marketing with youtube | nab 2015
TRANSCRIPT
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Marketing with YouTube
Marketing with YouTube | NAB 2015
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Marketing with YouTube | NAB 2015
• Author, lynda.com • Founder, Brainiak FM • O.G. Podcaster
JUSTIN SEELEY
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Marketing with YouTube | NAB 2015
10-Point Plan
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1
Analyze Your Target Audience
Marketing with YouTube | NAB 2015
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Who are they? What do they like? What do they hate? What are there pain points?
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2
Keep Your Content Timely
Marketing with YouTube | NAB 2015
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Blogs Podcasts Industry Publications
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3
Keep Your Content Diverse
Marketing with YouTube | NAB 2015
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Make it different, but the same…
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4
Write Compelling Headlines
Marketing with YouTube | NAB 2015
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You want content to be as sticky as possible
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5
Transcribe Your Videos for SEO
Marketing with YouTube | NAB 2015
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Accessible and Searchable
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6
Integrate Your Brand Experiences
Marketing with YouTube | NAB 2015
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All of your properties should work together.
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7
Cross-Promote Your Content
Marketing with YouTube | NAB 2015
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Cross-promotion on all of your social channels is a must.
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8
Engage Your Audience
Marketing with YouTube | NAB 2015
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Ask Questions Answer Questions Say “Thank You”
Be a Human
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9
Don’t Feed the Trolls
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10
Measure, Quantify, Adjust
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General Stats Audience Retention Demographics
YouTube Analytics that Matter
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Marketing with YouTube | NAB 2015
FAQ
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1
How Long Should My Videos Be?
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2
How Do I Grow My Subscribers?
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3
Do You Pay to Boost Your Reach?
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4
Is YouTube for Me or My Client(s)
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5
How Much Can I Make on YouTube?