATE A PLAN
![Page 12: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/12.jpg)
DECIDE WHAT YOU NEED TO MEASURE
![Page 13: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/13.jpg)
TRY DIFFERENT APPROACHES
THEN STICK WITH THE BEST PERFORMERS
![Page 14: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/14.jpg)
USE DIRECT MAIL
USAGE HAS DROPPED
EASIER TO GET NOTICED
![Page 15: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/15.jpg)
MEET CLIENTS REGULARLY
![Page 16: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/16.jpg)
CREATE
A NEWSLETTER
![Page 17: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/17.jpg)
MAKE A VIDEO
VERY EASY
CHEAP TO DO SO
![Page 18: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/18.jpg)
BUILD A LIST
![Page 19: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/19.jpg)
DEVON DAY
A £50 SPEND
BROUGHT IN
A £5k ORDER!!
![Page 20: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/20.jpg)
TAKE SMALL STEPS
![Page 22: Marketing Without breaking the Bank Quarter 4 2013](https://reader031.vdocuments.mx/reader031/viewer/2022020116/558bc413d8b42ac24b8b4690/html5/thumbnails/22.jpg)
MARKETING WITHOUT BREAKING THE BANK