marketing & strategic communications update

12
Marketing & strategic Communications UPDATE

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Marketing & strategic Communications UPDATE. Style Guide. University of Waterloo Writing Style Guide is now available at https://uwaterloo.ca/brand-guidelines/resources-downloads/university-waterloo-writing-style-guide PDF version now online Digital version coming this summer. - PowerPoint PPT Presentation

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Page 1: Marketing & strategic Communications UPDATE

Marketing & strategic CommunicationsUPDATE

Page 2: Marketing & strategic Communications UPDATE

Style Guide

University of Waterloo Writing Style Guide is now available at https://uwaterloo.ca/brand-guidelines/resources-downloads/university-waterloo-writing-style-guide

• PDF version now online

• Digital version coming this summer

Page 3: Marketing & strategic Communications UPDATE

ASSET BANKUPDATE & OVERVIEW

Page 4: Marketing & strategic Communications UPDATE

Background

2012 – 2013 DMAM working group surveyed campus re: digital asset management needs

Evaluated potential solutions

Selected Asset Bank

• More about Asset Bank at http://www.assetbanksoftware.com/

Pilot implementation includes MSC, ENG, IST and LIB

Page 5: Marketing & strategic Communications UPDATE

Process/Status

Downgraded from enterprise license due to cost restraints and desire to evaluate solution prior to full commitment

• $25, 000 + support and storage fees to $8000 (includes 1 year support) and IST provided server and storage (initially 3 TB)

Software purchased December 2013

Attempted installation in January 2014

• LDAT integration problem that required additional license

Resolved February 2014

Page 6: Marketing & strategic Communications UPDATE

Process/Status

Initial/starting taxonomy confirmed and implemented February/March 2014

On-site training March 2014

Testing, troubleshooting, documentation and keyword/taxonomy management plan April – June 2014

Estimated final report and recommendations September 2014

Page 7: Marketing & strategic Communications UPDATE

Installation details

Current license is shared with a single taxonomy

• Views/access can be restricted by user groups

• Additional metadata requirements handled by use of Keywords

• Admins have full access to all assets

Current install limited to images only

• Can accommodate video/audio/documents

Page 8: Marketing & strategic Communications UPDATE

Installation details

Requires CAS authentication

• Users managed via CHIP re: WATIAM

Accessible off-campus only with VPN

License is shared with a single taxonomy

• Views/access can be restricted by user groups

• Additional metadata requirements handled by use of Keywords

• Admins have full access to all assets

Pilot install limited to images only

• Can accommodate video/audio/documents

Page 9: Marketing & strategic Communications UPDATE

Key features

Tagged/searchable assets by taxonomy, keywords and attributes

Import of existing metadata

• Some customziation/mapping/work-arounds required

Batch upload and update feature

Controlled views/access by user groups

Customized permissions on usage

• Restricted to specific groups

• Approval required

• Open access (from campus)

Page 10: Marketing & strategic Communications UPDATE

Key features

Download/export size options

Lightbox feature to share/email collections

• Can share a lightbox with non-users on campus

• Currently looking for solutions to share a lightbox with non-users off campus

Active/expired dates specification

Reports on activity and usage

Page 11: Marketing & strategic Communications UPDATE

Limitations

NOT WCAG 2.0 compliant

• WCAG 1.0 compliant with active attention paid to resolving accessibility concerns

On-campus access only

• IST currently evaluation modification to this to enable sharing assets with external audiences

• Can also be re-evaluated at time of enterprise license install

Licensed for 50 users total

Page 12: Marketing & strategic Communications UPDATE