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MARKETING TECHNOLOGIA CZŁOWIEK

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Prezentacja programu PowerPoint

MARKETING

TECHNOLOGIA

CZOWIEK

MARKETING DAWNIEJ

https://www.flickr.com/photos/torontohistory/13625834493/

https://www.gartner.com/technology/research/digital-marketing/transit-map.jspI DZI

http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/

TECHNOLOGIA JEST JU DOSTPNA, WYZWANIEM JEST CZOWIEKhttps://pl.fotolia.com/id/43858894?by=serie

https://backchannel.com/facebook-published-a-big-new-study-on-the-filter-bubble-here-s-what-it-says-ef31a292da95#.8q14fuodl

DIGITAL DISRUPTIONMobileCloud computingIoT

do 2020 roku:25% gospodarki cyfrowe40.000 eksabajtw danych

Multidyscyplinarne dziaania z zakresu CXPersonalizacjaCustomer-obsessed model AGE OF THE CUSTOMER

http://www.meetprizm.com/NIKEiD

http://digiday.com/brands/rebecca-minkoff-digital-store/CUSTOMER EXPERIENCEhttp://digiday.com/brands/rebecca-minkoff-digital-store/

AI, MACHINE LEARNING, COGNITIVE COMPUTING

NAJWANIEJSZY JEST CZOWIEK! Marketing to dziedzina technologiczna, ale

MATERIAY UZUPENIAJCE:

Gartner digital transit map, Gartner 2016Marketing technology Landscape supergraphic 2016, Chiefmartec 2016Companies will thrive and fail in the Age of the Customer in 2016, ForresterDigital Economic Value Index, AccentureRedefining Markets Insights from the Global C-suite Study, IBM Institute for Business Value,Global Technology Innovation Survey, KPMGStrategy not technology drives digital transformation, MIT Sloan Research2015 Global Digital IQ Survey: PwC, PwC18 Stats About Marketing Analytics That Will Make You Nervous, 2016CMO FutureScape, IDC 2016Digital business through algorithms and digital humanism, GartnerCMOs: Own mobile to own your customers. How to organize for mobile succes, ForresterDigital Evolution: Learning from the Leaders in Digital Transormation, The EconomistData-driven insights will help businesses move beyond big data in 2016, ForresterThe 2016 MarTech data report, Openprise

@Kreiser Anna

DZIKUJ!

pl.linkedin.com/in/kreiseranna