Marketing Strategy Website Tactics& Selling Tools for Contractors and Small Business

Feed Your Website

Your Website is the Hub of Your Marketing

That’s the good news & the bad news

Build a Great Site

• Keep the copy sparse• Talk about your customer, not you on the home page

• Use keywords in the copy (text)

• Do-it-yourself sites imply your work is shoddy• Put human beings on your site

Start with a plan.

Do’s & Don’ts

• Don’tCreate a Flash SiteThink Your Site is Finished and RelaxWrite a “WOW” (Wall O’ Words)Design & Write Your Own SiteUse MusicStop All Your Traditional Marketing

Do’s & Don’ts

• DoUse a Flash Header if You WantUse Video on Your Site (get creative)Keep Updating Your Site RegularlyInsert Photos of Key PeopleKeep LearningDirect People to Your SiteGet Professional HelpCollect Email Addresses from Visitors

Your Job is to Get Visitorsto Your Site

• Attract the Search Engines WithEducational Information (this is what a blog is for)

Inbound Links (links from other websites)

Internal Links (links within your website)

Frequent Changes to the Site (like a blog)

Professional Search Engine Optimization

Internal Links

To Get More Government Work

Customize Your Website To Speak to Government Buyers

1.Create A Page On Your Certifications2.Create A Separate Capabilities Statement Page3.List Your Teaming Agreements4.Identify Your Industry Codes

1. NAISC Code2. DUNS Number3. CAGE Number

5. List Your Product Service Codes (PSC) & Federal Supply Codes (FSC) 6. Create a Page on Your OSHA Training Certifications 7. List Your Construction Related Association Memberships8. List Your Experience Modification Rate (EMR) 9. State Your Bonding Coverage

Drop By Our Booth For a Copy

All the links and resources in one convenient place.

  Press Release Media PRWeb (link to your site)

  

Website Article Directory Submission to an Editor

  

Blog (link to your site) Book

Email Newsletter (link to your site)

Start pumping out info!”

Write For Your Association

Be Sure You Are On Local Directories and Social Media

“Order more inbound links!”

Join Hootsuite

“Order more inbound links!”

http://hootsuite.com/p_2325

Your Next Job is to Build Relationships

• Build a Database of Contacts in the Real World

Your Next Job is to Build Relationships

• Put This On Your Website

Call us to set up a free trial account with Constant Contact. 619-660-6730

Start Communicating With Your Contacts

Drop Your Hook Where the Fish Are Biting

Drop Your Hook Where the Fish Are Biting

Track Your Visitors

Call Us set this up!

Keep it Real.

•Look Professional (logo, shirts, biz cards, truck signs)

•Put Out Signs Wherever You Do a Job!

•Network, Network, Network!

•Create Deals!

Have Fun!

Call Us at 619.660.6730 for More Info!

Visit Our Booth at Subs for Subs

www.marketing-impressions.com www.mckinnon-garcia.com