MARKETING STRATEGY IN THE AGE OF DIGITAL

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Then . . .

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How We Got From Here . . .

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Then . . .

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Then . . .

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To Here . . .

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TRADITIONAL MEDIA

• Print publications (newspapers, magazines, etc.) • Television • Radio • Out-of-home (billboards, bus shelters, etc.) • Telephone (telemarketing, etc.) • Direct mail • Face-to-face

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NEW MEDIA (emphasis on digital)

• “Owned” digital properties (websites, blogs, etc.) • “Leased” digital properties (social media) • E-mail • Search (desktop and mobile) • Display (desktop and mobile) • Videoconferencing (webinars, Google+ hangouts, blab.im, etc.)

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Which is better, traditional or digital?

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mormon.org case study

I’m a Mormon Print publications

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PLAY BILL ADS

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PLAY BILL ADS

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PLAY BILL ADS

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I’m a Mormon New media (digital)

Key Word Search

Internet New media (digital)

Mobile

I’m a Mormon New media (digital)

New York City–Twitter “Buzz”

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Influencer Marketing

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Why do zebras have stripes?

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Moral of the story?

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Don’t be a dodo. Moral of the story?

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Stay current, and use the most effective messaging channels to

reach your target audience(s)!

EVOLVE!

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@dyejo

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