marketing to engineers - lightning
TRANSCRIPT
Marketing to Specifiers & Owners ULPA/LPI Conference
Las Vegas, NV
2/28/13
Lightning Protection Institute – Quality Program
General • Exam program for certification
• List of 3,400 A&E
• 4 National tradeshows
• A&E information CD
• Serve on NFPA, UL STP, IEC
• Annual Conference
• Research funding
• LPI 175 Installation & 177 Inspection Standards
• LPI-IP Inspection Program
Lightning Protection Institute – Quality Program
Communication • Newsletters & E-blasts
• Brochures & materials
• Feature articles
• DVDs “infomercials”
• News releases on national wire services
• NOAA & Lightning Safety Awareness Week
• “Leon” the lightning lion
• PSAs for radio
• Work with I.I.I., IBHS, & FLASH – insurance industry
• “Fire Station” project
Lightning Protection Institute – Quality Program
Website • Member company listing w/website & e-mail
• FAQ
• Links
• Short & Long form specifications
• Research papers
• Non-compliant systems
• Educational tools – Children’s section
• Store
• Blog
Lightning Protection Institute
Benefit of Quality Program
SELL MORE
LIGHTNING PROTECTION
CHECKLIST (SPECIFIER)
1. ___
2. ___
3. ___
4. ___
5. ___
6. ___
A. ___
B. ___
C. ___
D. ___
E. ___
F. ___
WHAT NEXT?
Get out and use it
Laminate
Back of business card
Newsletter, E-blast
T-shirts, Trucks
(change it)
We hope that you seriously consider adding lightning protection as an option to all of your projects. If you have any suggestions about this presentation, please note it on your questionnaire.
Thank you for your time today!
Th
e E
nd
...Any Questions?
Bud VanSickle Lightning Protection Institute
Phone: 800-488-6864 E-mail: [email protected]
Website: www.lightning.org
We hope that you seriously consider adding lightning protection as an option to all of your projects. Thank you for your time today!
Th
e E
nd
Phone: 800-488-6864 E-mail: [email protected] Website: www.lightning.org
Bud VanSickle Lightning Protection Institute Quality Program
General • Exam program for certification • 4 National tradeshows • A&E information CD • NFPA, UL STP, IEC Committees • Annual Conference • Research funding • LPI 175 Installation & 177
Inspection Standards • LPI-IP Inspection
Communication • Newsletters & E-blasts • Brochures & materials • Feature articles • DVDs “infomercials” • Releases on national wire services • Lightning Safety Awareness Week • “Leon” the lightning lion • I.I.I., IBHS, & FLASH – insurance industry
Website • Find an Installer • FAQ • Links • Specifications
• Research papers • Non-compliant systems • Educational tools – Children’s section • Store • Blog
...Any Questions?
CHECKLIST (OWNER)
1. ____
2. ____
3. ____
4. ____
5. ____
6. ____
A. ____
B. ____
C. ____
D. ____
E. ____
F. ____
WHEN DO YOU GO BACK?
A. ______
B. ______
C. ______
SELL MORE
LIGHTNING PROTECTION