PowerPoint Presentation

By:Nduduzo miya ishmail leita

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CONTENTS

Contact detailsINTRODUCTIONVISION AND MISSIONManagement SUMMARYROLES AND RESPONSIBILITIESSTRATEGIC BUSINESS UNITSSTAKEHOLDERSReferences

Contact details Physical address The Pinnacle Building Cnr Burg & Castle StreetsCape Town8001Enquires Phone: +27 (0)86 132 2223Fax: +27 (0)21 487 6859Email:info@capetown.travelThe contact center is open from 08h00 to 21h00 (South African time) every day.

INTRODUCTIONCape town tourism is the city of cape towns official regional tourism organization , responsible for destination marketing, visitor and industry services.

Cape town tourism was developed through the South African constitution ( act 108 of 1996) where municipalities are made responsible for leading, managing and planning for the development including the development and marketing of the tourism sector.

VISION

Develop skilled, responsible and entrepreneurial tourism.Becoming one of the top ten tourists destinations in the world.

Making tourism a real driver in the economic and social transformation of cape town .

MISSION STATEMENTTo activate the industry, visitors , residents and partners as ambassadors for cape town-living cape town, loving cape town in order to deliver the city's vision for tourism

MANAGEMENT SUMMARYTo market its destination

Increase pride in the destination

organize workshops and trade shows

Package cape town as a tourism destination

STRATEGIC BUSINESS UNITs

1. hello weekend strategy

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2. Table mountain sbuPromote the practicing of responsible tourism for the benefit of Cape Town and for the enjoyment of all its residents and foreign visitors

Provide for the effective domestic and international marketing of Cape Town as a tourist destination

Promoting Cape Town as thee best city/destination to visit in South Africa.

3. Victoria and Alfred waterfront

STAKEHOLDERSWestern Cape Provincial GovernmentCape Town Heritage TrustThe Cape Chamber Of Commerce And IndustryThe Mountain National ParkCape Film CommissionsCape Craft And Design InstituteCape International And Convention CentreV & A Waterfront

Cape Town Tourism26/08/2015Cape Town Tourism11

referencesWelcome to the Tourism Department of the City of Cape Town. 2014. (Online). Available: https://www.capetown.gov.za/en/tourism/Pages/default.aspx. (Accessed 28 May 2015)

Cape Town Tourism Information. 2014. (Online). Available. https//www.capetown.travel (Accessed 20 May 2015)

Responsible Cape Town. 2015. (Online). Available www.responsiblecapetown.co.za (Accessed 22 May 2015)

Marketing the City of Cape Town. 2013. (Online). Available. https://www.capetown.com/marketing-tools.html (Accessed 02 June 2015)

Anderson, J. 2013. Cape Town as a Destination. Pretoria: Juta Publishers