marketing the 21st century learning aspects of jewish day school
TRANSCRIPT
How to Market the 21st Century Learning Aspects
of Jewish Day School with Impact
PEJE AtidenuFebruary 9, 2015
Learning has CHANGEDhttp://www.youtube.com/watch?v=3TrPwOrf4sM
What year are you preparing your students for?
1970 2012 2023
Priorities?
New Roles for Developing Empowered Learners
Tutorial Designers
Official Scribes
Curriculum Reviewers
Contributors to Society
Researchers
Collaboration Coordinators
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Collaborators
Connected to Global Perspective
Cross-Subject & Grade Level
“When we Skyped with Silvia, what happens years ago, makes more sense. She told us way more than I’d read in a textbook. She
made me put myself in Germany during the night of broken glass.”
“Skyping helps us
learn. When our class Skyped with Silvia
Rosenthal, she told us more information about the holocaust and WWII
than a textbook would have told us. This makes it exciting for us because
we can see her expressions and it
makes it more real. We can feel her emotion.Authentic
Students become Teachers
Researchers
Contributors
Curriculum Upgrade Model:A Growth (not change) Model. Replace, NOT integrate.
Content Review
Timely Non-Essential Create
It’s not about technology! It is about learning.
https://www.youtube.com/watch?v=DVqctqpEQPc
Why Should Jewish Education Lead the Way?Jewish education is uniquely positioned to implement this vision, as many elements are currently reflected in our schools’ and programs’ pedagogy, philosophy and approach to learning. For thousands of years, we have been interested in global connectedness. In addition, our focus on Hebrew, probing questions, curriculum integration, chevrutah learning and other aspects of its pedagogy qualifies Jewish education to grow and lead this work .
An Administrator’s Perspective
Dr. Jon Mitzmacher, Former Head of School, Martin J. Gottlieb Day School, and Executive Director, Schechter Day School Network
One School’s Journey…
The MJGDS 21st Century Learning Journey in 13 Blog Posts
http://wp.me/p50MJX-wG
A Path From Here to There
• Identify the “big idea” (blogfolios)• Create buy-in with stakeholders– Parent Connect– Board & Donors– Students
• Develop a faculty culture (ning)– Raise the bar– Provide coaching– Accountability
A Path From Here to There
• Keep eye on the prize• ALL new ideas must keep the big idea
(blogfolios) at the center:– Schedule/Facility (No “Computer Lab”)– Student-Led Conferences– Teacher-Led Evaluation– Transparency– Learning Target
What’s Your School’s Admission Challenges and Strategy?
Will this be on the final?
The Tree of Alignment
21st Century Marketing
• A Floor, But No Ceiling and Other Blogs• Blogfolios• Speed Geeking• Ambassador Program• Facebook Pages (and Pages)• Twitter• Skype-ortunities• The Virtual Tour• Financial Aid
Blogging Is Part of School Culture
Blog/Vlog Roll
Gil Perl: http://www.gilperl.comBil Zarch: https://learningtospeakhon.wordpress.comYakov Green: http://eha.org/about/blogShira Leibowitz: https://sharingourblessings.wordpress.comMoshe Vankin: https://www.youtube.com/user/HAMCNJ/videos
Blogfolios
http://mjgds.org/students/elianam/
Parent Ambassador Program
The Ambassadorial Outline
Facebook Pages (and Pages)
https://www.facebook.com/pages/Martin-J-Gottlieb-Day-School-Third-Grade
https://www.facebook.com/mjgds
• http://twitter.com/4thmjgds
• http://twitter.com/5thmjgds
Skype-ortunities
• http://www.chrisgrabenstein.com/kids/school-visits.php
• http://vimeo.com/62308101
The Virtual Tour
A Day in the Life of an MJGDS Kindergartener
http://vimeo.com/16782679
Financial Aid Marketing
• Within Reach – Gann Academy: http://www.gannacademy.org/Page/Within-Reach
• Tuition Calculator – Schechter Manhattan: http://104.236.34.220/?page_id=12
What Worked? What Didn’t? What’s Next?
Questions, Questions…
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