Welcome Welcome Hello my marketers

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Welcome Welcome TQM

• The Total Quality Management (TQM) operations management philosophy is based on the idea that everyone in the organisation must be committed to quality. Within the organisation relationships are changed, so departments become customers of and suppliers to other departments. These supplier/customer relationship should ensure a chain of quality throughout the organisation. Weak links in this chain can be identified and strengthened. This is done by the use of improved working practices and improved worker commitment to quality.

Welcome Welcome Summary

• Basically is a never ending process that is never finished

• Want to achieve zero defects• Get things right first time every time

• MAKE SURE YOU READ UP ON THIS AREA.

• We need to move on.

Welcome Welcome Using TQM

Structures and attitudes have to be in place to assure TQM's effective use, and these will include– Management belief in workers ability– Workers commitment to the company– Communication systems allowing two way

communication– Quality Circles– Group working– Autonomous work groups.

Welcome Welcome TQM and Continuous improvement

Comparing and contrasting TQM and continuous improvement is difficult.But we can say that TQM is more directive, whilst continuous improvement is more participative. Workers are taught to use TQM, whilst workers are encouraged and motivated to participate in continuous improvement.

Welcome Welcome Exam Themes

• Discuss the importance of supplier - customer relationships, and chains of quality, with TQM.

Welcome Welcome So we are MOVING ON!!

Welcome Welcome What is marketing?

Welcome Welcome What Do They Mean?

Welcome The Role of Marketing

Welcome Welcome Marketing Within an Organisation

Welcome Welcome Possible Marketing

Objectives

Welcome Welcome What Determines Marketing Objectives

Welcome Welcome Forming a Marketing

Strategy

Welcome Welcome Niche vs Mass

Welcome Welcome Advantages / Disadvantages to Operating in a Mass Market

Welcome Welcome Advantages / Disadvantages of Operating in a Niche Market

Welcome Welcome Conclusion