marketing with pinterest
DESCRIPTION
Presentation given during seminars hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.TRANSCRIPT
Marketing with
June 4-5, 2014
Get these slides here::http://sarahtpage.com/MidwestForts/
Why Pinterest?
• Skyrocketing popularity– 70 million + users and growing
• Ability to drive traffic to your website– Comprises 41% of e-commerce traffic– Average sales are more than 2x that of Facebook
($140-$180)• Builds SEO• Appeal to multiple vertical markets
Source: Social Media Examiner
Pinterest Best Practices
• Use high quality images• Link pins back to your website– Or … link pins back to your partners’ websites
• Add the “Follow” and/or “Pin It” buttons to your website
• Use Pinterest as a focus group• Grow your Boards and pins• Use keywords and hashtags in pin descriptions• Like and comment often• See what has been pinned by others from your
websiteSource: Social Media Examiner
Tips for Good Pins
• Avoid faces• Use the color red• Tightly crop your images • Add text overlays • Keep saturation and brightness moderate (not
too light, not too dark)• Pin infographics• Add a short description and URL
Source: Forbes; Bit Rebel
Text Overlay
Infographic
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
You May Have Seen This
But Have You Seen This?
But Have You Seen This?
Pinterest Content
Pin
Pinterest Content
Video Pin
Pinterest Content – Rich Pins
Place Pin
Pinterest Content – Rich Pins
Article Pin
Pinterest Content – Rich Pins
Product Pin
Pinterest Content – Rich Pins
Recipe Pin
Pinterest Content – Rich Pins
Movie Pin
Drive sales to your website!
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
Pinterest for Business
Add the “Pin It” Button To Your Websitehttp://business.pinterest.com/pin-it-button/
Add the “Pin It” Button To Your Website
Add the “Pin It” Button To Your Website
How To Easily Pin Contenthttps://about.pinterest.com/goodies/
Copy This Idea
Scheduling Pinterest
Scheduling Pinterest
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage