marketing team texas distance learning association fall leadership conference
TRANSCRIPT
Marketing MattersMarketing Team
Texas Distance Learning AssociationFall Leadership Conference
Person to Coordinate Marketing In charge of all social media sites – Facebook, Posterous, Podcasting, Email (E-vite)
Examine which social media sites work the best and are the most useful for marketing
Roxanne Glaser – great at Twitter, ask for advice
Marketing Person
Membership and Marketing go hand in hand Create a way to market to current
educators/teachers to where they will not delete emails
Recruit legislators focused on education or STEM Focus on STEM initiative in Texas, big right now
in education “We put the T in STEM” Push all members to bring a friend to regional
meetings, conferences, workshops Reach out to ESC centers for new members
Membership Marketing
Advertise to students, both graduate and undergraduate, high school (STEM)
Market discounted rate for membership and the conference
Have a student break out session at conference Student table at First Timer’s Breakfast Reach out to CATE teachers – create lesson plans
for them to use with creating videos, logos, etc Create a network or support for STEM teachers
through TXDLA Encourage students to submit proposals
Student/Teacher Membership Marketing
Surveys – ask interests for future groups/conference
Add to membership registration form a place for people to report who/what referred them
Send survey to members about how they get information, which sites they get updates from, what ways they would like to get more information
Who in the organization runs what when it comes to social media/websites
General Marketing
Utilize video/podcasting more with video sites such as Youtube, video on Facebook
Podcasts of conference sessions – one especially for high school students
Ask surrounding states with DLA conferences to attend ours or even to share marketing information
Text Messaging for Marketing
General Marketing continued
Database needs to be easily accessible for new members to meet others in their area
Look at groups (military, K-12, Higher Education, Legislator) as communities of their own, what benefits would there for each group
Testimonials from members, from each group (teachers, corporate, tech directors, etc.), from each region
Clarify registration fees and explain for new members Put links, widgets or icons that link members from
homepage to all social media sites we utilize (Example: UT Dallas site)
Website – flip important words, social, collaborative: “Distance Learning. We have an App for that”
General Marketing w/ Website
The region that the conference is being held in needs to be more active for higher local conference turnout and organization
Create consistent information for each regional leader to disseminate to region members, letters, newsletters, etc.
Encourage regions to increase student memberships
Contest for regions based on percentage
Regional Marketing
Single versus separate Annual campaign based on conference
theme Logo - all concur on its effectiveness T-Shirts for Branding Look at high school programs and college
programs to get untapped resources for videos, posters, logos – free work exchanged for real world experience (21st Century Skills)
Example: www.keepersclub.net
Branding
Reviewed current mission statement Modify current Mission Statement Modern, updated mission statement will
help with marketing Members should know mission statement
Mission Statement
What is our slogan?
Promoting and Supporting the Distance Learning Community in Texas
TxDLA Slogan
Create a new slogan for TXDLA? Important for branding Key Words: Collaboration, Sharing, Best Practices Idea: Collaboration of Distance Learning Practitioners Idea: Fostering Collaboration and Enabling Texas to be a leader
in Distance Learning Idea: Enabling Texas to be a Leader in Distance Learning
Collaboration Idea: Collaboration and Resources to Advance Distance
Learning in Texas Idea: TXDLA – Innovation, Inspiration, Collaboration, Education Idea for T-shirt: Distance Learning – We have an app for that! Add: Technology word, virtual learning, advanced tech Change Wording – Distance Learning….update?
Slogan or Tagline
Registration begins December 6th Registering until March 15th
Sandra in charge of Conference Marketing Flash Drive/USB bracelets for Conference with
all presentations Create video to introduce Conference to
members, new people – Show the site, the city, where they will stay, where it will be held, fun events
Streaming sessions for remote participation at conference
Conference Marketing
Encourage people to join Facebook site/page/group
Provide Information on all social media sites Information about contests for membership
drives Information about contests in general for
students Encourage members to refer new members
Newsletter Marketing
Logo Contest (students) Video Contest (students) Student Member Referral Contest Regional Member Referral Contest
(percentages) – Two contests: Students and General new members
Have a vendor sponsor the prize for contests
Reward the Region for new members – gift cards, prizes
Marketing Contests
1. Focus on increasing student membership, graduate and undergraduate
2. Update our image – modern terminology, modern look, public relations
3. Update Images on Website, Information on Website, Website Widgets
4. Send Text Messages for Important TxDLA Information
Four Main Marketing Priorities
Katrina Adams, University of Texas at Dallas Lisa Brown, Texas A&M University Auburn Carpenter, Texas State Aquarium Terry Comingore, Brazosport College Teresa Lawson, Birdville ISD Kelli Montgomery, Birdville ISD Jessica Pettyjohn, Career and Technology
Education Marshall Scott, Remote-Learner Brian St. Amour, Temple College
Thanks to TxDLA Fall Leadership Marketing Team Members:
* All images taken from www.TxDLA.org