1. Winston-Salem State University

2. Miranda R. DaltonJonnetta PembertonDeWayne HallAdvisor: Dr. Suresh Gopalan 3. Analysis of the African American Consumer: Profile and Emerging TrendsChrysler Brands and African American ConsumersMarketing Plan 2011-2013 4. Build a stronger brand imagewith African Americans Increase sales Gain market share 5. African Americans comprise 13.5%of the U.S population Estimated Total Population:39-41 million Median Age: 30.6 Gender: 52% female 48% male Martial Status: Married 37.2% Single 62.8% Family Size: 2.66 people 6. 100 > 1.90%75 -