marketing the citizen legislator 2015
TRANSCRIPT
Marketing the CIT IZEN LEGISL ATOR
PYRAMID COMMUNICATIONS
#NCSLSummit
HI. I ’M KIM ERVIN.@KimErvin @PyramidComms #NCSLSummit
Here’s how we’re going to spend our time together today.
1 HABITS2 HOW TO ADAP T
3 WHAT ’S SUCCESS ?4 DO MORE. FAS TER. BE T TER.
PART 1
HABITS ARE CHANGING. . .
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2005
2013
Images: Luca Bruno / AP and Michael Sohn / AP
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...which means MARKETING IS CHANGING.
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Out of the 12 HOURS AND 14 MINUTES people spend per day consuming
media, nearly half is spent on digital devices.
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Time spent online now BEATS OUT TV.
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Time spent listening to radio is DOWN.
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Time spent with print is DOWN.
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But the amount of time people spend consuming media
is HIGHER THAN EVER.
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It’s the WAY PEOPLE ARE CONSUMING MEDIA
that’s changing.
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We’re living in an “ON-DEMAND” CULTURE.
PART 2
HOW TO ADAP T AND S TAY S TR ATEGIC
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It’s not a firehose... Nor is it an eye dropper… Think of it like
A WATERING CAN.
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Build A PLAN.
Image: Creative Commons, Wikimedia
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Meet your constituents WHERE THEY ARE.
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Be the REAL YOU.
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Commit to sharing: THE CAMPAIGN AFTERLIFE
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EXPECTATIONS are changing.
PART 3
HOW DO YOU KNOW IF YOU’RE SUCCESSFUL?
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Reflect on your GOALS.
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Use DATA to paint a picture.
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LISTEN to people in the community.
PART 4
DO MORE. FAS TER. BE T TER.
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SCHEDULE it.
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CROSS-promote.
Image: Creative Commons, Ford
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Use TOOLS to help.
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Make it a MEETING.
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Keep it short, keep it FOCUSED.
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If you walk away WITH ONE LESSON...
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KNOW YOUR GOAL.
NE X T UP
SENATOR AARON D. FORD, NV @AaronDFordNV
BARBARA CAIRNS @BarbaraJCairns
REPRESENTATIVE MATT HUDSON, FL @RepMHudson
KIM ERVIN @KimErvin
THANK YOU.