marketing strategy, social content & customer insights to drive the future of content commerce

9
MARKETING STRATEGY, SOCIAL CONTENT & CUSTOMER INSIGHTS TO DRIVE THE FUTURE OF CONTENT COMMERCE +

Post on 21-Oct-2014

245 views

Category:

Marketing


0 download

DESCRIPTION

Results of a survey conducted by Baesman about the value of user-generated content (UGC). While some marketers aren't certain about the value of UGC, most agree that is cannot be ignored.

TRANSCRIPT

Page 1: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

MARKETING STRATEGY, SOCIAL CONTENT & CUSTOMER INSIGHTS

TO DRIVE THE FUTURE OF CONTENT COMMERCE

+

Page 2: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

UGC Makes Sense for Marketers

of marketers surveyed say that social user-generated content (UGC) is important to their marketing

73% of marketers use UGC on their website

67%

We spend a lot of time discussing #Retail, #UGC, and #InfluencerMarketing

#####

###67%

of marketers ask customers to share their love of the brand through photos with hashtags 53%

of all retail purchase decisions are influenced by digital channels

+

Page 3: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

Overcoming the Challenges with UGC

+

$

Who are my influencers?

How can I drive commerce with UGC?

Can I use their content?

Is it relevant?Is it good quality?

Page 4: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

+

$$$

Solution: Social Content Commerce

Social Content

Social Content

Customers Influencers Ambassadors

Commerce

Page 5: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

• Project Plan• Key Success Metrics• Review Influencers• Review Content

PHASE I:Uncover & Understand

+

Page 6: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

• Customer & Influencer• Ambassador Personas• Prospect Surveys• Legal Compliance• Recruit & Activate• Amplify Content

PHASE II:Identify & Engage

+

Page 7: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

• Conversion Analysis• Change in Engagement• Change in Buyer Behavior• Return on Investment

PHASE III:Analyze & Measure

+

Page 8: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

Work with Baesman and ReadyPulse to recruit, activate, amplify, and measure your best customers.

Surround all of this with sound strategy and you’ll be ready to take the #retail world by storm.

Leverage yourbrand ambassadors for relevant and authorized #ugc to drive sales andlaunch new products.

Don’t Leave your Brand Loyalty To Chance.

+

Page 9: Marketing Strategy, Social Content & Customer Insights to Drive the Future of Content Commerce

Our Partners

+