marketing team texas distance learning association fall leadership conference

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Marketing Matters Marketing Team Texas Distance Learning Association Fall Leadership Conference

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Page 1: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Marketing MattersMarketing Team

Texas Distance Learning AssociationFall Leadership Conference

Page 2: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Person to Coordinate Marketing In charge of all social media sites – Facebook, Posterous, Podcasting, Email (E-vite)

Examine which social media sites work the best and are the most useful for marketing

Roxanne Glaser – great at Twitter, ask for advice

Marketing Person

Page 3: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Membership and Marketing go hand in hand Create a way to market to current

educators/teachers to where they will not delete emails

Recruit legislators focused on education or STEM Focus on STEM initiative in Texas, big right now

in education “We put the T in STEM” Push all members to bring a friend to regional

meetings, conferences, workshops Reach out to ESC centers for new members

Membership Marketing

Page 4: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Advertise to students, both graduate and undergraduate, high school (STEM)

Market discounted rate for membership and the conference

Have a student break out session at conference Student table at First Timer’s Breakfast Reach out to CATE teachers – create lesson plans

for them to use with creating videos, logos, etc Create a network or support for STEM teachers

through TXDLA Encourage students to submit proposals

Student/Teacher Membership Marketing

Page 5: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Surveys – ask interests for future groups/conference

Add to membership registration form a place for people to report who/what referred them

Send survey to members about how they get information, which sites they get updates from, what ways they would like to get more information

Who in the organization runs what when it comes to social media/websites

General Marketing

Page 6: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Utilize video/podcasting more with video sites such as Youtube, video on Facebook

Podcasts of conference sessions – one especially for high school students

Ask surrounding states with DLA conferences to attend ours or even to share marketing information

Text Messaging for Marketing

General Marketing continued

Page 7: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Database needs to be easily accessible for new members to meet others in their area

Look at groups (military, K-12, Higher Education, Legislator) as communities of their own, what benefits would there for each group

Testimonials from members, from each group (teachers, corporate, tech directors, etc.), from each region

Clarify registration fees and explain for new members Put links, widgets or icons that link members from

homepage to all social media sites we utilize (Example: UT Dallas site)

Website – flip important words, social, collaborative: “Distance Learning. We have an App for that”

General Marketing w/ Website

Page 8: Marketing Team Texas Distance Learning Association Fall Leadership Conference

The region that the conference is being held in needs to be more active for higher local conference turnout and organization

Create consistent information for each regional leader to disseminate to region members, letters, newsletters, etc.

Encourage regions to increase student memberships

Contest for regions based on percentage

Regional Marketing

Page 9: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Single versus separate Annual campaign based on conference

theme Logo - all concur on its effectiveness T-Shirts for Branding Look at high school programs and college

programs to get untapped resources for videos, posters, logos – free work exchanged for real world experience (21st Century Skills)

Example: www.keepersclub.net

Branding

Page 10: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Reviewed current mission statement Modify current Mission Statement Modern, updated mission statement will

help with marketing Members should know mission statement

Mission Statement

Page 11: Marketing Team Texas Distance Learning Association Fall Leadership Conference

What is our slogan?

Page 12: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Promoting and Supporting the Distance Learning Community in Texas

TxDLA Slogan

Page 13: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Create a new slogan for TXDLA? Important for branding Key Words: Collaboration, Sharing, Best Practices Idea: Collaboration of Distance Learning Practitioners Idea: Fostering Collaboration and Enabling Texas to be a leader

in Distance Learning Idea: Enabling Texas to be a Leader in Distance Learning

Collaboration Idea: Collaboration and Resources to Advance Distance

Learning in Texas Idea: TXDLA – Innovation, Inspiration, Collaboration, Education Idea for T-shirt: Distance Learning – We have an app for that! Add: Technology word, virtual learning, advanced tech Change Wording – Distance Learning….update?

Slogan or Tagline

Page 14: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Registration begins December 6th Registering until March 15th

Sandra in charge of Conference Marketing Flash Drive/USB bracelets for Conference with

all presentations Create video to introduce Conference to

members, new people – Show the site, the city, where they will stay, where it will be held, fun events

Streaming sessions for remote participation at conference

Conference Marketing

Page 15: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Encourage people to join Facebook site/page/group

Provide Information on all social media sites Information about contests for membership

drives Information about contests in general for

students Encourage members to refer new members

Newsletter Marketing

Page 16: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Logo Contest (students) Video Contest (students) Student Member Referral Contest Regional Member Referral Contest

(percentages) – Two contests: Students and General new members

Have a vendor sponsor the prize for contests

Reward the Region for new members – gift cards, prizes

Marketing Contests

Page 17: Marketing Team Texas Distance Learning Association Fall Leadership Conference

1. Focus on increasing student membership, graduate and undergraduate

2. Update our image – modern terminology, modern look, public relations

3. Update Images on Website, Information on Website, Website Widgets

4. Send Text Messages for Important TxDLA Information

Four Main Marketing Priorities

Page 18: Marketing Team Texas Distance Learning Association Fall Leadership Conference

Katrina Adams, University of Texas at Dallas Lisa Brown, Texas A&M University Auburn Carpenter, Texas State Aquarium Terry Comingore, Brazosport College Teresa Lawson, Birdville ISD Kelli Montgomery, Birdville ISD Jessica Pettyjohn, Career and Technology

Education Marshall Scott, Remote-Learner Brian St. Amour, Temple College

Thanks to TxDLA Fall Leadership Marketing Team Members:

* All images taken from www.TxDLA.org