marketing to ireland
Post on 25-Dec-2014
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Many people assume that, because they share history & language, that Ireland is the same as the UK. But if you're planning to target the Irish market, there are certain things you need to consider.TRANSCRIPT
- 1. DIGITAL IRELAND
CIARN NORRIS
MINDSHARE DUBLIN - 2. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 3. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 4. 3
million cards
Paid
Owned - 5. Except Laser..
Paid
Owned - 6. Paid
Owned
Look, no Laser - 7. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 8. THERE ARENT ANY!
- 9. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 10. 432,000average readers
410,000 average readers
94,822 average readers
426,000 average readers
992,000 average readers
1.83m Active Users
63.9% visit daily
785,000 average viewers
218,000 average listeners
619,000 average viewers - 11.
- 12.
- 13. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 14.
- 15. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 16. 255 people/km
63 people/km - 17. Source: SpeedTest.net
- 18. Source: SpeedTest.net
- 19. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 20.
- 21.
- 22. Exclusive research:
@mindshareirl
m-insights.blogspot.com
YouTube.com/mindshareirl - 23. Online Payment
Postcodes
Targeting
Tail/Reach
Rural Web
Data
Location, Location, Location - 24. WHAT HAPPENED ON DECEMBER 6TH, 1922?
- 25.
- 26. IRELAND IS NOT PART OF THE UK, SO DONT USE A .CO.UK ADDRESS
- 27. Nate Grigg on flickr