marketing tips for recruitment business owners
DESCRIPTION
A presentation by Mike Ellingham and Emma Mills of MESO Marketing to RMI Recruitment business owners and directors forum.TRANSCRIPT
Marketing tips to make your Recruitment Business
punch above its weight
RMI Owner/Director Forum15 November 2013
Mike EllinghamEmma Mills
© MESO Marketing Ltd 2
• Help recruitment businesses grow, develop and flourish Provision of advice, guidance and consultancy Hands-on management and delivery of specific projects and activities
• Give directors/managers of private businesses the benefits of a dedicated & experienced Marketing department Retained number of days per month Specific project related scope Overflow / as and when required
MESO Marketing
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Insight
Strategy
Delivery
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Insight
What Sectors are growing ?
What Skills will be needed ?
What are your Competitors doing ?
What do your customers think of your Service ?
Which Companies are growing ? Market Share
Research/biotech
Pharma
Other Health/Medical
ForensicFood
Water
Chemicals/FMCG
Education
ContractTesting
0 40%
MarketGrowth
Energy
Market Share
Research/biotech
Pharma
Other Health/Medical
ForensicFood
Water
Chemicals/FMCG
Education
ContractTesting
0 40%
MarketGrowth
Energy
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Strategy
• Company Vision and Values
• Business Plans
• Marketing Strategy & plans
What services are you going to supply?
Who are you going to sell them to?
Why are they going to use you ?
How are they going to hear about you ?
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Delivery
Branding
Websites
Content marketing & social media
Case Studies
Brochures, e-brochures
Direct & e-marketing campaigns
Advertising
PR, Newsletters, Surveys and Award Entries
Tenders & sales proposals / presentations
Events
Punch Above Your Weight
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• Survey your clients and candidates
• Identify your strengths & weaknesses
• Rescue dissatisfied clients
• Identify supporters/case studies
• Drive referrals
• Reward staff
• Brand it - Look like a big company
PAYW1 – Turn feedback into fees
Overall Candidate quality Staff Knowledge Communication
0102030405060708090
10084 81
90 87
“This survey has helped to position the Blue Pelican brand positively in my mind as I have never seen customer satisfaction surveys from other recruitment companies.”
“I think that its excellent that you do a survey like this. Too many other agencies forget that today's candidate is tomorrow's client.”
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• “Inch wide mile deep”
• Be the expert in your field(s)
• Use your candidate & client network to develop information that is unique and of interest
• Use information as hook to set-up meetings and / or get vacancies from new clients
PAYW2 – Be the specialist in your niche
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PAYW3 – Broadcast your knowledge
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PAYW3 – Broadcast your knowledge (2)
• Over 2,000 hits
• Discussion on LinkedIn
• First on Google rankings
• New client
• Increased candidate registration
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PAYW3 – Broadcast your knowledge (3)
• Jobs
• Market views
• Trends
• Client advice
• Candidate advice
• New starters
• Achievements
• Rare candidates
• Technical content
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The Theory – Content Marketing
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PAYW4 – Make your website big
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• Successful examples of your service
• Help re-assurance potential new clients
• Reminds current clients of what you’ve done!
• Each target sector / service / skill
PAYW5 Case Studies – everybody likes success stories
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• Page-turning software is now cost effective for most businesses
• Nicely designed e-brochure version (page turning) can be embedded onto your website
• You can digi-print small numbers – 50 at a time
PAYW6 - Digi-brochures are cost effective
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Summary
UseFeedback
Specialise
BroadcastBig Website
Case Studies
E-brochure
Marketing tips to make your
Recruitment Businesspunch above its
weight
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Contacts
Mike Ellingham Twenty years Marketing Manager & Director for leading Business
Services, Outsourcing & Recruitment businesses. Also Sales, business development & operational expertise
Strategy, Insight, Marketing Communications
Emma Mills Fifteen years Marketing Manager – agency and client side Insight, Branding and Marketing Communications
www.mesomk.com
Tel: 01344 636312