Marketing with YouTube

Why is YouTube Important?

3,000,000,000 + Views a Day

That’s double the prime-time audience of all 3 major TV

networks combined.

#1 Video Website in the U.S.

YouTube.com had 147,200,000 unique visitors

in May 2011 alone.

13,400,000 mobile viewers in

U.S.Those 13.4 million

Americans each average 3.5 hours of video on phones a

month.

YouTube Demographics

Age of Active Users

13 to 54

YouTube Channels

Branding Opportunities

Extend your brand’s presence to YouTube & build

a video following.

Customer Interaction

Viewers don’t just watch. They comment, subscribe, and click embedded links.

Improved Rankings

YouTube is a Google product that uses keyword research

and descriptions.

Customer Interaction

Video AnnotationsResponse Videos

Video Comments

Improved Rankings

Keywords & Descriptions

Video Search Results

Implementing YouTube

Make VideosInteractive

Take drivers from print or website to video to

applications by linking.

Get Drivers to YouTube

Make print interactive with QR Codes, and embed

YouTube videos in websites.

Increase Applications

Have mobile friendly sites and landing pages that related to the videos.

Get Drivers to YouTube

Embed Videos & Playlists on Websites Link to Videos from QR Codes

Annotating Videos

Annotate Videos to Link toApplications or Related

Videos on Channel

Increasing Applications

Mobile FriendlyApplications

Relate ApplicationLanding Page to

Video Content

Advertising with YouTube

Promoted Videos

Get the videos on the home page of YouTube or get

sponsored search results.

Banner Ads

Banner ads on YouTube work the same as other banner ads with good

results.

Content Partners

Ads overlay videos with content from YouTube

content partners.

Banner Ads

Standard Website Banners

Mobile Website Banners

Promoted Videos

Sponsored VideoSearch Results

Content Partners

Video & Text Adson Other Channels

Benefit from PopularContent Exposure

YouTube InsightsView Details

Viewer Demographics

YouTube Insights

YouTube InsightsTraffic Sources

Value of YouTube Marketing

Easy Information Delivery from Mobile Phones & Websites

Improve Google Search Rankings & Reach Wide Audience

Gather Unique Viewer Data to Increase Value of Applications