marketing unit flowers
TRANSCRIPT
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Marketing Unit Flowers(Fall Semester)
Curly Willow, Matsumuto Aster, Bupleurum, Veronica, Dusty Miller
Scabiosa, Magnolia, Amaryllis
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Amaryllis• Genus: Hippeastrum• Availability: year-round• Color: red, orange, pink, apricot, salmon
white and bicolors (shown)• Stem is hollow and leafless with 4-6 trumpet-shaped florets in
an umbellate pattern; florets continue to open; • Large form flower: Showy mass of florets provides drama. • Longevity: varies, depending on maturity stage of buds• Sold by stem: $4.00• Available as a forced bulb at Christmas time
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Bupleurum
• Availability: varies year-round• Color: green• Color and form are distinctive.• Medium filler flower: Serves as an excellent choice
for combining with hot pink and deep purple in vibrant color combinations.
• Longevity: days 4-7• Sold by: Bunch (10)• Cost: $8.00
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Curly Willow
• Salix• Available Year-round• Color: Green or brown• Branch is irregularly curved, stems
may leaf out, also available dried• Provides interesting line element.
Suitable for many forms of design• Sold by bunch 10, $10
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Dusty MillerSenecio• Availability: varies • Color: gray• Leaves are gray and hirsute and work well as a
pressed foliage; can also be useful as a cut foliage.• Small accent: Uniquely gray leaf adds interest to
designs, especially in combination with bold colors. • Plant works well in container gardens.• Longevity: varies• Sold by bunch 10, $6.00
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Magnolia
• Available: October – March• Color: Green w/ brown undersides• Leaf is glossy, stem is woody, leaves may be
preserved with glycerine and dyed• Large mass – leaves provide mass and background• Very commomly used in Southern holiday
decorations• Longevity: 6-10 days• Sold by weight. $.50/lb
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Matsumuto Aster
• Genus Name: Callistephus• Available: Year-round, plentiful in April
- November • Colors: Purple, pink and red• Colors are bold with yellow center• Long lateral stems
Small mass flower• Vase life : 8-10 days • Sold by bunch 10 - $7.00
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Scabiosa
• Available: June – October• Color: blue, white, yellow, or pink• Longevity: 6-10 days• Flower has pincushion-like central florets with larger
marginal ones; looking papery in appearance• Small mass flower for mixed arrangements. Works
well in delicate or feminine bouquets• Sold by bunch, $10
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VeronicaSpike Speedwell
• Availabilty: Year Round• Color: Pink, white, purple, & blue• Flower tips have gentle curves• Spike-like racemes of tiny flowers• Medium filler flower. Good choice for
summer garden bouquets• Longevity: 5-7 days• Sold by bunch 10/ $8.00